As my final days as a Sales Intern at PHL-17 are coming to an end, I’ve been getting together all of the projects I have worked on. I have had to opportunity to learn so many different things during my time here. Some of my daily tasks included tracking ratings for specific programs and demographics, helping put together sales presentations, researching competitors’ advertisers and prospective clients, and helping out with making revisions or adding restrictions to commercial spot times. However, it was the experiences that have taught me the most.   Aside from daily tasks and projects, I was brought…

So I got the change to learn a little more about doing things for trade these past few weeks.  My boss at Silencia  has had a few people approach her and ask for help.  They are just starting up and don’t have a lot of money.  She offers to help for trade- which I think can be a great opportunity.  It works out for both people in my opinion because we get to help people start up and build their brand to hopefully blossom.  Plus, we get some little perks too (yummy hummus, coffee, etc!) I’m sure there are some…

Its hard to believe my time at Phillymag is over.  It seems like just yesterday I was applying for the position.  Although the past few months have gone by rather quickly, I have learned some valuable lessons and worked on some very cool projects.  Being that my last day was last week, I have had some time to reflect on these lessons, and projects I was a part of. One thing I learned was to be ambitious and willing to take risks.  It is important to realize, that as college students, we do not know everything.  Knowing this is key,…

Overall my experience with “Community Bikes and Boards” has been a very good one. It is much more of an experience then I expected it would be. Not only did I learn about how to produce quality advertising and run a  business, I also got  chance to do something that I really enjoyed like ride bikes, wear apparel, and will soon enough be skiing/snowboarding for free all to promote and market “Communities” merchandise. I wouldn’t have changed anything about my internship experience. The biggest thing that I have personally gained from this experience is observing what my boss has done…

On my first day going into Weston Fitness I was not really sure what to expect, which I assume is the norm for most students doing their first internship. I wasn’t really sure if my time here would be spent mostly on advertising or marketing, since the description said both. It turns out that it was a really good mix of both. There was one other intern working with me and we worked together on most things throughout the semester. My favorite marketing activity was walking around Philadelphia once a month and handing out “free 3-day passes” to local stores…

As an intern and future employee at ListenLogic, a social media research company, I am confident to say that I have experienced first hand, what it’s like to work at a start-up. Here are a few things that I’ve picked up. Note that these three things aren’t in any special order, exhaustive in nature, or necessarily true for every company. They are more like guidelines for what to expect. The first and most important thing to know is that you automatically have the opportunity to be a part of building the company from the ground up. Anything you want to…

    Within the last ten years you have all heard that social media is an exciting, new and rapidly growing trend that has unimaginable potential for advertisers and various businesses. Many of those businesses do not yet understand it and think that Facebook “likes” or Twitter followers is the extent of social media’s potential. Pitching a new client to sell social media is a process of teaching them what they can find from that new “social stuff.” As an intern at ListenLogic, in Fort Washington Pennsylvania, I have had first-hand experience working at a social media research company that…

Something I have learned at Weston Fitness was not about advertising and marketing, but was about the idea of Corporate Wellness. Interning at a gym, I quickly learned that health and wellness is at the forefront above anything else. A corporate wellness program involves the incorporation of health and wellness into the workplace in order to create a more health conscious environment for the employees. It is beneficial to all parties involved: the employees who now have the opportunity to adopt a healthier lifestyle, the company that has these employees who are becoming more productive at work, and the gym…

Continued from Teenagers Don’t Care: Part I. As we taught them, so we learned from them. The first challenging thing was advertising the Advertising Workshop. We had them bring their friends, advertise the Workshop for us. We had them suggest placement in the school for most successful flyer postings. They volunteered ideas of how to advertise to them. Being with this certain target audience for 8 weeks was like an extended focus group. We talked to them, we fed them, we learned what they thought about different aspects of advertising. I learned alot about marketing to teenagers throughout this course.…

Teaching has never been an option for me. For starters, I have always been told that I am the worst teacher in the world. The simple task of teaching someone how to do something I do every day was always a challenging task for me. Also, I have never had any formal experience actually teaching people. Going into Palumbo Academy to teach students a topic that I myself was learning about was a huge deal. How was I ever going to pull this off? Yeah, I know I had the support of my classmates who may be better teachers than…

Each year, the Advertising Department awards a Top Art Direction Award and an award for Excellence in Art Direction. The two students that were awarded these prestigious awards on behalf of the faculty at last spring’s TADA Awards (Temple Advertising Department Awards) were Evan Kirkley (Top) and Jeffrey Davis (Excellence). Evan Kirkley is interning at LevLane and Quaker City Mercantile and busy interviewing for jobs in both Philadelphia and NYC. I hope to hear any day now that Evan will be working full time for a very lucky advertising agency or design firm. You can check out Evan’s portfolio here: …