I’ve been interning at the Gabriel Institute and I can say that I have really learned a lot. The Gabriel Institute is a B-to-B company, although they are moving towards working with consumers, and I’m sure it is a little different from companies that work directly with consumers. TGI is a company focused on team building. They work with business to restructure or reorganize their teams to improver their productivity and efficiency. TGI is also small company, only four full time employees at the headquarters. So interning at a relatively small B-to-B company is an interesting experience. Since the company…

One of the first lessons I can remember learning in Professor Olson’s Intro to Advertising class is that when developing an ad campaign, one must always take into consideration who the audience is. The famous example that paired with this lesson was the “Chevy Nova” campaign which didn’t quite translate positively in Spanish – “Chevy Nova” = “Chevy doesn’t go.” Interestingly enough, a similar scenario surfaced while working at my internship this week. One of our biggest clients at MOD Worldwide is the fabulous Boyd’s Department Store, located right at 1818 Chestnut Street, which is famous for its regal blue…

I’ve been interning at Two 1 Five Design Group for couple of weeks now. I think it’s different from other internships because not only do you learn your responsibility but the responsibility of the whole process from start to finish. It’s basically a learning experience to teach you how to start your own business and run your own company. I’ve been learning lot of different ways to catch the eye and play with how the eye reads using contrast and other principles. The company handles more internet and paper ads rather than television. I see that there are lot of…

This is my second semester interning at LevLane. I work with the media department to buy, plan, and track media for our clients KFC, Taco Bell, Kennedy Health and others. For the last couple of months I have been working on Overnights, creating media proposals, and invoicing. I recently did my first completed media plan and buy myself. It felt awesome! I completed the proposal to the client, he approved the plan, and I made the buy. It is really satisfying knowing that what I am doing on a day to day basis is something that I could see in…

The Parkinson Council has an upcoming event that many might be interested in. As you all know by now, I am interning with the Parkinson Council, helping them advertise for these upcoming events. The first major event is on April 16th 2011, the 10th annual Walk for Parkinson’s in Philadelphia. Registration for the event can be done online at www.theparkinsoncouncil.org  under the Stamp Out Parkinson subpage. The walk will begin rain or shine at Lloyd Hall on Kelly Drive at 9 am. For more information about this event you can contact the Parkinson Council’s  at 610- 668- 4292. Save To Date: Monday, June 27th Parkinson Council’s Golf Classic Below I have posted…