Are they speaking gibberish?

Spoiler Alert: They’re not! It’s just the crazy world of Pharmaceutical Advertising that may make you feel like you’re in a Charlie Brown classroom. Hello there! My name is Jackie McGrath. I am an intern at MediMedia Managed Markets, a pharmaceutical advertising agency in Yardley, PA. We all know that Temple adequately prepares us for the real world of advertising, so I was quite surprised when I couldn’t understand the majority of the terms used in my first client stat-meeting with MediMedia. I took the internship with a pharmaceutical company knowing that it would be slightly different than the business to…

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Fast Cars, Hot Coffee, and Writing at S3

  How much does a polar bear weigh? Enough to break the ice… Hi, I’m Austin. I’m currently tearing my way through a copywriting internship at S3, a smaller agency in northern New Jersey. While S3 isn’t pushing out media in every shape and size for Coke or Chevy, they end up doing a lot of interesting (and often diverse) work for a variety of clients including Eight O’Clock Coffee, BMW Motorcycles, Panda Licorice, and an array of brands you won’t encounter until you’re 50. S3 came to me as sort of a wild card. Being from New Jersey (and…

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Laid back.. Still productive

Hello all, Rob Sundry reporting from Vertex Inc. There is a lot to be said for a company that keeps its employees happy.  Often times you find that when a company has happy or content people working for them that they are effective more times than not.  You see it every day with companies such a Google and Yahoo. These companies place a huge emphasis on treating their staff with extra special care by doing such things as, granting people breaks during the day, or casual attire in the office.  It’s the little things like this that keep employees fresh…

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The Weston Finale

    Hi guys, I am back with my second and final blog! I chose to wait until the final week of my internship to complete my final blog for specific reasoning. The whole point of any internship is to help pave the way for future endeavors. We show up at our place of work early in the morning with the hopes of gaining as much insight and experience as possible. We act like sponges trying to absorb as much as we can…At least that is what I tried to do. I applied for an inside sales position at SHI…

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Life of a Pharma Intern!

This summer I had the opportunity to be an Intern at Ogilvy CommonHealth Worldwide, in their Speciality Marketing department. Specialty Marketing specializes in Oncology and Hep C related drugs. I am one of 13 interns! Working at Ogilvy CommonHealth has been such an amazing experience. Everyone is very friendly and willing to help. I’ve attended status meetings, finance meetings, and concept meetings. Having the opportunities to go to these meetings makes it really helpful in learning how an agency runs. You can only really see how different departments like creative, traffic, copy, and account work together by seeing it first hand.…

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“Shoot for the moon and if you miss you will still be among the stars”

I’ve been waiting patiently for the perfect blog entry. I wanted something interesting and motivational for my fellow peers to read. Not just a day-to-day post about ‘what I did at my internship today’ kind of post. And last week my idea came walking in, ready to tell a story. I am currently an intern at Bradford Media Company, in the lovely town of West Chester, PA. They are a small company that works specifically with social, reach and production, I was hired as a social media intern. I won’t bore you with the in’s and out’s of my daily…

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Weston Fitness

        Good afternoon,   My name is Matt Crawford and I am currently the marketing and advertising intern at Weston Fitness. Weston is located in the heart of Center City Philadelphia and is known as one of the premier fitness centers in the area. I was happy to receive the opportunity to do advertising for a company that provides a service that I enjoy part taking in. So far this experience has taught me a lot. I have definitely brushed up on my Photoshop skills, learned how to identify a more concrete target audience, the inter-relationship between…

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The Second Half of my Internship.

After working heavily with Lessonsmith in the company Defined Clarity, I was asked to do sales with Defined Clarity. The task I was asked to do was still involving research, but it was a different type. Defined Clarity’s main seller was designing websites and finding companies that lacked good website navigation and design. Bruce, the boss of Defined Clarity, gave me a book of all companies in the greater Philadelphia area with their contact information, location, website, and company names. I was asked to search through a selected number of company websites and contact their CEO’s and marketing directors to…

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The beginning of my internship.

Starting at the end of May, I’ve gotten an internship at Defined Clarity. In the beginning of my internship at Defined Clarity, I was working as a researcher. I loved the atmosphere of the business, and everyone I was working with was very friendly. My job was to search for teachers’ emails and information so our head department leaders could contact them and inform them about the product we were trying to sell, which is Lessonsmith. Lessonsmith and Defined Clarity are two companies combined in one, but Defined Clarity dealt more with sales and marketing, while Lessonsmith was the specific…

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Unforgettable

Unforgettable is Red Tettmer’s mantra but it is also what my experience there has been. Yeah, yeah you can call it corny but it’s true. I never would have thought when I visited Red Tettemer on an agency crawl that I would be interning for them in only a few months. I was given an amazing opportunity that isn’t given to many sophomores let alone sophomores with my minimal skill level. It is really crazy how much I have learned since starting my first day. When I stepped out of those elevators on the 24th floor on my first day,…

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Learning to Wrangle

This semester I had a creative internship at Red Tettemer + Partners. It came as a total shock because I won the internship at a Philly Ad club event. Definitely go to some if you get the chance! I was beyond thrilled because I had visited the agency in the fall on an agency crawl and I immediately wanted to work for them. Their atmosphere and their culture is so fun and unique and the work they do is really impressive. Just this past year they did their first Super Bowl ad for Century 21. Saddling Up Because I was younger than…

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The Other Side of Advertising

For my internship, I am working for three local radio stations (99.9 The Hawk, 107.1 The Bone, & ESPN Lehigh Valley). I do not have one specific position; rather, I go where I am needed in order to experience everything that is involved with working in radio. Primarily, I work in the sales and the promotions departments. While working with sales, I am able to see how advertisements are handled once they are created and sent to a media outlet (in this case, radio). While I am studying the creative track of advertising, I find it extremely helpful to see…

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Introductory Internship Post

Hello, I’m Tom McCann, and I am currently an intern for the clothing company John Varvatos. It is a high fashion company that tries to inject a rock and roll feel into all its looks. This is perhaps what attracted me most to the company. As an advertising major, I tend to analyze and critique most ads I see. John Varvatos campaigns always take famous rockers and dress them in beautiful clothing, then take pictures in exotic locales. The end result is quite alluring, and gets the purpose of the brand across quite well. Unfortunately, the offices of John Varvatos…

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Intense last week!

For my internship at Ogilvy CommonHealth Worldwide, the interns are put into groups to put together a project. Our project this year was to bring awareness of a pro bono client to the employees of Ogilvy CommonHealth. The client we had was a charity. My group held a gallery event where employees could come down and view our pieces (advertisements) to learn about direct relief and what they do to help make the world a better place. We also had a slide show of images playing along with a small animation to help demonstrate through pictures how they help! After…

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Learning to invest and build for the future!

Good afternoon everyone, this is Rob, Marketing Intern at Vertex, Inc.   Over the course of this internship there are many things I have learned about myself, the business/corporate world, as well as grasping in depth marketing concepts.   However, none of these things to me outweigh what I have learned about setting myself up properly for my future life ahead of me.  The biggest contributing factor to this is familiarizing myself with the power of investing at a young age and building a money making portfolio before I ever hit the working world.   The person that introduced this lesson to me…

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