Temple Ad Student Wins Peanut Chews Billboard Contest

A big congratulations to one of Temple’s very own Advertising students, Andrew Arbitell, on winning the Peanut Chews billboard design contest. Contestants were challenged to create ten word billboard slogans. His winning idea “enjoyed when the Rocky Steps were just steps” won over contest judges as the best line, showing their old school original feel and relating that to the city of Philadelphia in such an emotional connection. The billboard can be seen on I-95 near the Peanut Chews factory now through April 28th! Another prize from having his slogan chosen is a year’s supply of Peanut Chews that will be…

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Facebook Home

Facebook has found another way to take over your social life. They have just created a new experience for the HTC First phone that comes preloaded with the Facebook home page. It’s a new feature that takes over the entire home screen on your phone that enables you to view content from your social networking friends and interact right there instead of needing to go to the Facebook app. You can creep, like, and comment on photos right on your main screen. You will also have pop-up notifications, that can luckily be turned off if you find it too…

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Portfolio Night 10: Putting Philly on the Map

Philadelphia Ad Club’s Young Professionals and IHAVEANIDEA are hosting their Portfolio Night on May 22, 2013 at Lincoln Financial Field. This is an amazing opportunity to attend a creative networking event where you can find interested employers and the work of young professionals in the industry today. As we are nearing graduation, this is a great event for May grads to take advantage of! All Philly-area copywriters, art directors, graphic designers and web designers are invited to the event. Not only designers but also area professionals and students of advertising/marketing are invited to join for a valuable evening of advice…

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Mad Men Sundays

Mad Men fans waited in anticipation for the premiere of Mad Men last night on AMC. Now that the ad junkie show is back on, what should we do each week when we all gather together to celebrate? Throw an official Mad Men party with the help of their branded online party planner. The planner actually helps you keep track of everything you would need to stay happy and dapper during your time with Mr. Draper. Start off the planning with their hand picked electronic invitation templates to get your guests ready for the viewing party. Next up, plan the…

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Introducing Facebook Home

Facebook is launching its first major marketing campaign to convince consumers that they want the social network to become even more integrated into their mobile lives. Home allows you to stay connected with your friends by keeping a steady stream of friends’ posts and photos on your home screen. Home also allows you to continue chatting with your friends while using other apps. Home is available to be downloaded free on April 12, however the Home operating system is best integrated with the HTC First. Facebook is not only promoting Home but also the HTC First with this risky and…

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The importance of talking to your boss

As a long-time listener to the radio station Wired 96.5, I was eager to accept the internship that was offered to me in December 2012. I was excited to learn that the familiar voice of the mid-day host, Casey, would now be my boss. During the past two months of my internship, I have worked side by side with Casey in the studio and have gotten to know her very well. I find it inspiring how there is not a day that Casey does not come into work at her absolute best. As a radio host, it is imperative that…

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A rewarding internship in a field unknown

When looking for companies to intern with, I had no idea what to look for. I wasn’t sure if I wanted to intern in my major concentration, account management, or if I wanted to take a different route. What I did know was that I wanted to intern with a reputable and larger agency. As I received an email in my inbox one morning from Dana Saewitz, our major’s internship coordinator, I became curious. I saw an internship opportunity listed with Harmelin Media for media buying and planning. I had taken one course in media planning and had somewhat of an idea…

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To This Day Project

I came across To This Day while I was browsing new posts on Osocio, the non-profit and social cause advertising blog I posted about earlier this semester. This project stood out particularly strong to be because of the power behind the voice and image. The project was based on an incredibly powerful spoken word piece by Shane Koyczan titled “To This Day” that provides an intimate look into the long term and continued affects of bullying that can impact an individual and society as a whole. Animators and motion artists were invited in a previous video to lend their unique…

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Gozaik: The Twitter Resume

  A friend of mine actually tweeted about this great new company today called Gozaik, a social job application only that is saying goodbye to 8.5 x 11 paper resumes and hello to job-landing digital, mosaic-style multimedia resumes. Gozaik’s services use Twitter as a way for young professionals to search and apply for jobs. Students and young professionals who utilize the service will find help in marketing themselves more effectively via their social media, something that many top employers are paying particular attention to today. The services are also given to employers who are searching for the best and brightest…

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Consumer Insights Panel and Career Expo at FOX

Join the FOX School of Business tomorrow, April 3rd  for Consumer Insights Day. Industry leaders will be leading a discussion from 2-3:30pm in the MBA commons of Alter Hall. No registration is necessary and the event is open to all. If you can’t make the panel, they are also holding a Career Expo afterwards. The Career Expo will be held from 4pm-6:30pm in Alter Hall-The Undergraduate Commons- “The Egg.” This is a great chance to meet industry leaders that may be in the position to offer internships to those who are seeking summer internships!

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Relay for Life: April 5th!

This Friday, April 5th t 6:00 PM in The Student Pavilion, Temple University will be hosting Relay for Life! This is a great night for the Temple community to come together to raise money in the fight against cancer. The night isn’t even here yet and e have already raised over $30,000 together! Relay for Life is an incredibly unique event. Different teams, many of which are made up of student organizations, work together to raise money through donations and different fundraising events before Relay. Throughout the night of the actual relay, all the teams gather together at the pavilion and…

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Through the Eyes of the Future

  Google released news several weeks ago on their new contribution to the technology world, Google Glass. As seen below in the video they released on their YouTube account, Google Glass is a pair of glasses that connects to your phone, enabling you to record, share, and view live data directly on your glasses. They look like they came straight out of a Sci-Fi movie and connects people to their content so quickly and effortlessly that it’s hard not to envision this becoming the future of technology. Knowledge of when this product will be released worldwide is still under wraps, but Google…

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P&G Takes a Swing at an MLB Campaign

As part of a campaign behind Procter & Gamble Co.’s Head & Shoulders with Old Spice, P&G wants to own the strikeout in MLB baseball. P&G is attempting to play on the double meaning of scent and strikeouts with their innovative MLB campaign. For every strikeout, P&G will give $1 to Reviving Baseball in Inner Cities. The company also plans to fuel social media with the hashtag #Whiff. For every month, the MLB club whose fans tweet most often using #Whiff, P&G will donate an additional $10,000 for local chapters. P&G has always been strong with their campaigns and their…

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The Start of Something New for Pepsi

Pepsi’s newly redesigned bottles are expected to hit the shelves next month. The new bottle will be the first time Pepsi has changed the look of their bottle’s shape in 16 years. The newly designed bottles act as the beginning of Pepsi’s brand makeover that’s goal is to create a more cohesive look for the iconic soft-drink brand. Pepsi’s logo will remain the same, although it will appear much larger on the new bottle. The new design of the bottle features a swirl grip at the bottom of Pepsi’s 16 and 20 oz bottles. Just as Coca-Cola has successfully created…

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Nasty Gal; The Cinderella of Tech and Social Media

Philly based clothing and retail powerhouse, Urban Outfitters, is being rumored to acquire web retail company, Nasty Gal. Although this is exciting for all you fashionistas out there for obvious, material reasons, what I find to be far more interesting, and inspiring, is the story behind the start-up ebay company turned one of Fast Company’s top 50 most inivative companies and the young female mind behind it all. Sophia Amoruso was a 22 year old community college drop-out and aspiring photographer when she began selling vintage, name brand clothing on ebay for exponentially more than the thrift store price she paid. After she found that ebay…

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