The Experiences of Temple Advertising Students
One of the coolest things about going to Temple is all of the opportunities we get to watch free early screenings of movies. The Adjustment Bureau was more of a love story as opposed to an action packed film but it was interesting nonetheless. It will make you question minor…
The soda and beer industry are using a variety of new methods to promote their low-cal variations of beverages. Two “cans” that stand out especially are Michelob Ultra, and the newest 10-calorie Dr Pepper TEN. Michelob, known as one of the lowest calorie beers on the market, now has cans…
I’ve been interning at Two 1 Five Design Group for couple of weeks now. I think it’s different from other internships because not only do you learn your responsibility but the responsibility of the whole process from start to finish. It’s basically a learning experience to teach you how to…
This is my second semester interning at LevLane. I work with the media department to buy, plan, and track media for our clients KFC, Taco Bell, Kennedy Health and others. For the last couple of months I have been working on Overnights, creating media proposals, and invoicing. I recently did…
The Parkinson Council has an upcoming event that many might be interested in. As you all know by now, I am interning with the Parkinson Council, helping them advertise for these upcoming events. The first major event is on April 16th 2011, the 10th annual Walk for Parkinson’s in Philadelphia. Registration for the event can be…
It was only a matter of time before I encountered my first deadline experience in the “real” world of advertising. The word “deadline” originated in 1855, and referred to “a boundary around a military prison beyond which a prisoner could not venture without risk of being shot by the guards.”…
The agency Moving Brands, created this new identity for “All About Tea” based in Portsmouth, UK. Their execution makes sense based on the brief: “Moving Brands were tasked with creating a new identity that would stand out in a “sea of sameness.” The identity needed to work effectively across their…
Information design, AKA infographs, are getting increasingly popular every day, week, month, year. Personally I find them tough to do, basically because it is really easy to make them look cheesy. In this primarily image heavy post I am featuring the work of Christoph Almasy. His information design is unparalleled…
It’s a good idea to have some sort of online presence outside of Facebook. A blog is an excellent way to showcase your unique tastes and talents. Every blog has (or should have) an About Me page. This allows users to get a quick insight into you and your background.…
Have you heard about the .gay initiative? Scott Seitz, the CEO of dotGay, is planning to ask the Internet Corporation for Assigned Names and Numbers (ICANN) to approve .gay as ICANN’s application period begins. Facebook recently began offering the following options for ‘relationship status’: civil union and domestic partnership. This…
Okay, so Activia has a new campaign that just launched, developed by Young & Rubicam. They are an agency based out of Prague, Czech Republic. I’m sure that they were going for a concept that they wanted to really spark an interest among society towards this apparent problem, I think…
Join PANMA (Philadelphia Area New Media Association) for the first event of 2011, as Scott McNulty, author, blogger and overall fun guy introduces us to creating a blog that people want to read.
