Just take a look at this print ad…
At first glance, I thought it was a cellphone too, but taking a second glance, its something more than that.
Nissan’s “CellTruck” print ad was created by TBWA Argentina. Brilliant, isn’t it?
The art direction of this concept was executed very well!
Not only does Nissan promotes the well being of others by emphasizing on the message of “Don’t text whiling driving”, it also creates a subtle yet strong visual image of an oncoming truck of a deadly consequence if you do text and drive!
Although, it doesn’t necessarily convinces me to buy a Nissan, however, I really like how Nissan associates itself with the message of safety for drivers out there like myself.