Interning at the Bucks County Visitor Center has really allowed me to put my copywriting skills to the ultimate test.  My major project for the summer is writing the editorial content for their Destination Guide, which is the official destination guide for Bucks County tourism attractions.  Although writing solely about Bucks County’s “attractions” may seem boring I actually have a lot of fun writing about it.  I spend a lot of time going out and about through out the county actually interacting and getting to know our partners (which makes for great networking for the future!).  The other day I…

Today was the first time I came across a TV spot that I helped place, and I must say, it was rather exciting!  I’ve worked a lot on the Ford account at Harmelin, and today was the first time I guess you could say I witnessed my work pay off.  I was watching some prime programming when I witnessed a Ford Dealers Group advertisement. It was definitely a sense of accomplishment to know that the work that I’ve done is reaching people in the real world and benefitting an actual company. This is why I got in to advertising in the…

For this third blog, I want to talk about how my Marketing internship experience with JahRock’n Productions has personally affected me as I pursue my own music career alongside of my Advertising/Marketing career. As I stated in a previous post, one of the things that I learned how to do was to use Twitter and Facebook as a research and marketing tool. Using it this way is much different that how I would use it as a personal thing to just have fun and keep in touch with friends and family. As an inspiring music artist, I am not signed…

I’ve been interning at Lunchbox Communications in Manayunk over summer and I must say, there is something about interning for a small agency that is in a way, otherworldly. Being that I’ve had the chance to intern at both a larger ad agency and a smaller one, I’d definitely say that you have the ability to be more hands on at a smaller agency. Being that everyone’s job is pretty crucial how smoothly things run at a smaller agency, your role as an intern is just as important as who ever you happen to be working under. At a larger…

I think one of the obvious main purposes of an internship is to get an understanding about what the hell it is you want to do with your life.  I think that it is the first real place that you can start to give definitive answers about where and what type of place you would like to work at when you get the chance.  For me, working at this radio station has definitely answered some questions.  The first being that while I enjoyed working in this department, promotions for a radio station (and probably for anything for that matter) aren’t for me. …

The single most important things that I’ve learned from my internship and Lunchbox is that organizations is key. It is absolutely essential that you keep track of everything. This includes, but is not limited to, note on meetings, notes from clients, emails, contact, new files, old files, EVERYTHING! I considered myself to be a fairly organized person before, but I can definitely say that I am an expert of organization now. I now keep both physical and electronic versions of EVERYTHING that deals with a client separated in specific folders or binders. Plus all of my files/folders/binders are dated and…

As my internship at Katz has come to an end, I look back and reflect on my experience. Katz has opened my eyes to a seemingly dying media: radio. Radio is extremely underestimated by the advertising community as many people believe that the medium is not very versatile or is being replaced by satellite radio or iPods. This is not the case. Radio has the ability to make a local impact for a national brand. Not only did this internship open my eyes to the possibilities of radio, but also the nuances of office relationships and insight into the real…

As a  promotions intern at BENFM I come in and have a few things that I’ve done a few times, what I consider the core of my job here.  First thing I do when I come in is celebrity and gossip stories.  Now, before you wave that off as nothing, let me explain something to you.  I’m not really the celebrity, gossipy kind of person. I could care less about who is getting married, divorced, who’s having who’s kid, and what Justin Beiber is up to on a daily basis.  But alas, here I was everyday, reading about how JLO is…

  Radio, in general, was nothing foreign to me.  I mean who doesn’t know what the radio is, right? Wrong.  My internship at Radio One has introduced me to a completely different world of radio.  At our initial internship meeting all the interns were given our expectations and what we were expected to learn by the conclusion of our internship which were to run the boards, execute promotional events, network, know how a radio station is operated, and to have a basic level knowledge of how each department works.  In order to make sure these expectations were met, we were…

As school is fast approaching, I am lucky enough to continue my internship through the fall at Philadelphia magazine. The project that I have been working on, since the beginning of May, is soon launching on the Design Home website and I could not be more excited. Although the next two weeks will be hectic, I know that all of the hard work will pay off once I actually see the virtual aspect of Design Home! I will be attending the Design Home launch party in September, and all of the clients that I have been communicating with will be…

Through the few months I have been interning at Radio One, on top of learning a lot about radio I have also built great relationships. Who would have known networking could be so fun!  When working long events, especially late at night, it is always great to have people with you to make events fun, especially when its over 100 degrees outside or pouring down raining.  I have met so many people that I can picture doing great things in the entertainment industry and they too have also taught me a lot.  As interns not only did we work with…