Mallory Wagner – AdLib

Mallory Wagner – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Mon, 15 Dec 2014 16:09:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Mallory Wagner – AdLib https://templeadlib.com 32 32 Intern Survival 101 https://templeadlib.com/intern-survival-101/ https://templeadlib.com/intern-survival-101/#respond Mon, 15 Dec 2014 16:09:56 +0000 https://smcsites.com/adlib/?p=15800 Brain Power Intern work often consists of easy tasks, but the key to becoming a good intern is asking for more. People will always be impressed with you asking to take on more responsibility and therefore will trust you with more responsibility. It never hurts to ask for more work especially since time goes by faster when you’re busy! Offering to help shows that you are capable of more than…

]]> https://templeadlib.com/intern-survival-101/feed/ 0 Show Them What You Can Do https://templeadlib.com/show-them-what-you-can-do/ https://templeadlib.com/show-them-what-you-can-do/#comments Wed, 19 Nov 2014 18:55:34 +0000 https://smcsites.com/adlib/?p=15569 This Fall I have learned so much and gained so much experience from interning at the Chestnut Hill Business Association. Interning at CHBA was not a typical advertising internship, but I learned more about marketing an entire town of businesses and the challenges that come with that. Chestnut Hill is a charming town right outside of Philadelphia and the Business Association holds events…

]]> https://templeadlib.com/show-them-what-you-can-do/feed/ 1 Here’s to the Mom’s. Love, Google https://templeadlib.com/heres-to-the-moms-love-google/ https://templeadlib.com/heres-to-the-moms-love-google/#respond Wed, 08 May 2013 19:56:38 +0000 https://smc.temple.edu/adlib/?p=14281 Google does it again in their latest commercial featuring, mom. Google, along with Whirled, has created a moving Mother’s Day film that is bound to get you a bit misty-eyed. With their successful story-telling method, Google strikes out again with their mother’s day film that features YouTube clips and tell the story of how moms impact our lives. The film features adorable kids thanking their…

]]> https://templeadlib.com/heres-to-the-moms-love-google/feed/ 0 140 Characters to 6 Seconds of Branding https://templeadlib.com/140-characters-to-6-seconds-of-branding/ https://templeadlib.com/140-characters-to-6-seconds-of-branding/#comments Sun, 28 Apr 2013 21:15:39 +0000 https://smc.temple.edu/adlib/?p=14058 Vine, released just a few short months ago, has already made a big impact in the social and mobile advertising world. Vine has already been employed by various brands to promote their products. Advertisers now have 6 second spots to fill as opposed to the 140 character limit found on Twitter. Brands can now engage with consumers in a conversation via 6 second video clips, much life gifs.

]]> https://templeadlib.com/140-characters-to-6-seconds-of-branding/feed/ 1 3rd Annual Portfolio Review: EXPOSED https://templeadlib.com/3rd-annual-portfolio-review-exposed/ https://templeadlib.com/3rd-annual-portfolio-review-exposed/#respond Thu, 25 Apr 2013 21:05:35 +0000 https://smc.temple.edu/adlib/?p=14146 As the Spring semester is coming to a close, portfolios are becoming finalized for many ad students. Now is the time to see how you really measure up. Join us at the Art Directors Club of Philadelphia’s 3rd Annual Portfolio Review, EXPOSED. Get unbiased feedback about your work from the best creative minds in Philadelphia. The exclusive event allows you to get the purest feedback possible…

]]> https://templeadlib.com/3rd-annual-portfolio-review-exposed/feed/ 0 ‘Your Ad Here: The Cool Sell of Guerrilla Marketing’ Lecture https://templeadlib.com/your-ad-here-the-cool-sell-of-guerrilla-marketing-lecture/ https://templeadlib.com/your-ad-here-the-cool-sell-of-guerrilla-marketing-lecture/#respond Thu, 18 Apr 2013 18:39:40 +0000 https://smc.temple.edu/adlib/?p=14093 The School of Media and Communication will be hosting Dr. Michael Serazio of Fairfield University on Monday, April 22nd. Dr. Serazio will be delivering a presentation on ‘Your Ad Here: The Cool Sell of Guerrilla Marketing.’ Dr. Serazio writes about popular culture, advertising, politics and new media. His work has been featured in journals such as Critical Studies in Media Communication…

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]]> https://templeadlib.com/your-ad-here-the-cool-sell-of-guerrilla-marketing-lecture/feed/ 0 Dove ‘Real Beauty’ Campaign https://templeadlib.com/dove-real-beauty-campaign/ https://templeadlib.com/dove-real-beauty-campaign/#comments Tue, 16 Apr 2013 18:21:43 +0000 https://smc.temple.edu/adlib/?p=14084 Dove, famously known for using real women displaying confidence in their own skin, is continuing to reinvent female-based marketing with its new Real Beauty Sketches Campaign. Dove has hired artists to create two sketches of women. One sketch, the woman describes herself and the artist sketches her from the description. The second sketch, a complete stranger describes her to the artist.

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]]> https://templeadlib.com/dove-real-beauty-campaign/feed/ 1 Kit-Kat White Final Fifty https://templeadlib.com/kit-kat-white-final-fifty/ https://templeadlib.com/kit-kat-white-final-fifty/#respond Fri, 12 Apr 2013 21:04:37 +0000 https://smc.temple.edu/adlib/?p=14051 Kit-Kat’s limited edition white chocolate bars are quickly running out, but the brand has managed to find a way to preserve the last 50 bars. Kit-Kat has saved the last 50 limited edition white chocolate bars and asked how do you make something limited last forever? The brand came up with quite the interesting answer to this question. Kit-Kat hired Australian illustrator Mike Watt to create 50…

]]> https://templeadlib.com/kit-kat-white-final-fifty/feed/ 0 A Few Helpful Recruitment Tips https://templeadlib.com/a-few-helpful-recruitment-tips/ https://templeadlib.com/a-few-helpful-recruitment-tips/#respond Tue, 09 Apr 2013 18:14:14 +0000 https://smc.temple.edu/adlib/?p=14034 With summer approaching, more and more students are looking for summer internships. This means that internships are filling up more quickly and the competition is increasing. One of my professors brought this up in class so I figured I would share some tips I learned about the recruitment process in order to help you land a summer internship. The first infographic I wanted to share was created…

]]> https://templeadlib.com/a-few-helpful-recruitment-tips/feed/ 0 Introducing Facebook Home https://templeadlib.com/introducing-facebook-home/ https://templeadlib.com/introducing-facebook-home/#comments Mon, 08 Apr 2013 17:47:21 +0000 https://smc.temple.edu/adlib/?p=14003 https://www.youtube.com/watch?v=Lep_DSmSRwE Facebook is launching its first major marketing campaign to convince consumers that they want the social network to become even more integrated into their mobile lives. Home allows you to stay connected with your friends by keeping a steady stream of friends’ posts and photos on your home screen. Home also allows you to continue chatting with your…

]]> https://templeadlib.com/introducing-facebook-home/feed/ 1 Consumer Insights Panel and Career Expo at FOX https://templeadlib.com/consumer-insights-panel-and-career-expo-at-fox/ https://templeadlib.com/consumer-insights-panel-and-career-expo-at-fox/#respond Tue, 02 Apr 2013 18:36:24 +0000 https://smc.temple.edu/adlib/?p=13982 Join the FOX School of Business tomorrow, April 3rd for Consumer Insights Day. Industry leaders will be leading a discussion from 2-3:30pm in the MBA commons of Alter Hall. No registration is necessary and the event is open to all. If you can’t make the panel, they are also holding a Career Expo afterwards. The Career Expo will be held from 4pm-6:30pm in Alter Hall-The Undergraduate Commons…

]]> https://templeadlib.com/consumer-insights-panel-and-career-expo-at-fox/feed/ 0 P&G Takes a Swing at an MLB Campaign https://templeadlib.com/pg-takes-a-swing-at-an-mlb-campaign/ https://templeadlib.com/pg-takes-a-swing-at-an-mlb-campaign/#respond Fri, 29 Mar 2013 19:28:12 +0000 https://smc.temple.edu/adlib/?p=13964 As part of a campaign behind Procter & Gamble Co.’s Head & Shoulders with Old Spice, P&G wants to own the strikeout in MLB baseball. P&G is attempting to play on the double meaning of scent and strikeouts with their innovative MLB campaign. For every strikeout, P&G will give $1 to Reviving Baseball in Inner Cities. The company also plans to fuel social media with the hashtag #Whiff.

]]> https://templeadlib.com/pg-takes-a-swing-at-an-mlb-campaign/feed/ 0 The Start of Something New for Pepsi https://templeadlib.com/the-start-of-something-new-for-pepsi/ https://templeadlib.com/the-start-of-something-new-for-pepsi/#respond Fri, 29 Mar 2013 00:46:52 +0000 https://smc.temple.edu/adlib/?p=13958 Pepsi’s newly redesigned bottles are expected to hit the shelves next month. The new bottle will be the first time Pepsi has changed the look of their bottle’s shape in 16 years. The newly designed bottles act as the beginning of Pepsi’s brand makeover that’s goal is to create a more cohesive look for the iconic soft-drink brand. Pepsi’s logo will remain the same, although it will appear much…

]]> https://templeadlib.com/the-start-of-something-new-for-pepsi/feed/ 0 The Value of Mobile https://templeadlib.com/the-value-of-mobile/ https://templeadlib.com/the-value-of-mobile/#respond Wed, 27 Mar 2013 10:12:19 +0000 https://smc.temple.edu/adlib/?p=13954 As technology becomes more and more necessary in our lives, we have recently turned our focus from print to online advertising. Mobile ads have been significant parts of ad campaigns for many advertisers. As advertisers, we are inclined to desire a way of measuring the effect these mobile ads have on consumers. Today, Google announced its idea of how exactly to measure the effect of these mobile…

]]> https://templeadlib.com/the-value-of-mobile/feed/ 0 Watch Out Santa, Nielsen Is Now Watching Everything https://templeadlib.com/watch-out-santa-nielsen-is-now-watching-everything/ https://templeadlib.com/watch-out-santa-nielsen-is-now-watching-everything/#respond Fri, 22 Mar 2013 13:01:08 +0000 https://smc.temple.edu/adlib/?p=13932 Nielsen is going beyond tracking what you watch to tracking all of your purchases as well. Linking TV viewers to their individual purchases has been available to packaged-goods marketers for a few years now, but Nielsen is now making this data available to telecom, restaurant, travel, entertainment, financially services and almost all retail advertisers, according to Adage.

]]> https://templeadlib.com/watch-out-santa-nielsen-is-now-watching-everything/feed/ 0 Bloomberg Online Advertising Visits Temple! https://templeadlib.com/bloomberg-online-advertising-visits-temple/ https://templeadlib.com/bloomberg-online-advertising-visits-temple/#respond Thu, 21 Mar 2013 18:50:49 +0000 https://smc.temple.edu/adlib/?p=13928 The Professional Sales Organization presents: “Building Relationships” with Liz Miller from Bloomberg. Don’t miss out on this opportunity to hear Liz Miller from Bloomberg Online speak about the power of networking. Bloomberg Online covers the business world with more than 15000 multimedia professionals present in 192 locations. Global businesses from all over the world turn to Bloomberg Online…

]]> https://templeadlib.com/bloomberg-online-advertising-visits-temple/feed/ 0 Searching for a Summer Internship? https://templeadlib.com/searching-for-a-summer-internship/ https://templeadlib.com/searching-for-a-summer-internship/#respond Sat, 09 Mar 2013 13:02:56 +0000 https://smc.temple.edu/adlib/?p=13898 Summer is slowly approaching, which means summer internships are quickly becoming filled. If you are interested in an internship over the Summer then you should check out the SMC Internship Fair. All are welcome to the fair, which will be held on Wednesday, 3/27 from 10am-2pm in the Annenberg Hall Atrium. Various media companies in the area are looking for summer interns for radio, PR, advertising…

]]> https://templeadlib.com/searching-for-a-summer-internship/feed/ 0 Bigger News Feed, Bigger Ads. https://templeadlib.com/bigger-news-feed-bigger-ads/ https://templeadlib.com/bigger-news-feed-bigger-ads/#comments Thu, 07 Mar 2013 23:11:40 +0000 https://smc.temple.edu/adlib/?p=13894 Today Facebook announced its newest plan to redesign its news feed feature. CEO Mark Zuckerberg’s idea is to create a news feed that acts as a personalized newspaper. The idea is that users will be able to persue streams consisting entirely of photos, events, music-related content or brand specific content from brands you like or public figures that you follow. In order to create this personalized…

]]> https://templeadlib.com/bigger-news-feed-bigger-ads/feed/ 1 New Livestrong Logo Unveiled https://templeadlib.com/new-livestrong-logo-unveiled/ https://templeadlib.com/new-livestrong-logo-unveiled/#comments Mon, 04 Mar 2013 21:40:58 +0000 https://smc.temple.edu/adlib/?p=13886 The Livestrong Foundation has recently released their new logo in an attempt to emerge from Lance’s previous doping scandal in order to focus on the true meaning of the foundation. The foundation has legally changed the name from Livestrong to Livestrong Foundation in order to position the brand towards forward movement and its unique role in the fight towards curing cancer. The focus is less…

]]> https://templeadlib.com/new-livestrong-logo-unveiled/feed/ 2 TAC Guest Speaker: Josh Goldblum https://templeadlib.com/tac-guest-speaker-josh-goldblum/ https://templeadlib.com/tac-guest-speaker-josh-goldblum/#respond Thu, 28 Feb 2013 01:29:15 +0000 https://smc.temple.edu/adlib/?p=13867 Join TAC this Monday, March 4th, to hear from Josh Goldblum, creative director of Bluecadet! Josh is the founder and creative director of Bluecadet, which specializes in multimedia experiences that excite, engage, and inspire. They build dynamic websites, installations, and mobile applications for universities, museums, nonprofits, and corporations. Their services are broken up into strategy…

]]> https://templeadlib.com/tac-guest-speaker-josh-goldblum/feed/ 0 Panera: Live Consciously. Eat Deliciously. https://templeadlib.com/panera-live-consciously-eat-deliciously/ https://templeadlib.com/panera-live-consciously-eat-deliciously/#comments Mon, 25 Feb 2013 20:23:05 +0000 https://smc.temple.edu/adlib/?p=13858 Panera Bread has recently launched a new campaign called “Live Consciously. Eat Deliciously.” This clever campaign takes the viewer through a journey of images that describe the process of baking bread in Panera Bread bakeries. The company has created a commercial spot as well as an interactive web page that teaches the consumer more about the high-quality product as well as the company.

]]> https://templeadlib.com/panera-live-consciously-eat-deliciously/feed/ 4 R/GA Coming Soon to Kiva Auditorium https://templeadlib.com/rga-coming-soon-to-kiva-auditorium/ https://templeadlib.com/rga-coming-soon-to-kiva-auditorium/#comments Wed, 20 Feb 2013 20:36:17 +0000 https://smc.temple.edu/adlib/?p=13842 GA will be visiting Temple University on Friday, February 28th. R/GA is one of the world’s leading digital advertising agencies and a member of Ad Age’s 2013 Agency Hot List who works with a number of clients including Walmart, S.C. Johnson, Nike, Mastercard, Microsoft, Capital One and Verizon to name a few. They will be holding a 90 minute presentation in the Kiva Auditorium of Ritter Hall…

]]> https://templeadlib.com/rga-coming-soon-to-kiva-auditorium/feed/ 11 The Power of the Consumer https://templeadlib.com/the-power-of-the-consumer/ https://templeadlib.com/the-power-of-the-consumer/#respond Mon, 18 Feb 2013 23:30:19 +0000 https://smc.temple.edu/adlib/?p=13830 Over the past decade, media has shifted quite a bit from its original medium such as magazines and television to online outlets. This shift has caused a tremendous change in the way that we seek out our entertainment. Just a few years ago in 2005, YouTube was created as a video-sharing website that users could upload, share and view various videos on the Internet. Thinking that You Tube is less…

]]> https://templeadlib.com/the-power-of-the-consumer/feed/ 0 TAC: Guest Speaker https://templeadlib.com/tac-guest-speaker/ https://templeadlib.com/tac-guest-speaker/#comments Mon, 18 Feb 2013 16:16:27 +0000 https://smc.temple.edu/adlib/?p=13826 Join Temple Ad Club this week for our first guest speaker of the semester! On Monday, February 18th, Jason Grandelli will be speaking at TAC’s general body meeting. Jason is a mobile developer from Urban Outfitters and will be speaking about his past experience with interactive and web media as well as asking any questions you might have for him! This is a great experience to learn more about…

]]> https://templeadlib.com/tac-guest-speaker/feed/ 1 Google vs. Facebook https://templeadlib.com/google-vs-facebook/ https://templeadlib.com/google-vs-facebook/#respond Thu, 14 Feb 2013 20:18:07 +0000 https://smc.temple.edu/adlib/?p=13809 Facebook has created a new way to search that could quite possibly dethrone the king of search engines, Google Search. Facebook Graph Search goes beyond Facebook and onto the web where it searches for specific answers instead of various links that lead to those answers. Through the help of Bing, Facebook Graph Search will find web results as well as profile specific information when searching.

]]> https://templeadlib.com/google-vs-facebook/feed/ 0 JT, Bringing More Than Sexy Back https://templeadlib.com/jt-bringing-more-than-sexy-back/ https://templeadlib.com/jt-bringing-more-than-sexy-back/#respond Mon, 11 Feb 2013 10:28:08 +0000 https://smc.temple.edu/adlib/?p=13800 Award Show Season is a time for popcorn, opinions and new, noteworthy ads. Just last week, Adage announced Justin Timberlake’s deal with Bud Light Platinum relatively close to the release of his new song, “Suit and Tie.” The first bit of Justin Timberlake’s work with Bud Light Platinum, “Platinum Night” aired during the Grammy’s. The 60-second spot featured his new single “Suit and Tie” partnered…

]]> https://templeadlib.com/jt-bringing-more-than-sexy-back/feed/ 0 Philly Ad Club Student Event: Agency Crawl https://templeadlib.com/philly-ad-club-student-event-agency-crawl/ https://templeadlib.com/philly-ad-club-student-event-agency-crawl/#respond Mon, 04 Feb 2013 20:56:55 +0000 https://smc.temple.edu/adlib/?p=13787 If you are not a member of the Philly Ad Club, now is the perfect time to join! Students get exclusive invites to advertising events and chances to network with the many people who are involved in Philly Ad Club. Yearly memberships with Philly Ad Club are only $10 for students. Philly Ad Club has a few upcoming events for those looking to get involved and experience more about the advertising…

]]> https://templeadlib.com/philly-ad-club-student-event-agency-crawl/feed/ 0 Shopping for New Employees? Try Amazon! https://templeadlib.com/shopping-for-new-employees-try-amazon/ https://templeadlib.com/shopping-for-new-employees-try-amazon/#respond Sun, 03 Feb 2013 22:03:13 +0000 https://smc.temple.edu/adlib/?p=13765 As an advertising student I am always looking for new ways to showcase my unique talent and work in sea of creatives so when I stumbled upon Philippe Dubost’s amazon-inspired resume’ page, I was intrigued. Philippe Dubost is a product manager from Paris, France who created a revolutionary way to sell himself to future employers. Dubost constructed a resume that fully functions as an Amazon page.

]]> https://templeadlib.com/shopping-for-new-employees-try-amazon/feed/ 0 Feeling Lonely this Winter? https://templeadlib.com/feeling-lonely-this-winter/ https://templeadlib.com/feeling-lonely-this-winter/#respond Mon, 28 Jan 2013 23:52:20 +0000 https://smc.temple.edu/adlib/?p=13763 Join Temple Ad Club on Monday’s from 4:30-5:30 in the Student Center to get involved in a fun and rewarding student organization. Students in TAC are creative and social individuals looking for people like you. They meet professionals, take trips, and learn everything they can about advertising in an exciting environment. TAC’s Spring 2013 Open House will be held on February 4th in SAC 217D.

]]> https://templeadlib.com/feeling-lonely-this-winter/feed/ 0 Chase with Coke this Super Bowl Season https://templeadlib.com/chase-with-coke-this-super-bowl-season/ https://templeadlib.com/chase-with-coke-this-super-bowl-season/#comments Mon, 28 Jan 2013 17:26:21 +0000 https://smc.temple.edu/adlib/?p=13755 Now I don’t mean that as in an alcoholic activity with your friends on the weekend but rather Coca Cola’s big game ad. With Super Bowl XLVII approaching, many advertisers have put out teasers to entice viewers to watch the Super Bowl not only for the game, but for the ads. I would have to say that I’m guilty myself of only watching the Super Bowl for the sole purpose of the outlandish and humorous…

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