Brain Snacks

When it comes to Lego vs. K’nex, I have always been a K’nex kid.  I received a huge tub for Christmas one year and loved them.  The creative freedom that came with K’nex was so much more extensive than the restriction I felt with Lego.  I also created the stereotypical K’nex roller coaster in junior high.  When my friend came to me two months ago saying d4 needed more design interns to work on K’nex, I was so excited.  Not only was I way more familiar with that product over Lego, I actually liked the brand and product more.  The project guidelines blew me away; they had an idea to market the brand and raise awareness that I thought was very unique.  On my first day at the company, I jumped right into the project and we all began brainstorming for the creative direction of this new marketing idea.

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K’nex pieces were scattered all over the agency that we were encouraged to play with for ideas, and I felt like a kid again.  We all know advertising can be fun, especially if the client itself is fun.  There’s nothing like playing with toys as part of your job description.


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