I have been an intern at WMGK since February and I am enjoying the experience that I am having here.  Despite the bad weather that we have had in the beginning of my internship, I have been able to learn a lot about radio and the advertising that allows radio stations to be successful. I have spent a lot of my time researching for the sales team or writing/assisting on follow up reports. Client satisfaction is one of the most important aspects when it comes to radio advertising because you want repeat business. I initially started my internship under Chris…

Interning at Skai Blue Media has been an experience for me that I will appreciate for years to come. I am currently a graphic design intern at Skai Blue Media, located at 13th and Sansom in Center City. I am not directly under a senior graphic designer, or art director, simply because it is a multimedia communications firm that specializes in fashion and pr. There really is not a demanding need for the small firm to hire someone full time for that purpose. However, it is convenient for them to have someone to create content when a client needs a…

I was fortunate enough to be offered a research and strategy internship from Finch Brands, a boutique branding company located in the heart of old city. Finch Brands has a team of incredibly talented and exceedingly helpful individuals. Going into this internship, what I really hoped to take away from it were two things: a clearer understanding of what steps really go into rebranding a client and how exactly to be a brand strategist. I am confident that I could walk away today with a completely clear understanding of how exactly a branding company works, what really goes into rebranding…

The past few months have gone so fast, I can’t believe I had to say good-bye to everyone at the Flyers this past Monday. This experience has been amazing, not only did I get to see what goes one behind each and every game (it’s more then you could imagine) I also got to attend each game. I have grown up being a Flyers fan so when I saw how much work went in behind the scenes I truly was surprised. I also got super excited every time I got to see any of the players, call me a little…

My time interning at WXPN has been a mix. I’ve been learning lots on web design and web advertising, all the while swamped in new music discovery. As a big music fan, that’s fine with me, so I’ve determined XPN is an awesome place to work. Its a pretty social office, and there’s great new music I discover everyday just by being around music people and working on the site, seeing new musical content going through the station. It’s not all chats and listening to music, though. I came on as a web team intern with the intent of assisting…

My name is Alex Richardson and I am currently a Senior Advertising Major in the Copywriting Track. As I am near my graduation and the end of my current internship, I have reflected on the three internships I have experienced in my college career. For the past three months I have been interning with KYW News Radio 1060 as an Ad Sales Intern/Copywriter and it truly has been an overall great learning experience. This was my third internship, and it wasn’t like any of my other internships (in a good way). The main difference with the internship with KYW was…

There is a “new” trend hitting the advertising world called native advertising. I put new in quotes because there is absolutely nothing new about it. A native advertisement is simply a text-based ad that supplies the advertiser with the ability to place relevant stories about their business or organization into publications of their choice. In my opinion it appears to be nothing new, but rather a resurgence of the widely debated advertorial idea. I am not complaining about the change in language though. Advertorial became a buzz word that created a polar debate with people fighting passionately on both sides. Editorial purists…

I have interned at the World Affair’s Council for about two months now and I have really enjoyed working there. I have learned a lot about myself and how crucial my internship is to WAC. Just recently we had an event at the Jefferson University in which many people attended including a congressman. As soon as I arrived at the event there was a schedule of events specifically for me. My help during the event made the overall event go as smoothly as possible even though my tasks may not have been major. I have also learned that it is…

For my first blog post, I decided not to write the usual “How I got this sweet internship” and “I’m having fun and I learned a lot” entry. Of course, if you are having fun and learning a lot from your gig, I applaud you, because I am too. But for this, I wanted a bigger theme to write about. I wanted to share something – something hopefully with value to help you out there in the cold, cruel world. This, I believe is an important ability that will not only help you in advertising but anything else you do…

I have been an intern at PHL since January and I have enjoyed my time there. Though I had a slow start due to the weather, I have been involved with a vast amount of research, have learn how certain people do make-goods, watch a newscaster host an event, and meet great and kind people who are so willing to help. I am a Sales intern under Jeff Finken and there is more than enough to do but you do have to find it.  When he is busy or I have finished my work I go and ask the other…

Okay, so I know the title may sound misleading and you may think I am a news reporter but I actually have a better position and that’s being a sales intern at CBS 3! After applying to thousands of positions relating to sales and marketing at various companies, I was luckily chosen by CBS 3 to be a part of their team as an intern for the Spring semester. Being an intern at a television station has given me a deeper look into what goes on behind the scenes of a station and discovering the many departments that maintain the…

I am about two months in to my internship at 4wholeness.com, a website for women with breast cancer who are looking for different treatment options as well as support. It’s kind of an off the beat and path internship. My major is Advertising and I am in the creative track. At first, I thought this internship wouldn’t teach me very much. But it has really helped me develop my web and social media skills. In many of my classes we work mostly on print options or just do mock ups of online advertising. But in my internship I am able…