Best Practices at Practice

Hello all, my name is Jose Martinez and I am currently interning at Lorel Marketing Group in King of Prussia. I came in as a production and pre-production intern working directly with Dawn Flook, the Production Director there and her production team. While working with Dawn and the production team I had the opportunity to apply my eye for detail and knowledge of the Adobe design suite and more specifically, InDesign. Luckily, during the spring semester I took an Intermediate Design class taught by Kathy Mueller and in this class, I got the chance to get a basic understanding of the…

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Writing What You Don’t Know

I’m a geek. I like comic books, being a movie critic, playing video games, and reading about the recent misadventures of Lindsay Lohan. Ask me to write about any of that stuff and I’ve got you covered. Even though I played sports until college, I was never really invested in major sports teams. So when my boss asked me to write blogs about Hunter Pence from the Philadelphia Phillies and his “Let’s Go Eat!” campaign, needless to say I wasn’t very excited. I don’t follow the Phillies, and didn’t know where to start. I feel like this could be a…

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Out-Of-The-Box Advertising

This summer I have been working as the graphic design intern for EgoPo Classical Theater, a non-profit theater company that’s dedicated to community involvement, support of the arts, and revitalizing classical theater. It has been so much fun–I have learned a great deal about myself, the non-profit business model, and have even been able to get a clearer picture of my own future career goals. If you’re like me and have a penchant for the unusual, my best advice for those looking for internships in advertising is not to pigeonhole yourself too soon. As an ad major, there is a…

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Branding for a Cause

At my internship with EgoPo Classical Theater this summer, I have had an eye-opening experience with the business model of non-profits, especially in terms of their advertising. Most of the time as advertisers we will be working with for-profit businesses–unless you are like me and really enjoy community involvement and socially-oriented projects. Non-profits are like for-profit businesses, except with respect to their end-game goals. Where regular businesses work towards a revenue stream with no discernible end in sight, non-profits are essentially just working to break even at the end of the fiscal year. And if you have ever spent any time…

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Hashtag Multimedia – Learning for the Future

My name is John  Favinger and have been working in the town of Narberth Pa. as an intern. At  Hashtag Multimedia, I found out that there is more to advertising then just coming up with print ads. I’m on the copywriting track for advertising and was only looking to create ads with interesting headlines and information. However, after working with Hashtag, I realized that there are many different aspects of the business that copywriting can take me. I’ve worked with blogs, social media content, press releases, emails, and dialogue for commercials. Writing takes part in every function of the company,…

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Undergrad Admissions – The Basics

My name is Aleks, and I have spent the past few weeks interning for Temple’s Undergraduate Admissions department. My main task is to design and create email messages that are sent to students looking to enroll at Temple University, a total audience of roughly 6,000 people per message. Since these messages are heavily viewed, they undergo a LOT of scrutiny from my supervisor as well as her bosses. Despite the pressure, I really enjoyed the work I’ve done throughout the summer. My next post will go a bit further into that.     My typical day consists of a large…

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Skai Blue Media

When I started my search for internships, I thought that I knew exactly where I wanted to be working. I thought that I only wanted to get experience at ad agencies in particular and didn’t realize all of the other opportunities that could teach me so much. I started my internship at Skai Blue Media which is a full service PR agency where I act as their graphic design intern. Everyday that I work I have creative graphic projects to work on including invitations for events, posters, lower thirds for videos, banners for websites, fashion look books, logos, anything you…

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Undergrad Admissions – The Fun Stuff

Last post, I described my overall position with Temple University’s Undergraduate Admissions. It consists of (mostly) emails that are send to thousands of prospective students, as well as some flyers, invitations, and postcards. Unfortunately, I have to start out on a bit of a downer statement: I could not get permission to use materials (that I made now or in the past) on this blog. I’m disappointed, but completely understand. However, I have something a bit less exciting but still somewhat interesting at the end. In the begininning, I was given a list of material that needed to be created…

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GoldFather

This week I was asked to create a campaign for the GoldFather, a cash for gold place around Baltimore area. I was eager to get started, so first thing I did was brain storm words that have the word Gold in it. I came up with the idea that a guy would come into the shop with strange things that aren’t gold but have the word in it. The first ad I wrote started off  with a guy walking into the store and upon being greeted he says he needs some quick cash for Gold and asks “how much can…

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Thank God I Quit

My name is Andrew DuBoe and am currently working as an intern at JM&A.  This new internship has been everything that I had imagined it would be. I could have been done school 8 months ago if I had just stuck with my social media internship I had last fall. However, it was a miserable job. I sat at the computer screen on twitter and facebook and was expected to look up what was trending and post things like “did you know today is national eat a hoagie day? Join us at blah blah blah for a 15% off your hoagie…

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My internship so far…

Hi all! I’m Samantha Schatz (Sam) and I am about to start my fourth week of my internship in the creative department at Roska Healthcare Advertising. Before going into this internship I seriously had no idea what to expect. I’m definitely way less experienced in advertising than anyone else in the department because I changed my major during spring 2011 and have completed all of my advertising requirements since then! (this internship is my last requirement before receiving my diploma) I had no idea how to find an internship, what to expect, how it was going to work…etc etc. Lucky…

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Nordys

A little more than a week ago I started a Retail/ Visual Internship at Nordstrom and the experience has been a whirlwind of information already! With fashion being my future I was hopeful that this internship would give me a greater outlook of the industry and so far it has. I chose to pursue a different department and do something I am totally unfamiliar with- MENS! I have been a buyer for a local boutique near my home for women’s clothing and worked retail in the past and was ready for a challenge with this new endeavor. I have been…

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Never say No

This summer I am working at Lorel Marketing Group in King of Prussia. Lorel is a full service marketing agency that has a main focus in commerce and the healthcare industry. I am working in the interactive department that focuses on social media as well as web and app design. I started out updating the Facebook and Twitter for two of their clients, and even wrote a blog for Lorel. Currently, I have been bouncing around doing different jobs for different people. I like this because I can gain experience in different fields to see what exactly I would like…

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Writing is important, and it’s not so bad after all

At Lorel Marketing Group, in King of Prussia, I have been given several jobs such as posting on social media, writing for blogs, coming up with copy for websites, proofreading projects and assisting in pulling together different information to form a complete project. All of these jobs have a common theme: writing. I thought that after I had completed my GenEds and intro classes that my writing would be PowerPoint presentations and maybe a few small papers. I have written more this summer than I have in the past school year. A lot of people groan when it comes to…

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SHESAYS, A Global Creative Network for Women

I’ve stumbled upon an interesting website called SheSays,  an award winning organization (London based), promoting free mentorship and events for women who aspire to work in the creative advertising and marketing industries. What I like about this site is it gives information and updates on the latest events relating to the advertising business. They are also based in NYC, Melbourne, Toronto, Sydney, and many more places! The website also includes courses and career management for those who need it. It is a great site giving advice to women in general. So if you ever need some inspiration or advice, you…

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