The MOD Experience

This is MOD Worldwide, a small design agency in Center City Philadelphia. But don’t let its size fool you! Within this office are some impressively learned minds in the field of advertising and design. Though there are only a dozen or so full-time employees and a few interns at the moment, the high concentration of talent in one room never ceases to impress. Thus far, I have had the pleasure of sitting in on morning staff meetings, contributing to social media and advertisement executions, and running errands to various offices around the city. It is safe to say that I…

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My internship

I am currently in the middle of my second semester interning with the Philadelphia Flyers. However this semester has been drastically different than the last because of the end to the NHL lockout. My official internship is with Game Day Presentations. We are in charge of executing all the promotions during the game. Outside of the Flyers, I also work with the Philadelphia Wings Lacrosse and Complex Marketing. This semester one of the projects we’re working on is the marketing and PR plan for the Rugby Seven Collegiate Championships in June. We began working on the PR and advertising plans…

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A very metal internship.

The first day I arrived at the Relapse Records office in Upper Darby, I was sure I was lost. I don’t take the bus often in Philly (there’s too many and I find the subway more convenient) and I like to avoid any stressful situations that involve pulling a chord to alert the driver of my  stop. Anyways, when I got off the bus I saw a big warehouse attached to a kung-fu studio. I knew that was the building, but I was unsure of exactly where the entrance was. I called my supervisor, Bob, with whom I had previously communicated with,…

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Sean’s Non-Profit Adventure

I’ve become disillusioned with the traditional advertising agency route over the past year at Temple. Consequently, I wasn’t looking forward to finding an internship because I felt guilty when I thought about the possibility of taking away an experience from somebody who would appreciate it more than me. I was discussing this with a higher-up of 12+, which I was volunteering for at the time, and he told me that they were always looking for help around the office! I’ve been working at 12+ for a few months now and I think it’s absolutely wonderful. Our office is located inside The…

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Focus

Hi, my name is Bree Wood and I am an adv art track student. I did my internship with Jump Magazine. It is a small magazine that has been around for about two years now and is ran by George Miller. He is a journalsim Prof at Temple, but the magazine is not part of Temple. This experience has really focused me. I have interned with Jump for a year now. When I started I really thought I would be into writing, I like it, if I have the choice for a final and it is between a test and paper, I…

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We Run For Boston

The internship that I’ve had this semester has been with City Sports Walnut Street. City Sports is a Boston based running company that certainly felt the impact of the Boston Marathon tragedy on April 15th. It was felt truly and deeply. The running community, like Boston, is formed by strong, hopeful, and resilient people. In the previous week City Sports and Philadelphia’s running community haven’t stopped running, instead they’ve ran in honor of Boston, for Boston. Prior to April 15th, our store had set out to hold an event that would consist of a 10 mile Broad Street training run…

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The Magazine World

  As a junior advertising major in the account management and research track, I decided to try an internship that was different from working in an Advertising agency. My interest in magazines brought me to Philadelphia Magazine, where I am currently an Advertising Sales intern. Philadelphia Magazine is a monthly magazine centered on the city and the surrounding area. They also have additional publications including Be Well Philly, GPhilly and Philadelphia Wedding. I have always wanted to work for a magazine, so getting this opportunity opened my eyes to all of the different job opportunities available at a magazine. If…

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Philly Mag Intern: Philly Cooks Event

One of the perks of being an ad sales intern at Philadelphia magazine definitely has to be my involvement with the events the magazine sponsors. My very first one was the February Philly Cooks event, a fundraiser for the Ronald McDonald House that featured cooks from many of Philadelphia’s most fabulous restaurants. It was held at the Historic Strawbridge Building on Market St. I worked at will call at the big event, and it was interesting to see all the different media industries come together to make Philly Cooks a success. By that, I mean checking in press, PR, Philadelphia…

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Crossing Over

As an Advertising major in the copywriting track, I didn’t expect to get a lot of firsthand experience interning at a radio station. Sure, the radio is pretty much run by advertisements, but from the job description I received when I applied for the job, I would have nothing to do with that. Boy, was I wrong. In my experience working for the midday host, Casey, at Wired 96.5 (Philly’s Party Station), I have gained so many tools to carry with me in my pursuit for a career in advertising.     To backtrack a little bit, let me give…

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Think Bigger, Learn More Design Software (after effects)

Hike up your pants and put on your rain boots, there is a flood. None of that is necessary actually because the flood I speak of in regards to design.  There has been a huge influx of graphic designers in the past few years, with more schools and online programs popping up, competition is as fierce as ever.  A good way to secure a position and beat out a fellow designer for a spot at an Ad Firm, is to KNOW MORE SOFTWARE!  One major thing I learned at my internship is that you will get paid double for being…

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Finding the Right Fit

Being an intern is not an easy job. You are expected to learn a lot of new skillsets and deliver professional material in a short amount of time. Also, it can be incredibly difficult to balance an internship with a busy schedule filled with school, homework and a job on the side. But as stressful as it may be, the benefits of your hard work are undeniable. You absolutely get what you put into it. I think one of the more important things to note is the importance of being at the right internship.  You don’t want to be a…

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On Figuring It All Out (Or at Least Trying)

Since the start of my college career I have declared four separate majors and have gone to three different schools. The truth is I never really knew what I wanted to do with my life. I never had this practical passion that I thought I could make a career out of. And to be really honest, I am still not sure I know. Currently I am a senior advertising student, a major I declared after my first semester at Temple as a strategic communications student. I have had my ups and downs with the major but my focus right now…

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‘Your Ad Here: The Cool Sell of Guerrilla Marketing’ Lecture

The School of Media and Communication will be hosting Dr. Michael Serazio of Fairfield University on Monday, April 22nd. Dr. Serazio will be delivering a presentation on ‘Your Ad Here: The Cool Sell of Guerrilla Marketing.’ Dr. Serazio writes about popular culture, advertising, politics and new media. His work has been featured in journals such as Critical Studies in Media Communication, Culture and Critique. Your Ad Here is the award-winning former journalist, Dr. Serazio’s, first book he has written. He continues to write for The Atlantic among other publications. The lecture promises to be a fantastic event and all are encouraged to…

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Dove ‘Real Beauty’ Campaign

Dove, famously known for using real women displaying confidence in their own skin, is continuing to reinvent female-based marketing with its new Real Beauty Sketches Campaign. Dove has hired artists to create two sketches of women. One sketch, the woman describes herself and the artist sketches her from the description. The second sketch, a complete stranger describes her to the artist. The resulting pair of sketches completely differed. The women describing their own looks often focused on the negatives they saw in themselves instead of the natural beauty that the other person described. The Real Beauty Sketches Campaign is trying…

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Word Press Launches Portfolio Builder Site

As we are all learning, an online portfolio is a must in this industry. And if your anything like me, the idea of building (or coding… AHH!) your own website is a terribly intimidating idea. Well Word Press just made this a little bit easier for us. If you have never worked with WP, it is essentially an easier website building platform that helps you to manage, create, and customize any website to cater to your needs. A couple weeks ago they launched their Portfolio Sites. They have more then 30 portfolio themes (and over 200 layouts) that are customizable…

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