The Experiences of Temple Advertising Students
This is competitive advertising in its most straightforward state. AT&T put out these ads last week in newspapers blatantly attacking T-Mobile for their dropped calls and slower speeds. This was a bold move for AT&T to use such an honest advertisement to get at their competitor. Putting the full…
The 2013 Addy Awards are this Thursday, March 7, 2013! This is a Philly Ad Club event organized to award creatives and professionals in Philadelphia Advertising who have shown exceptional work this year. This is a great opportunity to see award winning work from industry creatives as well as…
A common word of advice from guest speakers that I have met through classes, Temple Ad Club, and Philly Ad Club, is that you should find a mentor to guide your throughout your career. It’s important to find someone who has experience and wisdom to provide you with so that…
Join TAC this Monday, March 4th, to hear from Josh Goldblum, creative director of Bluecadet! Josh is the founder and creative director of Bluecadet, which specializes in multimedia experiences that excite, engage, and inspire. They build dynamic websites, installations, and mobile applications for universities, museums, nonprofits, and corporations. Their services…
Last night during the Oscars, Kraft Foods brand aired the newest spin on the iconic “Pardon Me” commercial for Grey Poupon. The new spot, titled “Lost Footage,” plays off the same style, storyline, and characters of the original ad. The newest edition continues the story to show that the mustard borrower…
Panera Bread has recently launched a new campaign called “Live Consciously. Eat Deliciously.” This clever campaign takes the viewer through a journey of images that describe the process of baking bread in Panera Bread bakeries. The company has created a commercial spot as well as an interactive web page that…
This week has been quite an adventure for twitter fans, followers, tweeters, and oh right…hackers! Twitter account hacks have been a problem in the past, but this week, new hackers have taken control of major, public watched accounts in a such a close period of time that leaves brands and…
If you’ve been around campus, you’ve had to have seen this picture in an ad, for the web series “One of the Guys”, that is all over buildings, elevators, you name it. Turns out it has a pretty great story to go along with it. The concept of “One…
Tomorrow marks exactly one month since the start of my internship at 102.9 WMGK FM, a radio station owned by Greater Media here in Philadelphia. I have been an avid listener of 102.9 for years, so needless to say, when I got the internship, I was thrilled, although I must…
I am a senior advertising student at Temple interning at Skai Blue Media. My track in school is art direction and my internship is for graphic design. Skai Blue is a small PR firm located in Center City. There are 7 full-time employees and I believe 18 interns per semester.…
R/GA will be visiting Temple University on Friday, February 28th. R/GA is one of the world’s leading digital advertising agencies and a member of Ad Age’s 2013 Agency Hot List who works with a number of clients including Walmart, S.C. Johnson, Nike, Mastercard, Microsoft, Capital One and Verizon to name…
