SO?

On the same issue of Us Weekly (February issue), I found another advertisement that I found interesting. It was a sweepstakes advertising for Stride and Trident gum. Well, come to think of it, it may not be that interesting however, it just caught my eye because I think they did a bad job with the image. Supposedly, Stride and Trident gum are having a sweepstakes of how you can win $50. You just buy a pack of gum and you have a chance to win $50. This is all fine but the image they chose just caught my eye. It is…

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An ad For Female Eyes Only – Literally.

A new kind of creative OOH tactic has debuted in the UK: it’s part bus shelter, part advertisement, part facial recognition software. “Plan UK” is a charity that benefits young women struggling in developing countries, and its newest out of home campaign is for female eyes only – literally. When an individual approaches the screen, an HD camera uses advanced software to determine whether or not the viewer is a man or woman (the technology is said to be about 90% accurate). Women see one message – what The Plan’s mission is and how they can help. When they camera…

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Minority Leadership! – Comcast Launches 4 New Networks

Comcast announce its plans to make a change in the cable television network by launching  4 NEW networks! Starting soon as early in April 2012! The headliners are Magic Johnson (retired professional basketball player), P. Diddy (entrepreneur), Robert Rodriguez (film director), and Constantino “Said” Schwarz (Spanish language tv veteran).  What’s more important is the minority representation! Johnson will lead a network called Aspire, a program focusing on African Americans and their inspirations. Diddy’s network, Revolt, will also focus on African Americans, but its content will be primarily about the music industry and its news. Rodriguez’s network, El Rey, will focus on…

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Elizabeth Weinberg, Photographer

Recently discover yet another photographer that makes me insanely jealous. Elizabeth Weinberg is a photographer based in Brooklyn, NY but travels to Los Angeles often. Some of her clients include: NYLON, New York Magazine, Pac Sun, Rolling Stone, Starbucks, Target, and many many more. She creates images that really make you feel like you are right there with the subject. They feel like snapshots from any point in time of anyone’s life. I love when photographers are able to create a career out of shooting what they love. Most of her photos used in ad’s dont look like advertisements per…

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Philly AD Club’s Job Genius Bars, A Must Go!

Do you need an internship? Do you want a job? Or, do you want to do some exploring?  Attend Philly AD Club’s Job Genius Bars, an event that gives college students a chance to participate in interactive sessions, hear job searching tips, talk to “geniuses” in the industry, and gain more knowledge on how to be one step closer to their dream career. If you’re looking for expert advice on your future career, then there’s no other place to be! Explore all the opportunities in Advertising, Marketing, PR, Communications, and Design.  The event includes: – “Creating a Killer Elevator Pitch”…

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The Neiman Adventures: The Creative Jungle

Hello, here’s Xand Griffin, with Part Two of The Neiman Internship Adventure. I’m an art director, and a large part of our job is concepting ideas. As this is my first internship, I didn’t know what to expect. I didn’t even really know how advertisers go about creating ideas like “Got Milk” or “Just Do It”. Different agencies may have a different process, but ours is to write everything down and tack it to the wall. That way, no matter if an idea is stupid or brilliant or an idea starter, it’s there and you won’t ever have to backtrack. You…

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Design with the Product in Mind.

In the current issue of Us Weekly (February 2012 issue) with Whitney Houston, I came across an interesting advertisement. We all know and love Tic Tac. They are bite size candy/mint that you can carry around and pop one in when you want it. In Us Weekly, there was an advertisement for Tick Tac with the headline “Shake it up”. As you can see from the advertisement, they give you fun facts that are actually made out of little Tic Tac’s! I thought this was so cool. I can see this being a campaign where they make all different kinds…

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Let’s Talk Pinterest for Marketers

  Though established back in 2010, online social scrapbooking site Pinterest has gained wild popularity in the past few months. As a huge fan of Pinterest for quite some time now, I’d like to dedicate this entry to discussing how Pinterest has the potential to, with very little effort, nurture a brand’s popularity with just a few pins + shares. For those of you who haven’t been exposed to Pinterest, here’s a brief overview of how it works: The user starts out by creating a free account through requesting an invite, or accepting a friend’s invite (which is much faster).…

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Lauren Dukoff

There is no doubt in my mind that you all have seen Lauren Dukoff’s work. My goal on this blog is to give the artists behind the scenes the credit they deserve. I’ve been guilty not knowing/caring about the artist behind the masterpiece. But that is over for me, if I see something I like, the first thing I do is research who was behind it. Lauren Dukoff is an American photographer living and working in Los Angeles. She has photographed everyone from Beyonce to Beck. One of her most well known photos is the cover of Adele’s “21”. Her…

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Tiny Anchors

Tiny Anchors is a creative inspiration blog started by Brooke Mousitis of Brooke Courtney Photography in my hometown of Lancaster, PA. “My goal is not to have the best blog out there, for there are tons of similar blogs, or to have a million followers. I just want to be able to look back at the end of every year and see what what projects I was working on and what was inspiring me at the time.” -Brooke I love that her blog is a mix between a personal journal and inspiration to others. Brooke and her Husband own two businesses (Brooke…

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Google Promoting All Kinds of Love!

Valentine’s Day is all about love. It doesn’t matter if you spent it with a significant other, with family, with friends, or with your pet. LOVE is everywhere. For those of you who’ve spent this past Valentine’s Day with your significant other, you might have missed Google’s 1 minute animation doodle about a boy trying to show his affection for a girl. How does he get into her heart? By sharing a common interest. What I love about this ad is its diversity. At the very end of the clip, you will see 6 pictures that represents love. It is…

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3191 Miles Apart, continued!

Just a little update on the previous 3191 miles apart post! 3191 Quarterly: issue no. 6  is now available for you to hold in your hands! ” [the issue] includes features on cocktails, hanging plants, chocolate cake, London & Stockholm, forging, our homes, chai tea and much more” It is available here for $28 and is definitely something I would love to get my hands on if I had the extra cash. The rest of their collections will be available for purchase May 18 on their online store. Make sure you read Stephanie and Maria’s post on the new issue, they…

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Pay Close Attention to Detail!

This week, I am looking through People Magazine. I was interested in how these magazines that supply a great amount of publications throughout the year, seem to have very interesting advertisements. On the current issue of People Magazine (February 20th Issue) with the cover of Adele I found an advertisement that caught my attention. We all know how mouthwash works. It cleans your mouth of foul smells that are caused by foods such as onions. In this print ad for Scope Dual Blast, it depicts a bottle of Scope going through an onion as if it was a bullet. The…

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Entrepreneurs have no Plan B.

Storably is a marketplace for parking and storage. Users can log in, list extra space they have around the house, and sell it at a monthly rate. The team launched the site in September, I came on as a Marketing Intern in October just as things were still getting started. Storably is small, very small. The office is essentially one room with four desks and a fold out table. At the desks sit our co-founders, a programmer, and our PR guy/community manager. I sit at the fold out table. In the early weeks my job was solely based around promotion.…

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Cass Bird, Photographer

Cass Bird makes beautiful images. You may have noticed that I post a lot about photographers. Get used to it, because I’m obsessed with finding photographers that create great images, but also make it in the advertising field. She has done work for Gap, Urban Outfitters, Nike, Wrangler, True Religion, just to name a few. Check out her advertising portfolio and some of her other work on her website and blog! She also recently came out with a book “REWILDING” and you can buy your own copy here. My favorite line from the foreword of the book is: “Her pictures always…

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