The Experiences of Temple Advertising Students
Made to Stick is split up between 6 chapters and each of them talks about the different aspects of making ideas “sticky”. In order for an idea to be sticky, it must have Simplicity, Compactness, Unexpected ideas, Credibility of a sources, a Concrete message, Emotional value of messages, and an…
Hello! My name is Michael, and I have been interning at Coyne Chemical for the Fall 2013 semester. It has been a wonderful learning experience and I look forward to a full time position with Coyne Chemical in Marketing and Sales. This experience has taught me how to conduct…
Big things came to The Blockley last week. Matisyahu took the Blockley stage as part of his Festival of Light tour. He is arguably one of the largest acts so far at the Blockley, so it should be a very exciting show. I was actually supposed to work the door…
As we all ease out of our Turkey Day food-comas (and leftovers too), I’m ready to finish this semester strong– but not without taking a moment to reflect on my internship at the Student Center! In the (now belated) spirit of Thanksgiving, the following is a list of the top…
Hi! My name is Kozue Hinasato, and I had been interned at hy•lo labs since September. I had many experiences that I could not have at school through this internship such as meetings with clients, developing contents for social media, shooting videos, and so on. It was one of the best experiences in…
By the year 1983, David Ogilvy had already become a titan in the advertising industry. He was one of the original mad men, starting his agency in New York City in 1948. Within 35 years in the business, he had gained a tremendous amount of expertise, which he shared in…
Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter Drunk Tank Pink gets its name from the bubblegum-pink color used in jail cells to curb aggressive behavior inmates. The realization that something as simple as a color could have such a…
I have been interning at hy•lo labs this semester. hy•lo labs is an experiential marketing agency. Their model utilizes through physical and digital interactions to connect brands to consumers. I have been learning social media marketing skills that establish brands as personable entities that interact with individuals. One of the biggest…
Over the past three months I have been interning in the promotions department of Philadelphia’s top radio stations, Wired 96.5 and 92.5 XTU. Over the course of the semester, I have long dreaded the arrival of my final days interning for the radio stations. Throughout the semester, I experienced so…
My name is Chi Hwan Moon and I am a double major in Advertising and Film. I’ve been working at Red Tettemer for about three months. Lately, I’ve been working with a video that involves the company Dial. Being able to work with professional footage and made it a blast…
In order for companies to be successful in the long run, they must be willing to change the way they do things, even if it’s hard to do so. Companies often have struggled to make the changes they have to since they often get complacent in how things are run.…
Hello everybody!! My name is Carla Bohman and I’ve spent the last few months doing an internship with the marketing sector in the Temple Athletics Department. To be honest I really did not know that I was getting myself into coming into this internship but I’ve been pleasantly surprised the…
