Horrible Bosses 2 with my NOT Horrible Boss

I am Hannah Clough, a senior in the copywriting track working as a publicity and promotions intern with Allied Integrated Marketing. I primarily worked on the Warner Brothers account. The project I spent the most time on was Horrible Bosses 2. It was “my baby.” For the previous film, Annabelle, I planned a few events, but my involvement wasn’t nearly as extensive as it was in Horrible Bosses 2. We planned several events where reps from our company “street teamed” (aka handed out mini posters to spread the word). In addition to those more generic events, we had a few…

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The Last Blog Post. (Don’t Cry).

Richie Rich and the “theater” (say it like Kristen Wiig would on Saturday Night Live) might be vastly different, but the idea of fundraising and development have a lot in common with Macaulay Culkin’s best role (minus Home Alone or being Mila Kunis’ boyfriend). You have to not spend money, but HAVE money to make even MORE money. In the Wilma’s case, they’re non-profit, so making more money helps to create productions and advance its mission. And creating personal relationships with its donors and funders, then following up with those relationships, are the keys to sustaining people’s support. For the past couple weeks, we…

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Never a Dull Moment in Q4 at Evoke

Q4 refers to the last quarter of the year, being September October November and December. These months are the busiest because there is a ton of work and budget to be spent before the fiscal year ends. Ironically, these were the 4 months I was chosen to intern at Evoke so I was able to experience the whirlwind. With only 9 days left of my internship, I had planned to finish out while working with the project management team – but in the midst of the craziness with deadlines and people working until all hours of the night, some things don’t…

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Flashback Friday at CBS

When I was about ten years old, I was in love with Aaron Carter. I had his posters, all of his CD’s, knew all of his songs by heart, and even had dreams of marrying him one day! So when he came to CBS as a guest on Talk Philly one Friday afternoon, I needed to meet him. My ten-year-old self was very anxious and excited but when my twenty-year-old self met him, she wasn’t so star struck. We chatted and took a few photos and he was a very nice guy. All I kept thinking was that about a…

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Sad to leave Famehouse…

Having worked here for a few months, I must say I will be sad to leave. It has been a wonderful experience at Famehouse. I have learned a ton of new things about graphic design, and though I am nowhere near the skill level of other graphic designers, I definitely know more going out than I did coming in. I have been able to work on projects ranging from photo edits to a mini mural painting to initial design of social media banners for clients. It has been rewarding to see some of the things I produce, on the Facebook…

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Enjoying Marketing Events for GEICO

I am currently interning at the Local GEICO office in Wynnewood. Being an intern, I am given the opportunity to attend events of all kinds including ones for non-profit organizations, new/small businesses, sports games, and even concerts. I even just went to a Phillies game where I would have gotten great picture with some of the players if only my phone wasn’t stuck in “selfie mode.” My favorite events to attend are the Alex’s Lemonade Stand non-profit organization ones. I have gone to many of them and it’s always a ton of fun not only to help a great cause…

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Show Them What You Can Do

This Fall I have learned so much and gained so much experience from interning at the Chestnut Hill Business Association. Interning at CHBA was not a typical advertising internship, but I learned more about marketing an entire town of businesses and the challenges that come with that. Chestnut Hill is a charming town right outside of Philadelphia and the Business Association holds events continuously to draw customers to their strong retail strip of charming shops. My job over the past couple of months has basically been coordinating our marketing for the various events that we hold. An event that I…

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Not an Advertising Internship at Famehouse

The end of summer was a struggle before the beginning of my final fall semester at Temple University. I began applying for internships a little late in the game and felt pressure from all angles to make a decision on where to work. I saw a post that Famehouse was looking for a graphic design intern, and being an advertising student I assumed I would not necessarily get the position because there are plenty of other people with more qualifications. I decided to apply nonetheless. My first interview was on the phone with the Creative Services Manager. He asked me…

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The Other Side of Advertising: The Brand

Way back in 2010 when I first started abandoning hopes of becoming an astronaut and started looking for a more tangible career I stumbled upon a documentary called Art&Copy. The film is a must-see (and probably part of the curriculum) for any advertising student, and made me consider —and choose— advertising as my major. However the film lacks to mention the larger world behind advertising: that of brand-focused initiatives that help make so many companies successful. Interning at Tag Strategies has been an amazing experience in the world of branding. Although Tag functions as a full service ad agency, its main focus…

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Annabelle, Kill the Messenger, and Events, Oh my!

So, this semester I am a publicity and promotions intern for Allied Integrated Marketing. They have over 20 offices in the US and Canada. They primarily work in the entertainment industry, specifically for film studios. Before I started there, the intern coordinator contacted me and told me I would be working on the Warner Brothers and Focus Features accounts with Jesse, the director of the office. Since Jesse is the director, he is super busy, but that’s good for me because it means that I am never bored. Jesse likes to joke that he “has time for everything except the actual…

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Shy Won’t Fly at Skai Blue Media

I’ve been shy my entire life. I tend to avoid situations where I have to talk to people I don’t know. Being anything but quiet and reserved is a struggle. This also affected my desire to show things I create to the world. My discomfort with talking to people manifested in a fear of not just me, but also my art, from being seen. In this industry, I’ve quickly learned that will not be and option. Shyness is not coddled in advertising. Landing an internship at Skai Blue Media was a dream come true. There is no bigger self esteem…

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Intern Learning Lunches at Tag Strategies

I think one of my favorite concepts in the world is free food; you have to eat to live, right? Well as an Account Services intern at Tag Strategies this semester, every Wednesday for the past 2-3 weeks I’ve been getting just that, but with an added bonus…I get to learn while I eat! This is what Tag Strategies calls an Intern Learning lunch. Participants include myself, the creative intern, as well as an employee in a particular capability in the agency. So far, I’ve gotten the opportunity to hear from, and ask questions to employees in Business Operations, Creative,…

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Taking Chances at LevLane

This fall I had the opportunity to have my first internship at LevLane Advertising. Although I am a copywriter, I took an internship in the traffic department. At first, I was skeptical because I did not know much about the department or how it operated and I thought that maybe I was not qualified. But so far, it has turned out to be a great decision. I have learned so much more about agency life and have gained a ton of real world experience. Traffic was something I never thought I would be interested in before, but after the past…

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Casual Agency Environments

When I used to picture working at a “real job” I didn’t imagine people would be dressed as casually as in the classroom.  But at the two PR/marketing agencies I’ve now interned for, that has mostly been the case.  It’s interesting that a casual environment has become the norm in a lot of agency-type places, particularly when you look at pictures from agencies just a few decades ago where the offices and dress code were noticeably more conservative. I think that a casual environment tends to fit the type of work that an agency does.  A very hierarchical setup doesn’t encourage openness…

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Small Fish, Big Pond at LevLane

As an intern at LevLane, one of the coolest and most rewarding experiences I have had thus far is being able to work on a brand new client. Agencies are constantly looking for new business, and we just so happened to land a cardiology group after several months of negotiating as soon as I came back to LevLane for my second semester. I really got to kick start this project. I took the information that I was given about the company and then researched regional and national competitors. Some of the things I looked for were taglines/positioning, how the companies…

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