Creating a Competitive Audit

Competitive Analyses are used in marketing and advertising in order to properly evaluate the strengths and weaknesses of current and feasible competitors. At Finch Brands, my main task has been to complete competitive audits for our clients, in order to show them the high and low points used in competitors…

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VFCR: Making Someone Smile

Since the middle of February, I have been doing my internship at Valley Forge Casino Resort. I am considered a Marketing Rep. Intern and I work with customers all day. Valley Forge is very high on customer service and we believe that the customer MUST leave satisfied. Being a casino,…

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Where did time go!?

The idea that I will be walking in graduation in less then a week still blows my mind, I truly feel like I just started college yesterday…now I’m searching for a job!? Although, being a transfer student I only had three short semesters at Temple and have learned so much! To all “Ad”…

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The Value of Experience

I have come to learn that internship and work experience is just as valuable as classroom education. As I approach the end of my internship at O3 World, a small interactive agency in Fishtown, I reflect on how much I have learned about the industry and myself as a professional.…

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The Dream Machine

Before starting my internship at Magic Hat Brewing Company I had no idea what I was in for. I guess I imagined my days to be monotonous and filled with busy work, like every other intern. But this internship couldn’t be farther from a boring day to day job. As…

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Rocking out with WMGK

Now that my time with 102.9 WMGK is coming to an end, I can now reflect on what my internship with Philly’s classic rock station has taught me. Working for WMGK has been a blast! Over this past semester, I have learned so much more about the advertising industry and…

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