The Experiences of Temple Advertising Students
Since I’ve been at Harmelin Media, I’ve been able to work on different phases of a media plan Today I was able to measure how successful a media buy was for a specific client. I really enjoyed working on this, maybe because I thought the client was an interesting one,…
I have been interning at Cities2night for about a little over a month and we just successfully completed our big promotional event for Halloween. The event was a scavenger hunt and it took place at 8 different bars on South St with a grand prize of a gift certificate for $250 . It seems…
Know everything. If you don’t know it, go learn it. I feel like it is a common misconception that once you leave university, you don’t need to learn enough. People think they are prepared for the workforce and jump into a job. Advertising is the exact opposite. Of course you’ve…
Because social media is becoming such a widespread medium for advertising, I have been doing quite the bit of research on how to reach clients and consumers via social networking. The main client I have been doing this for is Beneficial Bank, one of LevLane’s biggest clients. Although I don’t…
After interning for a handful of companies, it was important for me to actually choose an internship in my senior year that I would enjoy. I had previously interned for a major production company, a small agency, and some other businesses, and although I learned a great deal from each…
There are many different ways to break into the business of advertising. Know someone, that knows someone, that knows someone important Have a kick-ass portfolio and/or resume that would have any recruiter salivating to have you Stalk a recruiter Get internships Go to more networking events than there are days…
The most common question people have when starting a career in any field is, “When do I get an internship?” Some people will tell you to wait until your junior year. I say, “Why wait?” If you have an idea of what career path you want to take, start finding…
We all used Myspace. It was our first foray into the world of social media… “EXCUSE US! Don’t forget about Friendster! WE ushered the way for Myspace….” Oops, sorry Friendster. 2003 feels sooo long ago. Please don’t be mad. So as I was saying, Myspace, even though it wasn’t the…
I was up earlier than usual a couple of days ago (4AM) and I saw what I knew right away would be a cool commercial. In my sleep daze I got a bit excited to see what the brand was and it turned out to be Korea Air. Lightbulb! I…
Yesterday we had speaker come in for Creative Thinking (an ad course). Mr. Ken Cills of Machinery Philly gave a presentation on “how to be creative” and what has worked for him. I wasn’t able to find a site for his agency, but he showed us some of his work…
Advertising isn’t just about communicating and selling as most people think. However when psychology comes into play communicating an idea and selling a product becomes easy. Being able to stick in a consumer’s mind maybe even memory is every brand’s dream. Using only colors and dots, can you decipher the…
GUEST BLOGGER: Keith Flanagan—keith.flanagan@temple.edu My shared cubicle at Comcast-Spectacor is conveniently located next to the 76ers sales department. I say convenient only because the endless ringing of telephones and sales pitches combined with a steady stream of coffee tends to keep the average college intern with their eyes wide open.…
