The Experiences of Temple Advertising Students
I Stumble(d)Upon a great article the other day titled: 17 Outstanding Sources for Advertising Inspiration. The article was featured on a great design based website called Designm.ag Some of the entries I’m sure you’ve heard of (Ads of the World, Ad Forum) but others are hidden gems (Coloribus has over 2 million ads in it’s database). Looking at past and present advertising is a great way to motivate and inspire yourself. But it’s equally important to hone and perfect your own unique voice and style.
I watched something cool on PBS recently, that I think everyone will find to be very interesting! Check out “Art & Copy: An Independent Lens.” It’s an extremely interesting documentary about Advertising in which you “find out how they [the major faces in advertising] changed the way we see, feel, dream, buy. The story behind the real mad men and women; where they came from and where they’re taking us.” This film will be of especial interest to those of you who are communications majors, AND even those individuals who have nothing to do with advertising, but want to watch…
The first word that came to my mind when I read the first sentence of an article on BiteDaily and saw the first image of this article was the word brilliant. This is not an exaggeration, I truly was just jealous of someone else being able to come up with such a good idea that I wish would have entered my mind at some point with all of this social media floating around in my personal world on a daily basis. “Race around the board picking up smartphones and computers but make sure you don’t get sent to MySpace or…
I had the opportunity this afternoon to attend Jonathan Katz’s lecture at Tyler sponsored by the Department of Art History.* Dr. Jonathan Katz, co-curator of “Hide/Seek” and Chair, Visual Studies Doctoral Program, SUNY, Buffalo gave a lecture entitled “Eleven Seconds out of 113 Years: An(ant)tomy of a Conflict.” The talk, which was followed by a question-and-answer session, addressed the stakes of our repeated cultural skirmishes over the depiction of same sex desire and why Katz now understands this latest flare up as an unprecedented, and definitive, victory. The ‘flare up’ surrounded the Hide/Seek exhibition in which an 11 second portion…
After two weeks of working at the National Museum of American Jewish History, I think I am really going to enjoy my experience and learn a lot. I was originally nervous about starting my placement, but my boss and his assistant, actually everyone at the museum seem really nice. My boss is great. He takes the time to explain everything and the reason why we have to do it, which is very helpful for someone who has no experience in the field. I am also included in meetings, asked if I have any questions and asked to actively participate in discussions. So far everything has been…
Every 3rd Thursday, come network with the Young Professionals of the Philly Ad Club. This Thursday, the event will be at the Mexican Post location at 1601 Cherry Street from 6-9 pm. Cost is FREE. Please RSVP here.
Neatorama wrote an article about the story and process behind the making of some of the most renowned logos we see today. From Heinz to Aunt Jemima, they have ten different stories on ten different trademarks that are nationally known. Click here to read the full article. Below are some process snippets if you aren’t much of a reader.
Through my supermarket travels, I’ve taken notice of an interesting trend that’s happening in the breakfast cereal aisle. Retro rebranding appears to be the newest strategy breakfast cereal manufacturers are employing to attract consumers. Other attempts–such as low sugar alternatives and high in fiber varieties–haven’t helped stimulate growth in the marketplace. Over the last few years, sales have decreased significantly. The once prime demographic of consumers–young children–have been introduced to healthier alternatives, such as fruits and yogurts. By reverting to a nostalgic box design, cereal manufacturers hope they will strike a chord with adults who have fond memories of breakfast time with Cap’n Crunch. In effect, leading this target…
The East West Club is having a “Dine like a Boss” etiquette dinner. Come in professional attire and learn how to present yourself professionally. Get the opportunity to network and most importantly try out new and delicious Asian food. Only a real boss would come experience this fine dining. Etiquette Dinner Where: Diamond Club, Lower Level Mitten Hall Date: Wednesday, February 16 2011 Time: 5-8pm Tickets: $15 for a 3-course meal
As an advertising student on the copywriting track, there is no question about it– I am on the computer ALL THE TIME. Whether I am accessing e-mail through my blackberry, or using Photo Shop on my Macbook Pro, there is almost always an electronic device in front of my face (I shudder to think what this is doing to my eyes/brain). Despite all this screen time, I still can’t fathom a need for the iPad! A smart phone (especially an iPhone) can be used to view PDF’s, send and receive e-mails, go onto virtually all websites, and manage scheduling. A…
After 4 months of work, Arcano Type has finally been released. Totally designed by hand, letter by letter, using Chinese ink on Japanese calligraphy paper. Pretty neat and clean, but super deco-style. I’m not quite sure it’s use yet beyond deco, which hardly has a use as it is besides decoration of all sorts. It’s a beautiful typeface searching for a place in the world. You can purchase the typeface in font styles like .otf or .ttf, or you can pick up a vector .eps file here. Designed by Giuseppe Salerno. Enjoy the photos!
I started Weston Fitness about 2 weeks ago and everything is going well thus far. My name is Brianna and I am currently an Advertising student with a focus in Art Direction. I will be graduating in May and this is my third internship in the fields of production and advertising. My current projects at Weston Fitness include setting up a new advertisement to promote their gym and try to get people to come join. The ad is for March and is still in the works. Along with that, we are hosting a health fair this upcoming Monday. We will…
