Savvy Social Media

Everyone knows that social media is becoming an essential part of most marketing projects. This area of advertising leaves room for creative ideas and unique market opportunities which I have had the opportunity to begin working in through my internship at AdBox360, an Internet Marketing Company.  My first account began with our main client Jack’s Rental Search, a Facebook page that allows students in universities nationwide to search for off campus housing conveniently and socially. So far my experience has greatly improved my organizational skills as well as my personal communication skills. I was lucky enough to act as an…

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Teaching High School Advertising

Always the student, I never realized what it was like to be the one in front of the classroom. From brainstorming the content of this course and imagining its potential to seeing it become a reality, was such an enlightening experience. Being only a sophomore, it wasn’t in my original plan to take on an independent study course so early on and become a peer advisor at that; fortunately, it was the best decision I could have made. I believe our ability to to work together and our diversity compliments our expectations for the future -advertising. It gives me a…

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First Day at Palumbo

We prepared for weeks before going in to the classroom but I don’t think that any amount of preparation could have prepared us for what we experienced that very first day of High School Advertising Workshop at The Academy at Palumbo.  Those students exceeded all of our expectations. We (the Temple students) walked in ready to teach these students about advertising and how it works, but surprisingly they already had a solid foundation about what advertising was and how it functions. Some of them even knew how to use Photoshop and other editing software. The talent in the group of…

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Saul Bass

I had to make a post dedicated to one of my favorite artists of all time. If you don’t know/love Saul Bass already, you’re missing out on a world of inspiration. In fact, a lot of his work is probably familiar without having actually heard the name responsible for the genius, so allow me to introduce you. I was definitely surprised at what I learned just reading his wikipedia. Saul Bass, (May 8, 1920 – April 25, 1996) is an American designer and filmmaker best know for his film poster and title designs.His career spans over 50 years, during which time he worked…

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Secret Cinema at Temple Gallery Shows Rare Haunted House Horror Films

Secret Cinema Rare Haunted House Horrors Friday October 28th, 8pm-Midnight Temple Gallery @ Tyler School of Art Admission is Free! Click here to register and reserve your seat! On Friday, October 28th, the Secret Cinema will present a four-hour mini-marathon of Halloween-themed movies at the Temple Gallery, in the Tyler School of Art. Haunted House Horrors will include three rarely-screened horror features and some short subject and cartoons on the same subject will be included. The films will be shown using real film (not video) projected on a giant screen! Horror Features Include: The Man They Could Not Hang (1939, Dir: Nick Grinde)…

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Haunted Histories at Temple Gallery

HAUNTED HISTORIES, HALLOWED GROUND Friday October 28th, 6-7:30pm Temple Gallery @ Tyler School of Art 2001 N. 13th Street Philadelphia, PA 19122   At Halloween, many abandoned mental health institutions and prisons become haunted attractions. Historians Kelly George and Anne Parsons will speak about the use of abandoned institutions for material gain, especially through marketing efforts that depict those institutions as haunted. Also attend an accompanying exhibition that considers what can we learn from these pasts that haunt our present.   Kelly George is a Doctoral Student in Mass Media and Communication with a concentration in Disability Studies. Her dissertation research examines public…

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Searching For Something Creepy To Do This Week?

Searching for something creepy to do this week? Explore The Laurel Hill Cemetery… Laurel Hill Cemetery is 175 years old, the second major rural garden cemetery in the United States, and one of the few cemeteries in the country designated as a National Historic Landmark. It is 78 acres of outdoor sculpture, gardens, beautiful architecture, history, fall foliage, and of course, dead people. Picnics, strolls through the cemetery, bike rides, dog walkers, painters, and photographers are encouraged! It is a perfect place for a late october excursion. There are self-guided walking, audio, and driving tours. They also hold several events…

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Personal Branding Boot Camp – Networking made easy

  Who, What The Philly Ad Club is hosting a free event for students and young professionals about the ins and outs of networking. (To learn more about the Philly Ad Club click here to visit their website.) Did you know that networking is the “hidden” job market? Over 60% of jobs are filled before they are even posted because of referrals and networking. Don’t miss out on these opportunities because you don’t know how to network effectively. If you attend you will hear from successful industry executives about: • How to network to meet the right people • What…

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“The Persuaders” Film Screening

AIGA Philadelphia presents Frontline’s film “The Persuaders,” that explores how the cultures of marketing and advertising have come to influence not only what Americans buy, but also how they view themselves and the world around them. The documentary draws on a range of experts and observers of the advertising and marketing world. Critic Douglas Rushkoff narrates, offering chilling insight into what he terms “the persuasion industry.” The film is 90 minutes long and is followed by a discussion moderated by Temple University’s own Keith Quesenberry adjunct professor of advertising. To learn more about the film click here When: 10/21/2011 at 7:00PM…

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Photographs and Photobooks at Freeman’s Gallery

Exhibition: Photographs + Photobooks October 16, 12pm-4pm and October 17-20, 2011 10am-4:30pm. Freeman’s Auctioneers & Appraisers Freeman’s 1st Floor Gallery, 1808 Chestnut Street view map View the Photographs and Photo Books that will be on display here. Freeman’s Photograph’s and Photobooks auction will offer a wide range of photography ranging from 19th century cased images, travel photography and early scenes of Philadelphia to modern images and contemporary digital prints. Noted photographers include: Southworth & Hawes, Alfred Stieglitz, William Klein, Jock Sturges, Robert Mapplethorpe and Abelardo Morell. Before and after the auction, they are hosting an exhibit of all of the photographs and photobooks…

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PRINTER SMASH!!!!!

Printer Frustration? Get revenge! October 15, 7pm-9pm | The Hacktory View Website| 313 S. Broad Street view map  Free! | Open to the Public! A Sponsor of Design Philadelphia, Nonprofit Technology Resources, is holding a Printer Smash! They need help creatively disassembling some printers for recycling and reuse in their classes. Various implements of destructions (and safety glasses) will be provided. Participants are welcome to dress as their favorite character from Office Space, and sign up for their 3 minutes in the ring in a battle of Man vs.Printer. Each contestant will select their weapon by a random spin of the wheel of destruction.    …

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Rebel/Rebel at Drexel U

Designer and author, Keanan Duffty, will present a lively, hour-long multimedia presentation, Rebel Rebel-Anti Style, on Thursday, October 20th, at 6 PM, in Bossone’s Mitchell Auditorium. Tracing the roots of rebel style from the 50’s to present day focusing on rebel icons from Marilyn Monroe and James Dean to Lady Gaga and Marilyn Manson. The evening will also include a Q&A and book signing with Duffty.  Presented as part of DesignPhiladelphia, student work inspired by Rebel Rebel will also be on display and the D&M Kiosk, a pop-up shop featuring Rebel inspired hand-crafted items created by Westphal students and faculty,…

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Steve Jobs: How to Live Before You Die….

Steve Jobs never graduated from college but gave an amazing commencement speech in 2005 at Stanford University. Drawing from some of the most pivotal points in his life, Steve Jobs, chief executive officer and co-founder of Apple Computer and of Pixar Animation Studios, urged graduates to pursue their dreams and see the opportunities in life’s setbacks — including death itself — at the university’s 114th Commencement on June 12, 2005.

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Temple Ad Club Careers in Communications Panel Discussion

So if you missed the panel discussion last Thursday on careers in communication, don’t worry I’ll catch you up on what you missed. It was a pretty great event, hosted by Lori Wilson from NBC and featured speakers from a wide variety of places: LevLane, B101 radio station, Brownstein Group, Anne Klein Communications Group and MayoSeitz. A common theme of the discussion was the importance of networking: Someone said advertising agencies are rarely represented at career fairs because, not only do they mostly hire on demand, but they usually hire based on internal referrals. Basically that’s the big secret about…

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