google

Here’s to the Mom’s. Love, Google

Google does it again in their latest commercial featuring, mom. Google, along with Whirled, has created a moving Mother’s Day film that is bound to get you a bit misty-eyed. With their successful story-telling method, Google strikes out again with their mother’s day film that features YouTube clips and tell the story of how moms impact our lives.

Happy Earth Day, Google!

Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with spring going slowly into summer, fall, and winter.

Read more on Happy Earth Day, Google!…

The Value of Mobile

As technology becomes more and more necessary in our lives, we have recently turned our focus from print to online advertising. Mobile ads have been significant parts of ad campaigns for many advertisers. As advertisers, we are inclined to desire a way of measuring the effect these mobile ads have on consumers. Today, Google announced its idea of how exactly to measure the effect of these mobile ads in order to show marketers the true value of online advertising.

Google vs. Facebook

Facebook Graph Search

Facebook has created a new way to search that could quite possibly dethrone the king of search engines, Google Search. Facebook Graph Search goes beyond Facebook and onto the web where it searches for specific answers instead of various links that lead to those answers. Through the help of Bing, Facebook Graph Search will find web results as well as profile specific information when searching. The idea is that people will be able to look for their friends in various places and their information from Facebook Graph Search will be more personally relevant.

BrandYourself: Take Control of Your Online Presence

When looking for a job today, one of the most important things to remember is you are a brand. We are in a time where students and graduates are constantly competing against other peers who have the same educational skills and experience, so how do we stand out? When businesses and hiring managers are busy getting piles of resumes and emails day by day, it’s our job to make it easier for them to find our brand first.

Sandy & Social Media

Unfortunately this past week the East Coast experienced the wrath of the super storm Sandy. Leaving millions of people without power and thousands without homes, the social media frenzy began growing in size alongside the hurricane. It was no surprise that the twitterverse and news feeds were exploding with breaking news coverages, updates from the shoreline, and support from the entire nation. One New Jersey resident I spoke to reported that the only way he got his news was via Twitter on his smartphone and that is when it occurred to me to research just how big a role social media played during and after Hurricane Sandy.

Google: Looking into the Future. Literally.

Google has created an augmented reality glasses called Project Glass.

The glasses itself looks very futuristic and it can perform simple functions and it acts like a smartphone, a navigation system, a day planner, camera, and so on.

NO FACEBOOK… ?!

On my drive to Philly this morning I was listening to NPR, and learned that China has created it’s own form of Facebook, in english meaning “everybody.” The irony of the title? They were forced to create this social networking site because the Chinese government will not allow Facebook in China, with the fear that exposure to other walks of life will cause a rebellion among citizens. As a very-free American, this concept is bizarre to imagine! In addition to not permitting facebook, Google cannot exist in China because it will not limit it’s information to fit the requirements of the government. What kind of rebellion is the Chinese government afraid will happen if they are permitted to globally interact with the rest of the world? It is amazing to recognize that the Chinese government is literally forbidding KNOWLEDGE to reach it’s citizens, in fear of the POWER that will result. I am reminded once again of the privilege of being an American. Check out more about the ban on facebook and google in china here.

Explore art museums worldwide (from home).

(In high-resolution, too!)

The Art Project by Google offers you the opportunity to explore art museums from NYC to London to Prague using “Street View” technology. You can zoom in to artworks of interest and expand the information panel to read more about an artwork. You are given options to explore more works by artists you see in these museums as well as watch YouTube related videos.

30 Years of Pacman!

In celebration of Pacman’s 30th anniversary, there’s a Google version of Pacman on the its homepage.