When one of your clients is about to be featured on Oprah’s “Favorite Things” list, it’s big. This is especially so for a small agency like MOD Worldwide that deals largely with local clients.  One of MOD’s recently acquired clients had come to the company looking for a complete brand re-haul: logo, business card, letterhead, envelope, packaging, website…the works. We happily took it on, and later found out that our client’s product would be in the December issue of O Magazine, on the coveted “O” list. This put the entire office into  hyper drive, because now the identity system needed to…

The idea of teamwork at a fashion magazine is learned during the first shoot as an intern that you work on. A fashion editorial feature begins with the inspiration and ideas of the fashion director. Following up with the research of great “looks”, appropriate photographer, the scouting of gorgeous models, and the finding of an excellent location. After all of the elements are decided a shoot idea is then finalized. The associate fashion and acccesories editors then go to work to get the most in-demand and important ready-to-wear and accessories in to the magazine office to be sent on to…

So since the semester is almost over, my internship director has given  me the opportunity to come up with my own seasonal event for the company. Cities2night provides over ten different events over the year, from a huge New Years Party to a bowling tournament. The main objective of the project is to give me the creative outlet to not only come up with a seasonal event but plan it, which means decide the budget, venue options, promotional plan etc. While at citien2night, as an intern I was constantly working on events that were already established, while at time this…

My favorite project during the entire internship was for a section of the store called ‘Diener’.  This part of the store is where home goods are sold, bath towels, plates, etc.  The concept was a kind of 1950’s diner feel.  Some of the things we made were paper cups cut and sewn together with bright red thread and placed as a display along the wall, paper red and white checkered place mats on the tables that held the kitchenware, and giant towering spirals of paper napkins placed on wooden dowels.  The wall of this section of the store was painted…

I couldn’t be luckier to be an intern at LevLane. The experience I’ve gained in the past three week overshadows months I may have spent elsewhere. I’ve been fortunate enough to meet and learn from some seasoned veterans in the business. Jerry Selber is the senior copywriter and his suggestions and wisdom are something I one day hope to achieve myself. Another copywriter, Matt, has also helped me hone my craft. His ability to think within the confines of space has helped me to think smaller. Bernbach would be proud of my progress. As for assignments, I’m often asked to…

While studying advertising at Temple, have have begun to realize how many directions it could take me in my career. I could become a media analyst, creative graphic designer, an account executive… and the list goes on.In my experience there are about 8 major departments in a small advertising agency. These are (of course) broken down even further to have various positions within a department. While working at a small(ish) agency  I have been lucky enough to get a better understanding of these fields. Account Management communicates with Project Management, both who talk with all departments. Each department needs information…

I’m an advertising, art direction student, with an art minor. I like art. I want to create art. I can spend days without blinking working in Illustrator and Photoshop.  All my friends know I’m a wanna-be creative director (let’s not get our hopes up just yet). That’s why when I tell people that I am doing an account internship, I get a tilted head and squished faces saying, “You? Account? Since when are you a suit?” My response usually is, “Since I was scared I wasn’t good enough and wanted to just check out the other side of things. Don’t…

Recently at my internship at ReminderMedia, all of the interns were given a set of standards that we are all at this point expected to meet each day while doing any given task. For example, people making sales calls are expected to either make ‘X’ amount of calls per day or be on the phone for ‘X’ amount of minutes per hour, or people doing data should have ‘X’ amount of contacts edited per hour, etc. Along with the introduction of these standards came the introduction of some incentives as well. One example of this would be that now at the end…

When I first began my internship I was really excited and optimistic.  There are so many possibilities when it comes to advertising, especially when advertising real estate.  I immediately came up with a long list of advertising possibilities.  I had a lot of ideas for new advertising strategies, and changes that could be made to the current efforts, as well as ways to more effectively use the mediums traditionally used for advertising real estate. One important lesson I’ve recently learned is that timing can be very unpredictable.  The broker I am working with has one specific property he is highlighting. …

Anthropologie doesnt have any advertising outside the store other than emails and catalogs. Anthro relies primarily on their beauitful handmade designs and creativity to “advertise” to the customer. I think that what they are doing is genius since people keep coming back. Anthro has many loyal customers since their products and clothing are unique and usually hard to find anywhere else. I am so grateful for this opportunity to be a visual design intern at Anthropologie. It has been a long time dream of mine to work for this company someday because of their creative eye and aesthetics, the design…

It can be terrifying and stressful to talk to someone at a networking event. You know nothing about them, and unlike other social settings, everyone already knows why you’re there. So, how do you start the conversation? You use F.O.R.M. F.O.R.M. is an acronym for family, organization, recreation and motivation. People LOVE talking about themselves, and when they get a chance to do so these are the topics they enjoying talking about the most.

As a brief introduction to interning at Anthropologie, I will briefly describe how the store is set up and what the visual arts department is responsible for.  When I first came to Anthropologie, the store was split up into 5 sections located in various areas of the store.  Each section came with a visual concept.  These concepts change several times a year depending on the month and upcoming seasons.  Starting in August, two of the main concepts I was involved with working on were called Fieldhouse and Cottage Industries.  I will be discussing the process of putting together Cottage Industries.…