Pixar’s Slightly Creepy Viral Campaign
Pixar recently uploaded this video to their YouTube channel in promotion of Cars 2. This is their second viral video, after last years (much better) Lots-o’-Huggin Bear spot for Toy Story 3.
What do you think? Is this too… weird for a kid’s movie? I believe Cars 2 is spy-oriented, so that would explain some of the gadgets and other hidden things. Check out the comments below the video for some explanations.
Hat tip to AdFreak
I didn’t call the number at the end…I’ll let someone else do that and let us know what happens (I hear that it’s funny) but I did pause it during the static and got to check out the secret footage…https://www.youtube.com/watch?v=OAlwJ438Nkk
Hmmm, unsure what to think of this “campaign”. Where did you find it posted originally? Did they launch it somewhere where parents would find it with their children?
Well I found it off of AdFreak (linked above). I’m not sure if they gave it an actual ‘launch’- but just kind of created it and let the Internet do the rest.
I just think this is such a strange choice for Pixar to do, especially for their most child-focused franchise.