Are they speaking gibberish?
Spoiler Alert: They’re not! It’s just the crazy world of Pharmaceutical Advertising that may make you feel like you’re in a Charlie Brown classroom. Hello there! My name is Jackie McGrath. I am an intern at MediMedia Managed Markets, a pharmaceutical advertising agency in Yardley, PA. We all know that Temple adequately prepares us for the real world of advertising, so I was quite surprised when I couldn’t understand the majority of the terms used in my first client stat-meeting with MediMedia. I took the internship with a pharmaceutical company knowing that it would be slightly different than the business to…