Harmelin Media is one of the largest media planning firms in Philadelphia area. I was always interested in the media planning industry, thus this was a perfect opportunity. With real hands-on work, I was able to get valuable experiences. Everyone is so nice and approachable. My direct supervisor always tried to give me something to do so I won’t be left alone without any work. From that, I gained valuable experiences and insights that how the advertising media planning industry works, and how this experience functions in the society. This was a valuable experience that one cannot achieve in other places.

So as this semester comes to an end, I began to think about my plans for the summer. I had a great experience with my interning at IG-Creative and I talked to my mentor Chris Steward about staying for the entirety of the summer. He welcomed the idea. Because of the requirement of me being in the office a minimum of 15 hours to be paid for my time, I decided to quit my job at Express, and open up the time to something that will help me with my future. While being at IG-Creative I saw that they have…

At Clear Channel, I have had the opportunity to meet several bands, big and small. I worked with the assistant program director, Wendy Rollins, to put on Live @ 5 on Fridays. Each Friday, a local band comes into the station to perform on live radio in the iHeartRadio Theatre. I greet the bands and help them load any equipment they have brought with them. I make sure they are on track to sound check in a timely manner so they will be ready to go live at 5pm. Later, I bring the band’s guest list to Clear Channel’s receptionist.…

Harmelin Media has various accounts that range from automotive to insurance companies. For Ford Fiesta, the firm was able to turn around the sales by planning which media to advertise in, and by refurnishing the direction of the advertisement. Also, by targeting young African Americans for BET awards on specific mediums, the firm was able to obtain the #1 cable award show title, guiding them to the peak. Also engaging on various radio buying tactics, the company  has lot of potential and future.

  Nordstrom’s Cosmetic Trend Show took place this Saturday and was one of the most successful shows King of Prussia has ever had. Our customers enjoyed complimentary makeovers from artists that were brought in from different lines teams that travel all over for exclusive events. It was a great opportunity to work with Nordstrom as we organized and worked really hard to get people into the store for this event. We were busy working everyday to promote customers about the show where they could enjoy a beauty getaway with us at the store. I was both excited and relieved when…