When I first began my internship I was really excited and optimistic.  There are so many possibilities when it comes to advertising, especially when advertising real estate.  I immediately came up with a long list of advertising possibilities.  I had a lot of ideas for new advertising strategies, and changes that could be made to the current efforts, as well as ways to more effectively use the mediums traditionally used for advertising real estate. One important lesson I’ve recently learned is that timing can be very unpredictable.  The broker I am working with has one specific property he is highlighting. …

Anthropologie doesnt have any advertising outside the store other than emails and catalogs. Anthro relies primarily on their beauitful handmade designs and creativity to “advertise” to the customer. I think that what they are doing is genius since people keep coming back. Anthro has many loyal customers since their products and clothing are unique and usually hard to find anywhere else. I am so grateful for this opportunity to be a visual design intern at Anthropologie. It has been a long time dream of mine to work for this company someday because of their creative eye and aesthetics, the design…

It can be terrifying and stressful to talk to someone at a networking event. You know nothing about them, and unlike other social settings, everyone already knows why you’re there. So, how do you start the conversation? You use F.O.R.M. F.O.R.M. is an acronym for family, organization, recreation and motivation. People LOVE talking about themselves, and when they get a chance to do so these are the topics they enjoying talking about the most.

As a brief introduction to interning at Anthropologie, I will briefly describe how the store is set up and what the visual arts department is responsible for.  When I first came to Anthropologie, the store was split up into 5 sections located in various areas of the store.  Each section came with a visual concept.  These concepts change several times a year depending on the month and upcoming seasons.  Starting in August, two of the main concepts I was involved with working on were called Fieldhouse and Cottage Industries.  I will be discussing the process of putting together Cottage Industries.…

As the first of the 3 rolling admission deadlines approaches, City Year stepped into high gear to reach their quota of applications for the year. The application process isn’t easy, after 1000 applicants submitted applications last year a little over 200 were picked for this year’s service opportunity. The last couple of weeks my internship was filled with e-mailing, posting, and career fairs. Through massive e-mails, I was successfully able to set up over 20 classroom presentations and currently working on various meetings with different organizations on campus. The work I’m doing is helping to build awareness and help City…

TEDxPhilly will be streaming live all day at National Mechanics on Thursday! Bring your friends! About TEDxPhilly: TEDxPhilly is an opportunity to celebrate what is happening right here, right now in Philadelphia and beyond. This daylong event will investigate the theme of right here, right now through multiple lenses and in textured ways. It is within local and personal spaces that larger political, cultural, and economic decisions are negotiated. The TEDx platform provides a space for Philadelphia-connected speakers and audience members to address some of the most pressing issues of today, and examine how those issues shape and are shaped by…

This semester I am interning with Temple’s English Department. You may be wondering, why are you interning with them if you are an advertising student? The English Department at Temple is trying to create a community of students, alumni, and faculty through social media. That’s where I come in. I am starting the first social media outreach in the English Dept. through Facebook. Now, we all know that Facebook is all about connections and that’s exactly what the Department wants to accomplish. By creating an online presence we hope to establish a community of people all interested in similar things.…

In 1977, The Voyager Spacecraft was sent into orbit. On this vessel of interstellar travel, there contains a golden record encapsulating human history through spoken languages, animal sounds, and musical selections. This record serves as tangible evidence of our existence to other possible intelligent life forms. If a new Voyager project were to be constructed, I see no reason why this television advertisement below shouldn’t be included. I believe this speaks well for humanity as a whole.

We just had our magazine launch party yesterday night for the first magazine at the Sporting Club at The Bellevue.  What a success!  It was a fairly good turn out, with just over a hundred people.  There were drinks, food, and many photos taken! Check it out on their facebook page!!  We have already started working on the second issue which will be out in March.

There are certain necessities in life that most of us take for granted. For example: toilet paper. I intended to rattle off multiple examples, but I think the TP reference qualifies as “nuff said.” We grow accustomed to certain everyday items, and eventually just forget how much we appreciate them. The same goes for items we rarely use, or, shall we say, download. * Charmin Bears: the perfect example of paper appreciators Since my specific position is helping maintain the Philadelphia 76er’s site, I know first hand how keeping things up-to-date is a daily and time consuming task. When it’s…

Throughout the past few years, there has been lots of talk about newspapers as a dying media. We hear it in our classes, in media articles, and even in newspapers!  But although there has been lots of talk about print media diminishing, especially newspapers, as I learned today, newspapers are still being used! Today at Harmelin I was given the task of checking the advertising rates of various newspapers for a specific client.  I learned how newspapers and media buyers determine the rates of different advertisement spaces in newspapers and how a media buyer goes about purchasing advertising space in…

At this week’s meeting we did something a little bit different. It was movie night at TAC! For those who came out we got a chance to watch Art & Copy, a film about the advertising industry. It covered everything from big companies and agencies to the workers who put up billboards. Famous campaigns such as Got Milk?, Nike, Apple’s famous 1984 commercial, and the Volkswagen Beetle were featured throughout the film. I personally enjoyed the movie and was further assured on why I wanted to be in this industry. One quote that stuck out to me from the movie: “I can…