The Importance of Keeping Business Relationships

Working at Ubiq has shown me what it’s like to be considered the “client”. What I mean by that is various businesses come to the store and vie for the attention of our buyer, managers, and staff so that they can bring their product in and onto our shelves. Companies such as Sebago and Adidas go to great lengths to keep the buyers and staff pleased . Sebago’s rep and our good friend Cody recently stopped by the store to show us a new 2012  Sebago Collection in the works — a collaboration with Filson Leathers. Websites within our industry haven’t even gotten…

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My first week and I’m already doing the Newsletter?!

I’m Amber Volponi, a senior and an intern at Temple University, College of Health Professions and Social Work in the Communications and Marketing Department. I got my own computer on my own desk, in my own office with my own key. But with that responsibility came jumping right into work very fast. My first week and I’m already working on the newsletter. Not having a clue who anyone in the office is,  I set to the task at hand. I decide that I’m going to start with the template, and work from there first. I can at least just start…

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I have to meet who?!

It’s Amber Volponi, the lonely intern at Temple University, College of Health Professions and Social Work (CHPSW), Communications and Marketing Department. Whoa, that was a mouth full! In the very same first week as having to do a newsletter, I was asked to take pictures at a graduation ceremony. The Interim Dean of CHPSW, Michael Sitler, EdD, ATC, FNATA; and Director of the MS in Health Informatics Program and the Interim Chair of the Health Information Management Department, Cindy Joy Marselis, MBA, MS, RHIA were receiving an award for their excellence educational partnership with a program that helps less-fortunate-students chances…

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My experience beyond the classroom.

I just finished my marketing internship with At Media. Being my first internship, I had no idea what to expect but what I got was an incredible experience I will always keep as my foundation for my career. I learned how a business runs, how to effectively speak to clients, how to contact people to get what you need, how to treat your coworkers, and how to be successful. I admire that they are always trying to improve and build their company. It’s forever growing and I can’t wait to see where it will be in 5, 10, or 15…

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PR to Account Management

I have been interning in the account management department at the Brownstein Group since January.  Up until early June, my desk was located in the PR department.  In June, Brownstein decided to get new furniture in various departments and trade their cubicles for smaller desks.  For one, it made sense to get the new furniture, because it came from one of their clients, IKEA.  The main reason Brownstein removed the cubicles was to create open spaces in the agency.  What used to be closed off areas for each person became big rooms where communication is  easier. Because of this, there…

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Adding Client Value Through Creative Leveraging

Advertising executives have a responsibility to provide the client with creative content that holds great value beyond just the message.  The industry requires the work produced by the agency to be powerful and the common trend has been to leverage aspects of the campaign to increase its overall reach in an economic way. The creation of overarching themes in collaboration with complimenting media content used over a range of media channels can offer clients this value while also increasing the impact of the overall campaign. For example an experiential marketing brand event would achieve a certain amount of impressions based…

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Communication is Key

My internship at the Brownstein Group has taught me many things about the advertising industry.  First hand experience teaches you things a classroom cannot.  Working with real clients with people who are passionate about what they do has assured me I made the right decision in choosing advertising as a major. The one most important things I have learned at Brownstein is how essential communication is not only with clients, but within the agency as well.  Throughout the day, I receive emails from various departments at Brownstein regarding clients, meetings, or even an article someone found about the industry.  Without…

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Importance of interning!

Hey guys! My name is Jasmine and I am currently an assistant intern at Teen Vogue! It has been amazing summer so far so I just wanted to give some tips that have helped me thus far. I know we are constantly hearing “you have to intern” and whoever is telling you this is absolutely correct! Not many of us after graduating will land our perfect job because there are so many of us and so little job positions. The best way to put yourself ahead of the pack is by showing what an asset you would be to a…

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Small agency, big responsibility

What’s the saying? “Finding a job is a full-time job.” Sorry to spit clichés, but it seems the same can be applied to internships. I worked my tail off just to get an internship, an UNPAID internship at that. It’s my future, so obviously a lot of thought went into the process. I began by deciding if I would prefer the rigid structure and program of a large advertising agency, or a loose apprenticeship like those oft found at smaller firms. Turned out the pickings were too slim for me to really be picky. I got a small firm. Which…

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Don’t overthink it

Before I began my internship at the Brownstein Group, I had no idea what to expect.  I talked to people who had internships before, but nothing could prepare me for what I would experience at Brownstein.  As an account management intern, I have been allowed to really be involved in the process of working with clients.  I have written creative briefs, researched clients and competitors, and created powerpoints for different departments. If I knew I would be doing this before I started, I would have been worried about how I would do.  Working with real accounts and advertising professionals alone…

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chl –– THE DAWN OF A NEW ERA

This summer I have been interning at Chestnut Hill LOCAL newspaper and it has been a very interesting experience to say the least. An  endless supply of projects and ideas from my boss, Larry Hochberger, has kept me busy and utterly entertained every day I go into the office.  GOOGLE MAP ADVERTISEMENT:   My first project started out as an idea to clean up some of the google map windows we had on the website, and eventually turned into a brand new webpage on the CHL website. After tinkering with “my places” on the Google Map app, I figured out…

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The Beginning of the End

The start of August marks the end of my internship at SAY Media in New York City.  I have spent the better part of my summer living and working in New York, it will be sad to leave it all behind.  Even though my time is coming to an end that does not mean business is slowing down.  The office is still bustling and there is always something to do. Just last week the office was under construction to add more desk space for the always increasing staff of the company. This was good news for me because I was granted a…

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Let’s Party… Best of Philly 2011

Every year, Philadelphia Magazine unleashes their Best of Philly issue, offering up their take on the best services, styles, and stores that this diverse city has to offer. The award is relatively prestigious. I say “relatively” because there were 253 winners this year. Nonetheless, there is prestige, and two of the clients I work for won Best of Philly awards this year. Most importantly, my boss brought me along to the release party. You know what that means — open bar, free hors d’oeuvres, and a chance to schmooze with the who’s whos of the Greater Philadelphia Region. A little…

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The Best of Philly… in North Philly!

Being a Design Home intern forPhiladelphiamagazine, does not just mean working solely on this project. Yes, it is my main focus and job, but I do get to experience other parts of Philadelphiamagazine that make this internship so wonderful. Last night, I volunteered for one of Philly mag’s biggest events of the year, The Best of Philly party. Each year, in August, the magazine comes up with the best “things” ofPhiladelphia. Some of the categories this year included, Best Costume Bling, Funniest Man on the Radio, and Best Delivery Sushi. All the winners were invited along with lists created by…

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Progression.

Things seemed to plateau during the middle of my time at MayoSeitz Media, but sure enough, things began to get challenging again. And I mean really challenging! Especially for an intern who was used to making prelog spreadsheets and filing invoices! I began to get long-term assignments directly from my internship coordinator! This was the first time I was working right alongside her and she did not slow down one bit for me! She of course showed me how to do things, but never doubted my ability to complete tasks I had just learned and expected me to catch on…

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