The Experiences of Temple Advertising Students
Last night during the Oscars, Kraft Foods brand aired the newest spin on the iconic “Pardon Me” commercial for Grey Poupon. The new spot, titled “Lost Footage,” plays off the same style, storyline, and characters of the original ad. The newest edition continues the story to show that the mustard borrower…
Panera Bread has recently launched a new campaign called “Live Consciously. Eat Deliciously.” This clever campaign takes the viewer through a journey of images that describe the process of baking bread in Panera Bread bakeries. The company has created a commercial spot as well as an interactive web page that…
This week has been quite an adventure for twitter fans, followers, tweeters, and oh right…hackers! Twitter account hacks have been a problem in the past, but this week, new hackers have taken control of major, public watched accounts in a such a close period of time that leaves brands and…
If you’ve been around campus, you’ve had to have seen this picture in an ad, for the web series “One of the Guys”, that is all over buildings, elevators, you name it. Turns out it has a pretty great story to go along with it. The concept of “One…
Tomorrow marks exactly one month since the start of my internship at 102.9 WMGK FM, a radio station owned by Greater Media here in Philadelphia. I have been an avid listener of 102.9 for years, so needless to say, when I got the internship, I was thrilled, although I must…
I am a senior advertising student at Temple interning at Skai Blue Media. My track in school is art direction and my internship is for graphic design. Skai Blue is a small PR firm located in Center City. There are 7 full-time employees and I believe 18 interns per semester.…
R/GA will be visiting Temple University on Friday, February 28th. R/GA is one of the world’s leading digital advertising agencies and a member of Ad Age’s 2013 Agency Hot List who works with a number of clients including Walmart, S.C. Johnson, Nike, Mastercard, Microsoft, Capital One and Verizon to name…
Coca-Cola has found a new Creative Director for its Diet Coke line in 2013; Marc Jacobs, the world renowned fashion designer will wear a new hat as CD. He will be following in the footsteps of Jean Paul Gaultier who was the creative director in 2012. This years creations will be colorful…
This is my first semester of senior year and I have finally landed my first internship, at Harmelin Media in Bala Cynwyd, PA! Now, if I have learned one thing about the arduous process of getting someone to hire you, it’s that you should never take no for an answer.…
Over the past decade, media has shifted quite a bit from its original medium such as magazines and television to online outlets. This shift has caused a tremendous change in the way that we seek out our entertainment. Just a few years ago in 2005, YouTube was created as a…
Join Temple Ad Club this week for our first guest speaker of the semester! On Monday, February 18th, Jason Grandelli will be speaking at TAC’s general body meeting. Jason is a mobile developer from Urban Outfitters and will be speaking about his past experience with interactive and web media as…
