The Naturalista

Growing trends and changing consumer preference carve out a space for the Naturalista, a woman with natural hair. Marketers and brands must understand her motivations, passions, and how to gain her trust.  She faces challenges and concerns and in order for marketers to capture this consumer brand tribe, they must implement…

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Looking back

10 more days, that is what is left of my college career. It’s so weird to think it was just 4 years ago that I was taking my first advertising class (media and society with wonderful Ms. Saewitz of course). I guess this post is more a reflection of the…

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Allied Integrated Marketing

My name is Lauren Bayer. I am a senior in the account management track at Temple University. I currently hold an internship at Allied Integrated Marketing in center city. Allied is a full-service advertising agency and public relations firm with capabilities including placement of print and broadcast advertising, marketing, publicity…

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SEPTA’s New Campaign

Hello all, I am Austin Heron and I’m a senior advertising major with a current internship at Harmelin Media.  Harmelin Media is located just outside of Philly in Bala Cynwyd.  I have been a media planner intern since January and so far it’s been great.  I am working with a…

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The Beginning of the End

Hello all! As my internship with Sodexo and the Temple Dining Services comes to an end, I realize that I learned so much from this experience and gained many positive skills. First, I’ve learned that art direction of advertising isn’t all about the design; it’s about making the design work…

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