It is known that surveying and focus groups can give you valuable insight into consumer brand perceptions. They can also be used to test potential ad campaigns and positioning before they are fully developed to make sure they are in line with the targets interest. Surveys and focus groups can also be tricky as the way questions are asked can corrupt the thought process that would give you the most accurate information. You must also think about what type of information will be the most valuable to you. Are you looking for quantitative numbers to determine your plan of…

Before I even my internship at D4 Creative Group I had preconceived notions about what my tasks would entail. Coming from another internship at Red Tettemer + Partners I assumed that every agency runs under the same set of blue prints and just tweaks them a little to fit their needs. Well I was seriously mistaken. While over at Red Tettemer + Partners job jackets ruled the world. It was the very first thing that you learned how to do when starting an internship with them. By the end of your first week you were able to properly label them,…

Hi Guys, This is Jasmine coming to you from Teen Vogue. So you guys have have already heard about my tips from an intern’s point of view. Now I wanted to share with you some fun things that I have been able to do during my time here! Photo- shoots are a really big part of any magazine no matter the theme of the magazine. My second day at Teen Vogue I was invited to work on the set of an amazing photo shoot. When my boss asked me I was beyond ecstatic. I couldn’t believe this was happening on…

When I started my internship at D4 Creative Group I was under the impression that I would be taking on the position as an Account Management intern. However, as things progressed my title soon morphed into New Business intern and I am very glad that it did. In the account management track we briefly touch on the subject of new business within an agency. We grasp an understanding of what a request for proposal is and what to do once we have obtained one, in fact many project that we do throughout the program are based on this outline. But,…

I have an internship with Hatfield Quality Meats in their customer solutions department. Customer Solutions is split into three separate parts, Marketing, Sales, and customer service. I am the only intern in the whole department and I mostly help out the salesmen for the fresh pork team and help out with marketing for the entire company. Hatfield is the company that does the Philadelphia Phillies Dollar Dog Night. Hatfield is owned by the Clemens Food Group which is a branch of the Clemens Family Corporation. The Clemens Family Corporation owns many different businesses including pork production, real estate, transportation, cold…

The past 3 weeks have been very exciting. Three weeks ago, I was asked to help with Hatfield Meat’s Christmas holiday ham promotions. I was moved from the sales department to the marketing and promotional department. Along with helping them with their Ham promotions, I was asked to help the marketing people with different projects. Throughout the past couple weeks, we have had a few meetings as far as brainstorming and figuring out what the cost would be to implement any type of promotion. Once we decided that we were going with a certain plan, we had to go over…

Interning at a television station has taught me a  lot this summer. Long drives into New Jersey, hours of co-editing, close captioning, that is, repeating everything being said on screen into a microphone, and blogging has added up to an exhausting, but very rewarding couple of months. Being able to observe and be a part of real-world, professional production and business is truly exciting and has given me a much more realistic outlook on future career goals, more so than working with peers in a college environment. While I have gotten to meet people who have inspired me, and some who have…

Hi again, Today I sat in on my first meeting on the top floor. This meeting was about the new stance FHB has on one of their long term clients, ABC fine wines and liquors. FHB has been the ad agency for them for more than 15 years now and have had some limitations on what they could and could not do especially considering the online aspect of the campaign. The major problem with the website, that we found out, was the problem with the key words coming up with the search engines. It wasnt that the web page didnt…

This is the final week for my internship with Miles High Productions. With only one final report to submit to the marketing manager, the only other task that I need to get accomplished is my phone conference with the president and founder of the company, Chip Shultzman. In this upcoming phone conference, Chip will be interviewing me on the internship, finding out my thoughts on the company and the work that was assigned to me. Another main component of this phone conference will be regarding next summer and the opportunities that exist for my potential employment with Miles High. Based on…