The Bright Side of Banking

In the last five years the banking industry has given itself a less than stellar image among the general public, myself being one of those who had lost faith. That being said I would have never seen myself working for such an institution; however, for the last five months I have been interning for PNC Bank in Philadelphia. You may be asking yourself, what is an advertising student doing working for a bank? I am happy to introduce you to the bright side of banking. I work in the Client and Community Relations group, when I say that to people…

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Welcome to the Real World

Hi! My name is Tia and I am currently an intern at Harmelin Media. At Harmelin I am part of the Account Management team where I have been learning the tricks to the trade for the past two months. Because this is my first internship, I am overwhelmed and excited with the many projects and opportunities that I have been given. Even though I have only been a part of the team for a minimal amount of time, I have learned and been exposed to many things. One of the most important tasks that I learned is paying attention to…

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Site Visit: Chemical Heritage Foundation

As part of my events internship with GEP: Philly I have a number of tasks that I may complete. One of my tasks is creating and attending site and vendor visits with venues and companies in the Philadelphia area. Today, the Creative services manager and I got to attend a venue site visit with the Business Development Manager at the Chemical Heritage Foundation-which is a science museum and wonderful venue in Philadelphia! (and it’s free, so go in and look around its beautiful!) The tour was wonderful and we got to view the amazing board rooms of various sizes, the…

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Way Back Burgers

Life on the WayBack

Hey there! Well I have been interning with Rao Group Inc. (RGI) for a few weeks now. RGI is a company that owns restaurant franchises. I have been working with their staff on how to get new restaurants recognized and how to boost their sales by creating loyal customers.  I have been working on one particular restaurant, Jake’s WayBack Burgers. It’s a great burger joint serving up hot, juicy burgers, made to order just like way back in the day. I am surprised by how much I am learning. Previously I thought that all advertising had to be planned and…

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Anderson Cooper Tells All

On Thursday October 18th I had the amazing opportunity to join the Temple Community at a Q&A with the talented journalist Anderson Cooper. After being honored at the 2012 Excellence in the Media banquet, Anderson Cooper made his way to the stage of Tomlinson Theater where all the seats were already filled up. After a short bio about himself he began answering questions from the crowd. With each question Cooper inspired the crowd and gave incredible advice. He spoke of the early days when we was aspiring to be a journalist and took the first step by traveling to very…

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So Many Changes

My name is Stefania Marsico and I am currently interning at LevLane advertising in the account management department. I have been at LevLane for two months now and have already learned so much. In the account management department I have had the opportunity to work with a lot of LevLane’s clients. I have become familiar with each and every campaign, and I am now able to put through jobs, and make change requests for work that is currently in progress. This is where I learned that projects will be changed and altered several times before they are published. I knew…

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How Advertising became Event Planning: The Abridged version.

Three years ago I decided to major in Advertising, here at Temple. One year ago I joined a new organization on Campus called Media Meltdown Productions-designed for students in SMC. 6 months ago I turned my life upside down. Currently: I intern for a global event planning firm. I always thought advertising was for me- not to say it isn’t at all or being in advertising isn’t in the cards- always was my cup of tea. Until about 6 months ago when I chose to take on the role of being MMP’s Free Food Fun Friday event coordinator and liaison.…

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Quaker City Mercantile Agency Tour

TEMPLE AD CLUB PRESENTS: Quaker City Mercantile Agency TourMonday October 15, 2012 4:00 pm – 5:00pm Quaker City Mercantile is a hybrid of 19th century mercantilism and 21st century brand artistry. They create brands from the ground up and bring them to market. This includes all aspects of manufacturing, distribution and marketing. Join us as we tour the inner workings of the agency! We’ll get a behind the scenes look at how they approach their visual design, content creation, social media and overall brand strategies.*SPACE IS LIMITED! Reserve your ticket today!*Don’t want to travel alone? We’ll be meeting outside the…

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Controversial Advertisements

As an advertising student at Temple University we all all required to take Morality, Law, and Advertising. To be completely honest I wasn’t sure what to expect from the class and all together wasn’t that thrilled to be taking it my last semester of my senior year. However, being almost half way through the semester I have learned so much about theories and legal issues many of which I didn’t realized could be applied so closely to advertising. I also found myself looking more critically at certain issues. Today while browsing advertising news stories I was caught off guard by…

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CRW Graphics

CRW Graphics is a commercial printing and digital printing company in Pennsauken, New Jersey and I had the pleasure of visiting them and getting an incredibly informative tour about how their facilities work. CRW offers a full range of services and will staffing 24/7 every job gets done in a timely fashion. Some of their capabilities include digital printing, commercial & conventional printing, prepress services, direct mail services, mailing and fulfillment, bindery services, and much more! CRW is also an environmental leader making sure each job promotes sustainability. In October of 2008 CRW was awarded the GreenWorks Environmental Recognition Award.…

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What Is A Food Cooperative?

Hello! My name is Hillary and I’m currently interning at the Swarthmore Food Cooperative. When I tell my family, friends, and peers I work for a Co-op, I get the same puzzled look. A look that wants to ask, “What’s a food cooperative?” So, I’m here to tell you what a food cooperative is and what I do as the marketing intern. A food cooperative is essentially a member-owned grocery store. Because food cooperatives are owned by their members, every store differs. Usually, members pay a membership fee to own a stake in the company and have an influence on…

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Anderson Cooper to be honored at 2012 Lew Klein Awards

  Following the ceremony, the anchor of CNN’s Anderson Cooper 360° and host and executive producer of Anderson Live also will participate in a separate Q&A session with Temple students to offer an insider’s perspective on broadcasting and journalism in Tomlinson Theater. Cooper will be awarded the Excellence in the Media Award at the 12th annual Lew Klein Alumni in the Media Awards luncheon on Temple’s Main Campus. The event honors one top media professional, as well as several Temple alumni who have found success in the fields of media and communication. “Anderson’s forthright and often courageous commentary is admired around the world,” said…

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Advertising Week in NYC!

Each year, NYC hosts a huge event that gathers all of the advertising and marketing industry’s leaders which features over 200 special events and ‘thought leadership seminars’. Why am I telling you this? Because you should consider going! The event takes place from October 1st through October 5th. If you can make it to any of the days or at least one  day for a  couple of hours, it’ll be worth it! You’ll be exposed to some of the greatest talent with leaders who have their perspectives and opinions on the ever changing advertising industry. There will be plenty of…

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