Hittin’ Homers with WOGL

Last friday was opening day for the Phillies, and luckily for me I got to work a promotions event for WOGL.  I was super excited because I had never actually done any promo events yet.  I usually would just make phone calls and help with the radio station’s prize give aways. It was a very fun experience overall, despite the bad weather.  All of CBS Radio‘s sister stations were there representing the company as a whole.  We were set up at the Third Base Gate carnival that  is sporadically held at major games throughout the Phillies season.  The basic idea of what…

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Temple Design Student

My friend and design consultant, Justin Morris, was recently indicted into lettercult. Now this isn’t the Pulitzer prize, but in the design world it is pretty rad to have your work posted on here. Justin is a Tyler School of Art senior design student. He works at Impact Magazine in NYC and also has a job already lined up at the Brooklyn Circus once he graduates. It’s no wonder that his hand crafted type and letters were chosen and placed under the best of 2010. Amazing work Justin, way to go friend.  

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A Facebook Campaign So Good, Facebook is Jealous.

I discovered this from the most excellent Ad Teachings– definitely a must follow for anyone on Tumblr. SAS came up with an innovative way to get people to enter into their contest and provide free advertising. I love how they utilized Facebook’s formatting to their advantage (probably the same reason the contest shut down). Keep up the good work, SAS- FIGHT THE MAN!

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Helga Steppan Monotone

Some say that photography is the most complicated art to pursue. While there a lot of problems with that phrase and a lot artists that would love to combat, this is primarily true. It’s hard to be original with a photograph, and its especially hard to find new subject matter to shoot that will make a jaw drop. Helga Steppan is a Swedish born designer and photographer from the Royal College of Art in London. Below is a series of her wonderfully monotone images that study the beauty of a sole scheme.

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98.1 WOGL: Greatest Hits of the 60s, 70s, & 80s

In January I started an internship at CBS Radio’s 98.1 WOGL.  This radio station reaches an older demographic (25-54) and plays the gratest hits of the 60s, 70s, and 80s. One might ask… Ashley, why do you think you would fit in at a radio station that does not even reach your demographic?  And my answer for that:  I already know how to generally reach my demographic since I’m apart of it!  I’m knowledgeable of what is hip and new, and have experience with reaching out to college students.  What I am interested in at this internship is that I can learn…

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The Axe Effect

This print ad for Axe body spray was brought to my attention today, and I thought it might be time to comment on Axe’s advertising which is– surprisingly, clever. Of all the body sprays, deoderants, and male cleansing products, Axe undoubtedly holds a place in the market as one of the most frequently advertised. Their variety of ads span back through a number of campaigns– most of which objectify women in some way. Some of the ads are simply composed of half-naked females oggling over a male (who is, of course, wearing Axe). Other ads highlight a number of things…

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People for Bikes Campaign

Before I dig into these ads with my thoughts, I want to say that I fully support this cause. Philadelphia is notorious for being very unfriendly to it’s large bike population. We completely lack bike lanes which are crucial to safety, and we suffer from pothole-itis because of Penndot’s work ethic. Not to mention cab drivers and every badass on broad street wants to run us off the road because we aren’t moving 60 miles per hour. Imagine what bike lanes could do in Philadelphia. This campaign is really inspiring. There’s my critique. Campaign created by Colle + Mcvoy, and…

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Fish out of Water?

  Since the last time I blogged I started thinking about what I was thinking when I started to apply for internships and how that relates to the experiences that I have had so far. When I was looking for internships, I used the Career Center’s website as a jumping off point. Anything that was “tagged” with Advertising, Marketing, or Communications caught my eye. Little did I know, my internship with The Gabriel Institute, was focused on PR. Now, you would think that being an Ad major in an internship focused on PR would be somewhat difficult. Surprisingly, it’s fun,…

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Good Company Coffee

It’s pretty easy to not stand out in the coffee industry. Hell, Starbucks and Dunkin Donuts have a tough time doing it with what seems like a limitless budget and the opportunity to work with the best in design. Landor created this packaging design for Good Company Coffee. They seem to be a robust multi-country agency. As a web junkie, I always critique each agency’s site when I visit. If it is in flash I immediately shut it down for being archaic and self-indulgent. Landor’s site is clean and clear. So is the design they conjured up for Good Co.…

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learn the lingo

Something that has become rather evident to me not only just at my internship this Spring, but also around campus at Temple my senior year is that it is absolutely necessary that you learn the lingo and commonly used terms in your field. I am personally an Art Direction major, which I’m sure means I have been exposed to a slew of terms that an Account Manager is unfamiliar with, and visa versa. These terms and concepts are catered per-field, and though it is not a bad idea to familiarize yourself with as much as possible, you certainly need to…

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