Keep up with the What’s Up of Social Media: Mashable.com

Why should we as aspiring advertisers keep up on the latest trends and happenings in the world of Social Media? Social media sites reign as the most popular online hangouts. Americans spend 23% of internet time on social networks, no other online activity comes close. The closest is online games with 10.2%. 2 Billion people are online, and Internet use has increased by 121% in the past 5 years which means people are spending large amounts of time online and thus large amounts of time on social sites. They are accessing these sites through their tablets, smart phones, and on…

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PHL 17 Home of… MY INTERNSHIP!

As I applied to PHL-17  for my internship I did not know what to expect. I had just taken the course Marketing Media Products  at Temple University and was just starting to understand the world of adverting sales. I was extremely nervous and had no idea if I was going to even like this side of advertising. Starting my internship, I thought that I would keep a positive attitude. I figured, if I absolutely hated the world of ad sales, at least this internship will have taught me that.   Thankfully, just the opposite of my fears came true. I…

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My Semester as a Paperdoll

Hi everyone! This semester I have been working at Two Paperdolls which is a Letterpress Design House in Wayne. Two Paperdolls was started about ten years ago by my boss Vanessa Kreckel. Her dream was to continue designing while incorporating the clients’ unique characteristics into their own personal designed product. There are about fifteen employees here which makes it easy to get hands on experience in the different departments. I have been working the closest with the marketing and management departments, in which I often work with the company finances, manage our online sales through our website and Etsy site,…

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Up next…web design

So the semester is almost over and so is my internship.  I definitely gained experience and learned about crucial aspects of the industry like deadlines and dealing with clients. I also got the chance to work with all types of media in print and web which was really exciting. It gave me an overview of where I want to focus my studies and career in the future. What I liked the most was web design. You can do so much with it and with technology changing everyday who knows what will come next. I must say coding and actually making…

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The Most Wonderful Time of the Year

“The most wonderful time of the year” is also a very stressful time of year for Two Paperdolls. Two Paperdolls specializes in letterpress printing of custom invitations, identity branding, mitzvah, and day of event extras. Normally, the majority of the clients that I have seen in Two Paperdolls are future brides deciding on invitations and more for their weddings. However, in the recent holiday bustle there have been so many holiday orders! People have been rushing in since September to have their holiday cards designed by Two Paperdolls. In the normal design stages in the studio, the client meets with…

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A Slapshot at the Entertainment Industry

  This past semester, I received a crash course in the sports and entertainment industry through my internship with Comcast-Spectacor at the Wells Fargo Center. I interned with the Group Sales/Event Services department where I had an array of tasks, from giving tours of the Wells Fargo Center, to executing direct mailers for upcoming events. Being in the sports and entertainment industry, I of course had the opportunity work these events, and experience them first hand. One of the most excited was the Flyers home opener. Prior to the Philadelphia Flyers home opener; there was a Flyers Happy Hour in…

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Shalom! Interning at The Jewish History Museum

The National Museum of American Jewish History is located in Philadelphia’s Independent Hall (within Center City). The museum prides itself in celebrating American Jewish culture, providing resources for the American Jewish community and educating other members of the Philadelphia community about American Jewish history. My internship experience at the museum’s gift shop has been fabulous. The staff is very friendly and welcoming and it is refreshing to see how much the staff genuinely cares about the museum. I have witnessed how a business is run and I’ve learned how to manage a website from the back-end. Past advertising lessons have been…

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Control room tour at NBC

Starting an internship at NBC was an exciting issue for me. As the supervisors introduced themselves to over 40 interns for the fall semester, everyone was excited to work in their separate department. I have interned for marketing positions and web designing positions so media related internship was quite new subject for me. Rather than learning more on the advertising aspects, I learned lot about the large organization system, and how it operates connected to the advertisement between TV shows. After I am finished with my daily tasks, which mostly deals with uploading TV sections, I can look around the…

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Beauty Buzz

Hi my name is Travis Benner and I am currently a junior advertising major with a focus in copywriting and account management. I have been meaning to blog for a while, but haven’t had much time to sit down and write something. In the beginning of September I accepted a position as an intern at Philadelphia Magazine, one of the region’s most successful and long lasting magazines. I was presented with a few opportunities, but chose Phillymag because I wanted to become more involved with Philadelphia. Although I knew I wouldn’t gain the agency experience I was looking for, I…

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Digital Is Where It’s At

My internship has opened my eyes to just how relevant digital has become in the advertising field right now. I am currently working on an account for Jack’s Rental Search, an application on Facebook that allows college students nationwide to conveniently find housing close to the university they attend. This account was interesting from the start because it was a service based solely on Facebook. There were pros and cons and understanding both sides was imperative to the growth process for the company. Our biggest accomplishment thus far was on November 23rd 2011 when we released our app for iPhone…

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Self motivation when working

            I have just a week left on my internship at NBC 10. At first, I did not know what to do or how the media industry work on a large organization environment, but since September, I learned much about the environment of the multi-tasking organization. Most importantly, I learned much more on responsibilities. Self motivation was very important in the job, and every employee on the company was self motivated when working. Having marketing meetings every Thursday, although the meeting was limited to a particular show, other interns collaborate actively to submit ideas in…

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Anthropology vs. Anthropologie

Often when I explain to my distant relatives what it is I do at the internship they’ve got wind that I received, they reply with a short story about how their cousin so-and-so got his degree in Anthropology as well.  I have to clarify then that my Anthropologie ending in that differentiating “ie” is vastly unique from its homophone counterpart: Anthropology, the study of humanity.  I have come to realize, however, that Anthropologie is the most fitting name for a store that can truly transform a woman’s view of herself with a cultural and worldly experience otherwise unmatched in retail.…

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Dare to Dream

This past Thanksgiving, I was able to relive my childhood while participating in a grassroots marketing campaign.  Disney on Ice is one of the Wells Fargo Center’s annual family shows, and I was able to attend the Thanksgiving Day Parade in Philadelphia to help advertise the event. Leading up to the event, I have contributed to the marketing efforts with the group sales department for Disney on Ice, Dare to Dream. Specifically, I researched local scout troops and organized direct mailers to advertise “Scout Night” and special discounts the groups could receive. I have also processed countless Disney on Ice…

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It’s almost here!

The countdown continues…3 more days until the big pitch Monday December 5. The high school students have worked so hard the last couple of months. It all comes down to Monday when their hardwork is revealed to the media, Philly Ad Club, Phillies Marketing Executive and many other important people that helped make this workshop a success. I know that the high school students are nervous for the big day, but I and the other Temple students are so proud of them and believe that what they have created is truly spectacular. I know I have learned as much from…

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The End of the Trail

The last three months have flown by and only two weeks remain of my internship at Red Tettemer. I decided to pursue an internship here a long time ago. I took a job in advertising sales, an un-paid (and unorganized) internship with a start-up clothing company, and volunteered for the Philadelphia International Festival of the Arts in the 6 months leading up to my application for an account management internship. Each time I took on a new challenge, I wondered if it would help me get my foot in the door at Red Tettemer. In late August, I felt like…

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