Continued from Teenagers Don’t Care: Part I. As we taught them, so we learned from them. The first challenging thing was advertising the Advertising Workshop. We had them bring their friends, advertise the Workshop for us. We had them suggest placement in the school for most successful flyer postings. They volunteered ideas of how to advertise to them. Being with this certain target audience for 8 weeks was like an extended focus group. We talked to them, we fed them, we learned what they thought about different aspects of advertising. I learned alot about marketing to teenagers throughout this course.…

Teaching has never been an option for me. For starters, I have always been told that I am the worst teacher in the world. The simple task of teaching someone how to do something I do every day was always a challenging task for me. Also, I have never had any formal experience actually teaching people. Going into Palumbo Academy to teach students a topic that I myself was learning about was a huge deal. How was I ever going to pull this off? Yeah, I know I had the support of my classmates who may be better teachers than…

Each year, the Advertising Department awards a Top Art Direction Award and an award for Excellence in Art Direction. The two students that were awarded these prestigious awards on behalf of the faculty at last spring’s TADA Awards (Temple Advertising Department Awards) were Evan Kirkley (Top) and Jeffrey Davis (Excellence). Evan Kirkley is interning at LevLane and Quaker City Mercantile and busy interviewing for jobs in both Philadelphia and NYC. I hope to hear any day now that Evan will be working full time for a very lucky advertising agency or design firm. You can check out Evan’s portfolio here: …

As I applied to PHL-17  for my internship I did not know what to expect. I had just taken the course Marketing Media Products  at Temple University and was just starting to understand the world of adverting sales. I was extremely nervous and had no idea if I was going to even like this side of advertising. Starting my internship, I thought that I would keep a positive attitude. I figured, if I absolutely hated the world of ad sales, at least this internship will have taught me that.   Thankfully, just the opposite of my fears came true. I…

So the semester is almost over and so is my internship.  I definitely gained experience and learned about crucial aspects of the industry like deadlines and dealing with clients. I also got the chance to work with all types of media in print and web which was really exciting. It gave me an overview of where I want to focus my studies and career in the future. What I liked the most was web design. You can do so much with it and with technology changing everyday who knows what will come next. I must say coding and actually making…

  This past semester, I received a crash course in the sports and entertainment industry through my internship with Comcast-Spectacor at the Wells Fargo Center. I interned with the Group Sales/Event Services department where I had an array of tasks, from giving tours of the Wells Fargo Center, to executing direct mailers for upcoming events. Being in the sports and entertainment industry, I of course had the opportunity work these events, and experience them first hand. One of the most excited was the Flyers home opener. Prior to the Philadelphia Flyers home opener; there was a Flyers Happy Hour in…

Starting an internship at NBC was an exciting issue for me. As the supervisors introduced themselves to over 40 interns for the fall semester, everyone was excited to work in their separate department. I have interned for marketing positions and web designing positions so media related internship was quite new subject for me. Rather than learning more on the advertising aspects, I learned lot about the large organization system, and how it operates connected to the advertisement between TV shows. After I am finished with my daily tasks, which mostly deals with uploading TV sections, I can look around the…

Hi my name is Travis Benner and I am currently a junior advertising major with a focus in copywriting and account management. I have been meaning to blog for a while, but haven’t had much time to sit down and write something. In the beginning of September I accepted a position as an intern at Philadelphia Magazine, one of the region’s most successful and long lasting magazines. I was presented with a few opportunities, but chose Phillymag because I wanted to become more involved with Philadelphia. Although I knew I wouldn’t gain the agency experience I was looking for, I…