AdLib - Page 162 - The Experiences of Temple Advertising Students

Sarah Mariano
February 6, 2011
3 Comments

Mural Arts Program’s ‘Love Train’ Tours

Have you heard about the Love Letter Mural Project? Love Letter is a project by West Philadelphian native muralist Stephen Powers in conjunction with the City of Philadelphia Mural Arts Program. What is this Love Letter Train Tour? Philadelphia’s official Love Letter Train Tour, leads visitors on an urban adventure on SEPTA’s Market/Frankford evaluated train line to view 50 rooftop murals along the Market Street corridor. The project collectively express a love letter from a guy to a girl, from an artist to his hometown, and from local residents to their cherished neighborhood. Mural Arts guides will provide riders with detailed stories…

tamalin
February 5, 2011

AT & Teapot

As far as I’m concerned, this is the first funny commercial of the year. AT&T takes a stab at repositioning its intentionally unmentioned competition. There has been much back and forth between AT&T and Verizon legally and commercially about who’s fastest and I still don’t know honestly. From my understanding, Verizon has infrastructure on its side and there wouldn’t be so much complaining about the iPhone if AT&T was really the fastest. That’s why AT&T isn’t naming names. This campaign seems to be more about prevention and lessening buyer’s remorse than an actual benefit. You’re going to get the message…

tamalin
February 5, 2011
2 Comments

The Shack…

Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from there that lasted more than two years. Before I found a better option, I was using earbuds that required a converter to work with my phone– a converter sold only at Radio Shack. I’ve had the phone two and a half years now and I’ve been through several converters. I tried to get a coverage plan for it and they wouldn’t play ball. The clerk told me quite honestly, “We know it’s cheap. Sorry.” It’s not unusual to pick up…

Sarah Mariano
February 4, 2011
3 Comments

Explore art museums worldwide (from home).

(In high-resolution, too!) The Art Project by Google offers you the opportunity to explore art museums from NYC to London to Prague using “Street View” technology. You can zoom in to artworks of interest and expand the information panel to read more about an artwork. You are given options to explore more works by artists you see in these museums as well as watch YouTube related videos. Haven’t been to the Van Gogh Museum in Amsterdam yet but you love Van Gogh’s work? No problem. Take a stroll through the museum here. This is an amazing project. Google never ceases…

Sarah Mariano
February 4, 2011

I Heart Logos: A truly unique (and amazing) design competition

I heart logos season two has just begun. This is the only design competition of its kind. Anyone can submit. ($10 submission fee per logo entry). You can submit as many as you’d like. And the submission period goes until August 31, 2011. After the submission period ends, the voting begins. There aren’t ‘famous judges’ in this competition. Anyone who joins the “I heart logos” community can vote and/or submit a logo design. The design world’s voice will be the one who will choose the winning logos in this competition. All designs have to stand on their own merit. No…

David Corbin
February 4, 2011
1 Comment

Hot Soup Coming Through: Campbell’s Soup iAds More Effective Than TV Ads

With winter in full swing, many individuals–including this author–are seeking the solace of comfort foods. It only make sense for advertisers to try to appeal to this hankering–or in my case, weakness–of cold weather commuters to try a warm bowl of soup. Today, Apple released results from a self funded study that claims its new iAds service–which runs ads on the iPod and iPad–is twice as effective as traditional television ad placement. This assertion is based on comparing Campbell’s Soup iAds to those shown on television. The results yielded a greater recall rate by viewers who watched the iAds over…

Sandra Valera
February 3, 2011

What’s up with Egypt?

Egypt and Tunisia keep getting mentioned both on the news and on campus. We hear names like Hosni Mubarak and Ben Ali but who are they and what have they done to piss so many people off? Get into the loop of what is potentially history in the making. PANEL DISCUSSION AND OPEN FORUM: Egypt and Tunisia’s Popular Uprisings ON PANEL :: Peter Gran (Department of History), Sean Yom (Department of Political Science), Alexa Firat (Department of Critical Languages) Friday, February 4, 2011, 4:00 pm – 5:30 pm in Anderson Hall WHY SHOULD YOU CARE :: “Students (and members of the community alike) may learn…

Sandra Valera
February 3, 2011

Are You Inked?

If you love body art or have a tattoo, the Philadelphia Tattoo Arts Convention can be a chance for you to meet like-minded people. If you’re looking to get a tattoo, what better place than a convention where there will be professionals coming in from all over the world? Hey, it beats your nearest sketchy tattoo parlor! Philadelphia Tattoo Arts Convention : A showcase of body art February 4th – 6th 2011 Friday 2 pm – midnight Saturday 12 pm – midnight Sunday 12 pm – 8 pm @ The Sheraton Philadelphia City Center Hotel 17th and Race St. Philadelphia,…

Phil Matarese
February 3, 2011
1 Comment

CopyWRITING: Yes, you are a writer.

If I could have the attention of all the copywriters for a moment, please. Art direction, account management, research: you can stick around if you’d like. I still love you for who you are. As my first blog post for Temple Adlib, I figured it’d only be fair if I did it on the essence of our major- that being writing. “I’m a writer.” Say it out loud. Feels weird, right? It’s almost like a dirty little secret. Something you don’t want your parents to know about. But the truth is, you are one- and if you stay within this…

Andrew Rutledge
February 3, 2011
1 Comment

Back to the Basics

https://www.youtube.com/watch?v=8ulbjaKmKG0&feature=player_embedded Volkswagen is releasing a new 30 second spot for their second generation “neue” beetle. Created by Deutsch Inc., located in New York and Los Angeles. Unfortunately they have a flash site, which isn’t very up on the times, but I’ll look past that after seeing this spot. Generous use of 3D rendering without making it look fake. The quality looks on the level of Pixar studios, amazing to me. It is pretty easy to make 3D motion spots look cheap and cheesy. This isn’t the case for Deutsch Inc. and their back to the basics spot for the 21st…

Andrew Rutledge
February 3, 2011

Agency of the Week: Qube Konstrukt

Qube Konstrukt, an Australian “do it all” agency has my pick of the week. With works using every medium and in every media I just couldn’t put them down in any way. Not only do they produce a ton of work, but they produce it with such aesthetic quality and attention to detail that I ask you to look over the agency and find a flaw. Another thing I can’t believe is their client list. From MTV to Honda they are grabbing up some big names in all different industries. Below is a bit of their work that I found…

Andrew Rutledge
February 1, 2011

The Modern Telephone Concept

Not only is the video especially inspiring, due to the content and also the ambient soundtrack, but the concept is ingenious. If produced, this phone will be a huge step forward in application development and in design. We are talking about three touch screens here as opposed to our current standard of one. This leaves room for so much expansion that we all aren’t expecting out of a device that has been advanced enormously in a little over a decade. Here are some close up images for inspiration and analyzation. The designer who will most likely become rich within the…

Temple Ad Club
January 23, 2011

Temple Ad Club welcomes everyone back for Spring Semester with many exciting events!

Hello everyone! On behalf of TAC, we hope that everyone had a pleasant break. It is good to be back though! TAC has a lot to look forward to this semester. First of all, our general board meetings will be kicking off next Tuesday, January 25. The time and location has been changed. Meetings will now be held every Tuesday in room 220 of the Student Center from 4:30-6. TAC Agency will be held on Wednesdays 4:30-6 (undetermined location) and NSAC is still Tuesdays and Thursdays, 3:30-4:50. Please come out and make an appearance! TAC had an amazing time at…

January 2, 2011

The Hit Man…

Philadelphia Mob Hit Man John Veasey This composition would make an amazing outdoor installation, but I could understand neighborhood groups not wanting to glorify mafioso (especially since the fascination has died down). It’s credited to mosaic portrait artist, Jason Mecier. It would fit right in at the Magic Gardens (of crime). It’s like MacGuyver’s war chest. I’m really curious as to where this piece ended up. If I could buy it, I’d turn it into a coffee table. Not a single piece of Scarface power art can touch this. To this day, I don’t think I’ve had a class more…