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Phil Matarese

Copywriting senior at Temple.

Branded Entertainment Campaigns

Actor David Keochner (Anchorman, Waiting) is having a free-form interview with Sarah Silverman. It’s hilarious, awkward, but most importantly it’s taking place in a Denny’s booth over breakfast. The series is called Always Open (watch here) and it’s the newest…

Webby Awards 2011

The Webbys is an award show celebrating excellence on the Internet. And since the medium is virutally endless, they’ve broken it down into several categories: Websites, Online film & video, Interactive Advertising, and Mobile / Apps. From their, each section…

Pixar’s Slightly Creepy Viral Campaign

Pixar recently uploaded this video to their YouTube channel in promotion of Cars 2. This is their second viral video, after last years (much better) Lots-o’-Huggin Bear spot for Toy Story 3. What do you think? Is this too… weird…

Skittles ‘Touch’ Online Ads

If I had a dream account to work on, I think I’d have to go with Skittles. Of course, I’m basing this solely off of the completely insane and original advertising they have already (I don’t even particularly like candy).…

60 Things in 60 Seconds

This hilarious commercial has been making quite a splash on the Internet this week. It’s full title is “60 Things in 60 Seconds Your Husband Could Do Instead of Watching TV.” It’s a flawless combination of excellent writing and precise…

The Greatest Movie Ever Sold

I should clarify that the full title is: “POM Wonderful Presents: The Greatest Movie Ever Sold.” Delightfully meta, right? Master of documentaries Morgan Spurlock is back and this time he’s taking aim at the marketing / advertising industries at…

‘Hardcore’ History Ads by The Smithsonian

The bottom reads: “Historically Hardcore.” What a great angle- especially coming from an institution as regarded as the Smithsonian! Check out two other examples on the most excellent Behance Network. Update: I wrongly appropriated these ads to the Smithsonian, when…

The Google Job Experiment

  This guy Alec Brownstein is a creative genius. Check out his website HERE for some of his work. I suggest checking out the hilariously twisted spot he made for Ovaltine. It’s ingenuity like this that’ll really put you ahead…

Fonts for Copywriters

Hello all! One of my favorite ways to get started writing, is to pick out an interesting font. Most of the time, ads won’t use standard fonts like Times New Roman or Comic Sans. You know what- let’s just go…

Cliches- A good thing?

Seth Godin is a marketing heavyweight (a quick trip to his Wiki will attest to that). I came across a blog post by him recently, and knew I had to share it here. He writes a very insightful post on…

Writing Your “About Me” Page

It’s a good idea to have some sort of online presence outside of Facebook.  A blog is an excellent way to showcase your unique tastes and talents. Every blog has (or should have) an About Me page. This allows users…

Utilizing Ad Databases

I Stumble(d)Upon a great article the other day titled: 17 Outstanding Sources for Advertising Inspiration. The article was featured on a great design based website called Designm.ag Some of the entries I’m sure you’ve heard of (Ads of the World,…

Vintage ABC Logos Are Delightfully Retro

Design isn’t really my game, but this was too good to pass up. Gawker recently posted a compilation video of a bunch of possible ABC logos that were made in the the late 60’s to early 70’s. I actually think…