Work with Stream!

I am currently an account management intern at Stream Companies. Going there three times a week is something I actually like to do. The atmosphere there is very laid back, fun and serious at the same time. The experience thus far is teaching me how to complete tasks by deadlines, communicate with people in the office setting, and all around act more professional and learn things that account managers take care of. I am on the account management track in advertising, so I have always been interested in that field. I have noticed that my job at this internship and…

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Red Tettemer and O’Connell + Partners

I’ve been working at Red for a little more than two months now.  There are many perks of the agency and one of them is the view from the top floor of the Widner Building in Philly.  The environment of the office is also inspiring and the occasional dog or cat strolling around is always a plus. My role as an intern is to help out the broadcast department with editing and preparing media to be used in a video.  I regularly edited videos for a social media platform that Under Armour. This social media platform is a community that…

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Waaaaake Up Philadelphia!

Hey everyone! My name is Lindsay Webber and I am a senior here at Temple studying advertising. Over the past few months I have been interning with two of Philly’s top radio stations, Wired 96.5 and 92.5 XTU. So far, I have had an overall positive experience with the two companies. Before this internship I never really thought of pursuing a career in either the music or radio industry, but over the course of these past few months I have grown to truly enjoy this career environment. I have worked closely with both the promotional side of the radio station…

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Discovering What M Really Means

This semester I find myself interning at M, a small branding, advertising and design agency in Old City. Founded just over a decade ago by four guys (two business side, two creative), M is still thriving in Philadelphia. Staffed at under 30 people, M is broken into the typical account, creative and production departments. There is also a separate M Health branch. It’s a small group of hard working, fun loving individuals, many of whom are less than a decade older than us college kids. Having the chance to actually snag a copywriting internship is a rarity in and of…

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Riding with Red Tettemer O’Connell + Partners

Hey there! My name it Mitchell Katz. I’m a third-year advertising major and general business studies minor at Temple. During the Fall 2013 semester, I will be interning in the Account Management Department of Red Tettemer O’Connell + Partners, a large advertising agency in Center City, Philadelphia. It is a privilege to intern with such a prestigious agency. Recently, RTOP was awarded the 2013 Small Agency of the Year by AdAge and Top Agency in Pennsylvania by AdWeek, two major advertising publications. Their clients include Under Armour, Planet Fitness, Century 21, and Dial for Men among other big-named brands. Working…

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Woah, I’m halfway there.

Since I am almost halfway through my internship at Philadelphia magazine, I thought that this would be an ideal time to write a blog post about my time there! I cannot believe I have already been working there for a month and a half. I picture myself on my first day. I had no idea where the back issue room was, how to create a recap, or what in the world a counter card was. Now, I am able to navigate my tasks like a pro 🙂 I am learning so much about how a sales department functions in the…

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My #1 Lesson So Far

Hi everyone, I’m Jacquelyn and I am interning this fall at a company called Advanced Sports International, an international bike distributor.  I am working in their marketing department, helping develop an advertising schedule and plan for 2014.  Our goal is to make ASI’s 5 brands and most important 2014 bikes known to the biking community.  In my first few weeks at ASI, I have done a variety of jobs.  I have done your typical intern jobs ranging from lunch pick-up to organizing expense reports, but I have also done a ton of ad related work.  This work includes jobs like going…

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The Start to my Career in Advertising

My name is Laura and I’m interning at Barilotti Wealth Strategies. My supervisor Christy is a Certified Financial Planner which pretty much means what it sounds like; she advises her clients on anything that may affect them financially. For the most part I’ve had a very positive experience. My title is Marketing Coordinator and my tasks include everything from managing social media sites to organizing all networking events. My favorite tasks are the ones that require me to use my design skills. Since my major is advertising (creative track) I especially love getting practice using the programs I’m taught such…

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Intern 101 Chapter I

It feels like just yesterday I started my internship @Harmelin Media. I heard a lot of positive things about this place such as it is a good start for interning, people are in there are nice, etc. Frankly speaking, I was so thrilled to start my internship at  this place, I even have these lists about things that I would do for this internship: I always try to come 15 minutes before my clock starts, always try to be proactive with the team, and try my best to learn as much as possible. As the time goes by, I do…

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Promoting Hollywood with Allied-THA

Hello! My name is Stephanie DeLorenzo and I am currently interning at Allied-THA in Center City. So far, it has been one of the most fun and valuable experiences of my life. Allied-THA is a marketing agency that promotes films from major motion picture studios. There are many office across the country, but I am working at the office that specializes in promotions in the Philadelphia area. I am working as a publicity and promotions intern for the Paramount Pictures accounts (but I still get to dabble with a bunch of other studios when help is needed). The publicists I…

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“Buy.ology” by Martin Linstrom

Throughout this book, the author, Martin Lindstrom, attempts to prove to his readers that through neurological testing, advertisers can discover what consumers really want, because sometimes their words aren’t the complete truth.  Each chapter offers a different example of a test done often times through fMRI testing that show which parts of the brain consumers are using when making purchase decisions and simply viewing advertising.  The first of these tests was done on smokers, and whether or not they really understand what advertisements for cigarettes are attempting to tell them.  There were three chapters that really stuck out from the…

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Five Tips to Land Your First Internship

For the last three months I have served as a Media Intern at LevLane, one of Philadelphia’s most prominent and respected advertising agencies (I would flat-out tell you that they are the coolest one, but that would be biased.) It’s my first internship, and I could not be more thankful to have the opportunity. The experience has kind of been like riding a motorcycle with training wheels: a full-speed tour of a world that I’m very excited to join. A year ago, I was desperately wondering how I could break into the industry with the ever-important First Internship. Do you…

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Contagious

Jonah Berger’s book Contagious explores why certain things catch on and become popular. He starts by dismissing the belief that many, including myself, thought to be true; that a small number of “influencers” cause idea or products to catch on. He opens this discussion by stating that all people hold the same importance in word of mouth, which he considers to be the strongest form of communication of products and ideas. How interesting an idea or product is does not always translate into sharing and word of mouth. Throughout the book he outlines 6 aspects that he calls STEPPS, which…

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Consumer.ology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping

Throughout Consumer.ology, Philip Graves discusses market research. He explains what exactly it is and what needs to change within it in order to gather reliable information. While I went into this book with the idea that market research (i.e. collecting consumer opinions through in-depth interviews, focus groups, customer satisfaction questionnaires, online surveys, etc) was incredibly imperative in the advertising world, I came out of it realizing that these methods are not helping companies gather reliable data, and as a result, many products are failing. As stated by Graves, “at the very moment that any consumer research works on the presumption…

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Why We Buy: The Science of Shopping

Why We Buy   When you step into a store or shopping environment, have you ever wondered why signs are placed where they are or why there is two feet of walking in between isles? Paco Underhill, the author of Why We Buy: The Science of Shopping, created a company in which he and his colleagues credited themselves on mastering the science of shopping.  Big name corporations would hire him and his company to execute research in their establishments, whether it is a department store or a family restaurant, and determine how they can be more efficient in their selling…

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