My Weston Fitness Experience

Starting off at Weston Fitness I was extremely nervous because I knew I wasn’t walking into an Ad agency or anything obviously advertising related, so I was unsure of exactly what they expected of me.  Right off the bat the employees were super friendly and everyone introduced themselves.  It was…

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From Conception to Production.

One of my responsibilities in my internship with the English Department was to organize the alumni newsletter. This is the primary contact between alumni and the Department. It highlights several professors and honors students for academic achievements. My role in this newsletter this semester was to make sure the printing…

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The "O" List

When one of your clients is about to be featured on Oprah’s “Favorite Things” list, it’s big. This is especially so for a small agency like MOD Worldwide that deals largely with local clients.  One of MOD’s recently acquired clients had come to the company looking for a complete brand re-haul:…

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Fashion Editorial

The idea of teamwork at a fashion magazine is learned during the first shoot as an intern that you work on. A fashion editorial feature begins with the inspiration and ideas of the fashion director. Following up with the research of great “looks”, appropriate photographer, the scouting of gorgeous models,…

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Internship nearing the end.

So since the semester is almost over, my internship director has given  me the opportunity to come up with my own seasonal event for the company. Cities2night provides over ten different events over the year, from a huge New Years Party to a bowling tournament. The main objective of the…

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Favorite Project

My favorite project during the entire internship was for a section of the store called ‘Diener’.  This part of the store is where home goods are sold, bath towels, plates, etc.  The concept was a kind of 1950’s diner feel.  Some of the things we made were paper cups cut…

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Week 3

I couldn’t be luckier to be an intern at LevLane. The experience I’ve gained in the past three week overshadows months I may have spent elsewhere. I’ve been fortunate enough to meet and learn from some seasoned veterans in the business. Jerry Selber is the senior copywriter and his suggestions…

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What a Wicked Web Agencies Weave

While studying advertising at Temple, have have begun to realize how many directions it could take me in my career. I could become a media analyst, creative graphic designer, an account executive… and the list goes on.In my experience there are about 8 major departments in a small advertising agency.…

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