The Experiences of Temple Advertising Students
Marie Claire magazine recently launched a thrice-yearly supplement aimed at the working woman called “MarieClaire@Work”. Brands such as Buick and White House Black Market are among several advertisers in the issues, but Marie Claire decided to make this supplement personalized to the every woman in more ways than one: namely, using…
Pinterest has taken up a united front against Thinspiration/Pro-Ana (common terminology for Pro-Anorexia) pin boards on their website. “Thinspiration” blogs, tumblrs, and group sites outside of Pinterest have been around for years. They often consist of women posting images of sometimes buff yet more often severely underweight role models to…
Wow, I really respect this woman. Dana Tanamachi is a designer and custom chalk letterer living in Brooklyn. That’s right, custom chalk letterer. I bet that looks really cool on her resume. She does a variety of work including package design, magazine and catalog work, and so much more. As…
As you may have read in my last post, I had the opportunity to view original Vivian Maier Photos at the AIPAD photography show. I learned about Vivan last year, and her story is one of a kind. Of course, she wasn’t famous when she was alive. Maier died in 2009,…
Since last summer, I have been interning at Philadelphia Gas Works two blocks from Temple’s campus. Towards the beginning, I made posters & conducted surveys for employees dealing with security in the office. While my main focus is in Advertising, I am minoring in IS & T. Therefore, during Fall semester…
I hope you guys haven’t been living under a rock and know what’s been creating a buzz since late last year. Facebook Timeline. I remember back in November/December I saw an option to change my profile to Timeline. I remember I checked it out, I wasn’t to fond of it…
As a Media Planner/Buyer intern I have become very very familiar with the software STRATA. Strata Marketing, Inc. is the leader in software for the media industry. There are many different programs that run on STRATA but for my internship I focus mainly on two programs, VIEW and SBMS Net. …
My name is Lindsay Smith, and I was lucky enough to score an internship with Harmelin Media, a great media buying and planning agency just outside of the city. This experience has taught me so much about working in the real world, dealing with different people, and working to solve…
Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the Valaida S. Walker Food Court in the Student Center—are made…
Xand Griffin here again, and my internship at Neiman is awesome. Now that the semester’s end is near, let me tell you about some of the things I got wrong. This post is going to be a long winded one, but everyone who’s an art director should know these things.The…
My name is Patrick and I am currently a senior in Temple’s Advertising program, with a concentration in Art Direction. Last summer, I worked at Macy’s Merchandising Group in New York City as a Product Development intern for their private label brands. This semester, I was afforded the opportunity to…
This weekend I have the incredible opportunity to attend the AIPAD (The Association of International Art Dealers) Photo show in New York City. The show was held at the Park Ave. Armory and panel discussions were held throughout the day on Saturday. One of the panels I attended was “A…
