Pixar’s Slightly Creepy Viral Campaign

Pixar recently uploaded this video to their YouTube channel in promotion of Cars 2. This is their second viral video, after last years (much better) Lots-o’-Huggin Bear spot for Toy Story 3.

What do you think? Is this too… weird for a kid’s movie? I believe Cars 2 is spy-oriented, so that would explain some of the gadgets and other hidden things. Check out the comments below the video for some explanations.


Hat tip to AdFreak


  1. I didn’t call the number at the end…I’ll let someone else do that and let us know what happens (I hear that it’s funny) but I did pause it during the static and got to check out the secret footage…https://www.youtube.com/watch?v=OAlwJ438Nkk
    Hmmm, unsure what to think of this “campaign”. Where did you find it posted originally? Did they launch it somewhere where parents would find it with their children?

  2. Hmm…

    Well I found it off of AdFreak (linked above). I’m not sure if they gave it an actual ‘launch’- but just kind of created it and let the Internet do the rest.

    I just think this is such a strange choice for Pixar to do, especially for their most child-focused franchise.

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