AdLib - Page 154 - The Experiences of Temple Advertising Students

Michelle McGowan
April 15, 2011

Internship in Retrospect

As my internship at Maiden Media () comes to an end, I figured I’d blog about some of the things I’ve learned in the last three months that I’m sure a lot of people can relate to as little students in the big professional world. I was actually hired by Maiden as a part time copywriter for the summer, so I’m looking forward to a new start with a totally new outlook. 1. They are people too. Before I started at Maiden, I was pretty much terrified of the real world and I was convinced that these professional adults would…

April 15, 2011

Now What?!

My internship ended this past Friday, I am graduating in less than a month, and I am now posed with the daunting question most people in my position are faced with.. now what? Somehow I feel like sitting at home on my couch scanning Craig’s List idly is not going to help me fulfill my future goals, so finally it became time to be a real person and start being proactive. The first piece of advice told to me by teachers, professionals, and friends is always “network.” So, networking-away I have gone. I…

Maureen Kaiser
April 15, 2011

I wear many intern hats

I wear many intern hats here at Quaker City Mercantile. As I’ve stated before, everyday is different here at the agency. I’ve recently been trusted to proofread various pieces we are going to send out to our clients. For example, one client of ours is TYR (the swim company) and I was asked to proofread the magazine we would present to the client. It was very interesting reading through the magazine since I got to learn about all the different styles of goggles from Aquasockets to Hydrospex. This is what I love about advertising. You are able to learn about…

Chiara Brunori
April 15, 2011

Internship @ Fox Update

It has been about three months since I have started interning, which is so hard to believe! I cannot get over how fast the semester has been flying by. I am delighted to say that I have been enjoying my position as a Marketing/PR intern in the Dean’s Suite at Fox. Each day I am giving new duties, which keeps things interesting for me because I am experiencing everything that goes on in making a company operate. One thing I really admire about the full-time staff I work with is the amount of respect that they have for the other…

Phil Matarese
April 14, 2011

Webby Awards 2011

The Webbys is an award show celebrating excellence on the Internet. And since the medium is virutally endless, they’ve broken it down into several categories: Websites, Online film & video, Interactive Advertising, and Mobile / Apps. From their, each section is broken down into (roughly) a million subcategories. Click HERE to check out this years nominees. This is a great resource for inspiration in design, copy, and a lot of interactivity. The 2011 Webby’s Live award show will be streamed on YouTube June 13th. Last year B.J. Novak (Ryan from the Office) hosted, and was hilarious.

Temple Ad Club
April 11, 2011

Philly Ad Club Agency Crawl 2011

[ Submitted by Dani Masi, Advertising Copywriting Student :: tub49931@temple.edu ] What better way to spend a rainy Friday afternoon then visiting Philadelphia ad agencies? Friday was the annual Philly Ad Club Agency Crawl. 50 students from universities and colleges across the Philadelphia region gathered to “crawl” from ad agency to ad agency in Center City, touring their facilities and seeing reels of their work. This was my second year as a “crawl” participant, and I was looking forward to the event for weeks. We had the opportunity to visit three different agencies: Red Tettemer and Partners, Neiman Group and…

Phil Matarese
April 10, 2011
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Pixar’s Slightly Creepy Viral Campaign

Pixar recently uploaded this video to their YouTube channel in promotion of Cars 2. This is their second viral video, after last years (much better) Lots-o’-Huggin Bear spot for Toy Story 3. What do you think? Is this too… weird for a kid’s movie? I believe Cars 2 is spy-oriented, so that would explain some of the gadgets and other hidden things. Check out the comments below the video for some explanations. Hat tip to AdFreak

Megan Wolff
April 9, 2011
2 Comments

Zyrtec’s Gettin’ Desperate

An advertisement for Zyrtec popped up recently during an episode of Desperate Housewives on Hulu (yes, I still watch that show, ha-ha), and it’s desperate attempt to stand out against Allegra was disappointing. You can watch the commercial for yourself here, but I will describe it anyway: A businessman and his female coworker are walking through the park. The businessman sneezes, awkwardly flirts with his female coworker, and proceeds to pull out a bottle of fruit juice to take with his Allegra. “You can’t drink fruit juice with Allegra!” female coworker exclaims in a foreboding tone, “It says so right on…

Skittles ‘Touch’ Online Ads

If I had a dream account to work on, I think I’d have to go with Skittles. Of course, I’m basing this solely off of the completely insane and original advertising they have already (I don’t even particularly like candy). Nothing is too weird for them. I believe the agency behind the madness is TBWA/Chiat/Day- so hat’s off to them. Open the video up in YouTube and check out their other ‘touch’ ads- they’re all equally as disturbing as this one, trust me! https://www.youtube.com/watch?v=eDlaJlb1ezg&feature=player_embedded

April 7, 2011

It’s a balancing act

(my space, how it is, most of the time I’m at my internship)For all of you who can balance your school work, your internship, your job, and your personal life without pounds of chocolate and an IV of coffee, you are a robot and should not be reading this blog. It’s hard work. I have been interning at LevLane for the last 7 months, been a full time student, Part-time worker, and occasional friend to those who are lucky to get me on a good day. Don’t get me wrong, I love it, I love being busy and having things…

Cocktails in Ancient Egypt on a Sunday Afternoon?

The agency I intern for, Quaker City Mercantile, attends various events where they showcase our products. On Sunday, March 13th I was lucky enough to work at the event entitled Brewer’s Plate at The University of Penn’s Museum of Anthropology. The event, which was a fundraiser for Fair Trade Foods, comprised of numerous local breweries and restaurants all coming together to offer yummy samples. The purpose of Quaker City to attend events such as this is for people to gain exposure on the unique organic liquors Quaker City’s store Art in the Age…

April 7, 2011

KYW Newsradio 1060: Promotions & Events Internship

People have been asking me lately, why are you an advertising major, interning at a radio station, and going to law school in fall? And my favorite question is, why aren’t you pre-law? Well first off there is no such thing as pre-law so that is why I am not pre-law. Likewise, I wanted to have a degree in something I’d actually use in case law school doesn’t pan out as expected. A majority of the students currently in law school are Philosophy majors, Political Science majors, or English majors. No offense to them, but if law school doesn’t work…

April 7, 2011
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KYW: The Promotion Side of Things

A part of the promotions coordinator/interns job is to call the prize winners from our KYW database. See, on the KYW website you can register to win monthly prizes. The prizes are various, from things such as gift certificates to restaurants, spas, etc to tickets to concerts, plays, operas, and other family outing stuff. When people register they go into a database and a program called “Sticky Fish” chooses a winner at random. Well, they usually give away one big prize every now and then and during the course of my internship it was a one week cruise on Norwegian…

Andrew Rutledge
April 7, 2011

SpY Street Art

Today’s post is about street art. It was a huge trend that picked up on a mainstream scale in the late 90’s and has continued to gain popularity among the public. Unfortunately with public recognition comes what some would call the demise of street art. Many critics of street art as well as ex-street artists, feel that street art is now played out or dead. Well SpY, a Madrid based group of street artists, has a few fresh pieces still leaving us (well at least me), in awe.