A Change of Heart

      Being a circulation intern at Philadelphia Magazine has taught me a lot about myself, the advertising world, and other people. For awhile I was very skeptical about the internship that I had. It wasn’t exactly what I was expecting. Even if you are not too keen on the work that you are doing, IT IS AN INTERNSHIP! Anywhere you start is a good foot in the door! I took this advice from the people around me and decided that I needed to go take advantage of this opportunity, instead of dwell on the un-related work that I…

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To Twitter or Not to Twitter

Hello, my name is Brittany Welliver and I am currently the Marketing Intern at Corporate Synergies Group.  It’s not a fancy-shmancy advertising agency, but it’s the experience that counts, people!  Anyways, recently I was presented with the project of creating a social media presence for the company.  Previous interns attempted, but did not succeed in following through with the maintenance of keeping the sites updated.  Being the social media junky that I am, I was thrilled the company trusted me with this entire project, but I knew it was going to be difficult. A little background on Corporate Synergies: they are a health care…

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How Time Flies

It was just 110 days ago when I got a call from Craig Kaplan, the owner of MilkBoy Communications,  to come in for an interview.  I knew this was going to be a different experience from the rest when he ran off the names of three clients and told me to come in the following day with campaign ideas for one of them.  I am a person who does not like the interviewing process but I remember feeling excited about this one.  The next day, I went in with my ideas and left with an internship that started the following…

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Fan turned Intern. Behind the scenes.

Hello Everyone, My name is Mike and I am in the account management track at Temple University. I am currently interning with the Philadelphia Wings Marketing Department at the Wells Fargo Center. Since I grew up in South Philadelphia, as a child I had the opportunity to go to many sporting and concert events at The Vet Stadium, The Spectrum, and the Wells Fargo Center. The experience working with the Wings has been very exciting because of all the various employees, clients, and interns I had the privilege of working with. Before I began working as an intern, I did…

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Teaching Advertising in High School

I always wanted to somehow teach younger students that were not in college, but I did not want to become a teacher. When the opportunity came to be part of the Temple High School Advertising Workshop, I was quick to jump at the opportunity. The workshop was assigned to teach at Palumbo in South Philadelphia. Before we started to teach, we prepared at Temple as a group to see how would we teach and handle things as we went along. On the first day of meeting the students I was very excited. The Palumbo students turned out to be very…

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Holidaze

Happy Holidays from Anthropologie! The Holiday season is extremely important for Anthropologie meaning that every department gets a little more hectic to prepare the perfect experience for shoppers.  From the embellished merchandise to the glistening display, an Anthropologie Holiday is truly special. Holiday at Antropologie gets extra attention as it is one of the biggest selling times of the year and is expected to be a grand experience with new surprises around every corner.  Because of the over the top display concepts, the store was home to Visual Teams who traveled from across state and country to assist in the…

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The Final Presentation

Yesterday, on Dec. 5 we had our final presentation at Palumbo. I got there early to prepare with a few others. I was a little bit nervous because I did not know what to expect. My only hope was for everything to run smoothly and I am glad that it did. Everyone showed up little by little. We were also able to have the students practice what to say before we started. Our special guests arrived and we prepared to begin. We showed them a presentation of everything we worked on during the workshop with the students. Luckily, no problems…

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The Big Reveal

After 2 months of subway rides to South Philly, teaching high school students advertising and developing a campaign for the Phillies, the day had finally come to showcase all of our hard work. On Monday, December 5th the Temple and Palumbo students presented their idea for a Phillies Teens Club Program to the Phillies Marketing Director and top officials from the Philly Ad Club! The presentation consisted of a PowerPoint of our campaign from start to finish. We presented research findings, creative executions and shared our experiences about the program. Each Palumbo student had the chance to present the part…

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Happy Holidays!

Its that time of year again folks–that festive part of the year when people will take any excuse to throw a party involving ugly sweaters or the phrase “potluck”. At this time of year more than any other I think its easy to get lost in the design shuffle; all the colors and themes are the same and it often feels like everyone has had every possible holiday idea at least twice. On the other hand, I think that such a huge commercial emphasis is placed on the “feeling” of these holidays, (especially in the U.S) that its very easy to…

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Photography vs. Illustration

Although both have their place in posters, sometimes it can be a tough call which to use. The size of the poster/flyer and its placement are factors, and so is the kind of event you are promoting. College party promoters usually use pictures of women; they appeal to a very wide audience and easily catch your eye. We’ve all seen the flyers for different sponsored and themed parties like Ride Dat Wave or the Naughty or Nice party: they feature heavily on neon letters and Photoshopped, half-naked and oftentimes ridiculously costumed young ladies, (had to get my Disapproving Grandma on for…

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Jenna Communications – My Fresh Start

My internship at Jenna Communications has definitely proved to a be an experience I was never accustomed to. As an advertising major, I am used to account management, designing ads, and creating outlandish campaigns. Jenna Communications on the contrast, is a public relations agency. Although it was not what I was accustomed to before this semester, my experience at Jenna Communications has definitely proved beneficial. I kind of went into my internship with a clean slate. My previous internship over the summer was all about luring people into the city I am from. It was more tourism than anything. Although…

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Inspiration In and Out

If there is one thing I have learned by interning at the Center City Public Relations agency Jenna Communications – it is that inspiration is everywhere. As a senior, I am at that time in my life where I do not know where to go from here. I have dreams and aspirations, but achieving them is a not-so-sure feeling. With the economy and lack of jobs available, it is hard to know what to do next with my career, life, and love for advertising. However, ever since working at Jenna Communications, I have been inspired in so many ways. It…

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Jack of All Trades

We’ve all been asked the question, “What do you want to be when you grow up?” more times than we can count. For me, it’s always a struggle to come up with a solid, satisfying answer.  The truth is, I’m interested in a lot of different things.  It’s hard for me to pick a career to spend 30 years in when there are other things that I could also be happy in.  I don’t know if anyone else in SCT feels the same- but that’s one of the features I found so great about our field.  We get the chance…

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Temple Dining Gets Ready for Spring Semester

I’ve been working at Temple Dining Services as a marketing assistant for almost two years now, but until recently, I didn’t really have much responsibility. The most high-profile thing that I would do was to design posters for any events going on in the Louis J. Esposito cafeteria. This is not to say that I did not enjoy designing event posters, in fact I found the practice quite helpful and very rewarding. Recently, we hired a new Marketing Director and we have been tackling much more ambitious projects, and I am proud to say I have been right in the thick…

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Showbiz valuable but maybe not my choice for the future

Hey everyone my name is Alex Garcia and I’m in the Art Direction track. I’m currently an intern for philly2night where I do some of their design work and web sites. I’ve been interning there since the beginning of summer. I have to say it’s been a cool experience, I’ve learned a lot and it definitely showed me another branch of marketing/advertising, which would be the entertainment one. The thing is, is this where I want to be in the future? And I’m going to go with no. Why? Well even though we do design work, it’s really not that…

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