The Experiences of Temple Advertising Students
As an Advertising major in the copywriting track, I didn’t expect to get a lot of firsthand experience interning at a radio station. Sure, the radio is pretty much run by advertisements, but from the job description I received when I applied for the job, I would have nothing to…
Hike up your pants and put on your rain boots, there is a flood. None of that is necessary actually because the flood I speak of in regards to design. There has been a huge influx of graphic designers in the past few years, with more schools and online programs…
Being an intern is not an easy job. You are expected to learn a lot of new skillsets and deliver professional material in a short amount of time. Also, it can be incredibly difficult to balance an internship with a busy schedule filled with school, homework and a job on…
Since the start of my college career I have declared four separate majors and have gone to three different schools. The truth is I never really knew what I wanted to do with my life. I never had this practical passion that I thought I could make a career out…
The School of Media and Communication will be hosting Dr. Michael Serazio of Fairfield University on Monday, April 22nd. Dr. Serazio will be delivering a presentation on ‘Your Ad Here: The Cool Sell of Guerrilla Marketing.’ Dr. Serazio writes about popular culture, advertising, politics and new media. His work has…
Dove, famously known for using real women displaying confidence in their own skin, is continuing to reinvent female-based marketing with its new Real Beauty Sketches Campaign. Dove has hired artists to create two sketches of women. One sketch, the woman describes herself and the artist sketches her from the description.…
As we are all learning, an online portfolio is a must in this industry. And if your anything like me, the idea of building (or coding… AHH!) your own website is a terribly intimidating idea. Well Word Press just made this a little bit easier for us. If you have…
Contrary to popular belief, Philadelphia Business Journal says that Philly’s Advertising Industry is hiring! Agencies like LevLane, Machinery and O3 both say they are looking to hire young, new talent in the upcoming year. But the qualities they are looking for have changed, saying that a lot of the positions…
Kit-Kat’s limited edition white chocolate bars are quickly running out, but the brand has managed to find a way to preserve the last 50 bars. Kit-Kat has saved the last 50 limited edition white chocolate bars and asked how do you make something limited last forever? The brand came up…
With summer approaching, more and more students are looking for summer internships. This means that internships are filling up more quickly and the competition is increasing. One of my professors brought this up in class so I figured I would share some tips I learned about the recruitment process in…
As college students we tend to have thin portfolios and light wallets, so we need to look outside of the classroom. Sure, part time work can help, and internships are key to our success, but there are a few small things that we can be benefit from for cash and…
A big congratulations to one of Temple’s very own Advertising students, Andrew Arbitell, on winning the Peanut Chews billboard design contest. Contestants were challenged to create ten word billboard slogans. His winning idea “enjoyed when the Rocky Steps were just steps” won over contest judges as the best line, showing…
