PHL: Modern Renaissance City
As a Temple Student and thus a Philadelphia resident I seem to often forget that tons of people visit Philadelphia as a vacation spot each and every day. That was until I came across PHL Partners, a “toolkit” to show the great parts of the city of brotherly love. This toolkit made by the Philadelphia Convention & Visitors Bureau is an open-source platform that shares the unique stories of Philadelphia. This advertising effort is working towards associating Philadelphia as a “modern renaissance city” by creating a montage of shots throughout the city highlighting the uniqueness Philly has to offer.
The campaigns is most noticeable for branding Philadelphia as PHL while convincing people why Philly is a “must visit” destination. There is no singular reason Philadelphia is the best city around but rather many things to do and experience. The Philadelphia Review states that “The campaign is narrative put together from interviews, inquiry, observations and work sessions securing experiential feedback with hundreds of Philadelphia residents, visitors, business leaders and students, both domestic and international.” The review also includes information on freedom, democracy, and america, innovation and education, creative spirit, outdoor life and sports, vibrant street life, and why its accessible and friendly.
Check out the promo video PHL: Modern Renaissance City to get a feel for the campaign as well as the Philadelphia Review for tons of more information surrounding Philadelphia’s new branding!
Funny that you wrote about this, because I’ve been interning at the Philadelphia Convention and Visitors Bureau so this has been my life the past 3 or so months! I’m really proud that I get to say I’ve been a part of this process. I’m hoping to post a blog entry soon about an Annual Luncheon event I attended for the PHL CVB which revealed a cool preview of this new material to businesses of Philly before they launched it to the public. I especially love the video!
That is so awesome that you got to be a part of this! I am actually really interested in knowing more about your internship at the PHL CVB such as what department your working in? I’m from Reading, PA and interned at the CVB there this past summer doing some graphic design and social media stuff and wondered how the internships may be the same or different from a smaller city to a larger one.
I like how they branded Philly with the PHL logo. It helps to add a modern feel to this old city! The promo video highlighted Philly in a very positive light and it was nice to see especially because Temple is located in a rough part of North Philly! It was refreshing to be reminded of all the great things there are to do here because living in North Philly does make it easy to forget!