Minority Rules…? The Gap logo
We have to be willing to admit when something isn't working out. If we wait too long to come to terms with a problem, the problem will come to terms with us.
Read MoreMinority Rules…? The Gap logo
Adlib
The Experiences of Temple Advertising Students
Dentyne: Practice Safe Breath
This campaign has been around for a little while, but I didn’t notice it ’til recently. Almost a year ago, I entered a contest where one of the objectives was to create a few Dentyne ads that were both fun and bold with a relationship vibe. Mine weren’t even close to being on this level. Like they say, “sex sells.” I think the concept is interesting, but by today’s standards the innuendo is dated. “You’re prepared no matter how close you get.” 15 or 20 years ago, this may have been a groundbreaking spot. Bad breath can still break the…
Staying Local with MOD Worldwide
One of the best parts about interning at MOD Worldwide is its location and the many local clients they have. Being able to walk down the block to take pictures of a new property for a realty company’s website, or hand delivering a proposal is surprisingly satisfying. Not only is it gratifying for being so hands-on, but you also get a sense of being a part of the Philly business community. MOD works largely with local upscale realty properties, like 10 Rittenhouse and The Ayer Condominiums. With clients literally blocks away, MOD is able to accomplish a lot of things, including maintaining a close…
TED Comes To Philadelphia!
It’s the moment that many creatives in the Philadelphia area have been waiting for, TED is holding a conference right here in the city of brotherly love. For those who are unfamiliar “TED is a non profit devoted to Ideals Worth Spreading.” The organization holds conferences every so often bring together creative minds with backgrounds in design, entertainment and technology. The mission of TED is to use the power of ideas in lieu of changing attitudes, lives and hopefully the world. The conference in Philadelphia is set to happen November 18, 2010 at The Perelman Theater (Located in the Kimmel…
Temple Ad Club has joined the blog!
Hey everyone! My name is Katie Killian and I am the Communications Director of TAC. We have decided to join this blog to see what everyone else has been up to, as well as to inform you guys of some things going on in our club. Very exciting! TAC has some fun things going on this year. So far, we have visted Philly Sound Stage, (one of the only production studios in Philadelphia – so much fun!) We have also had the pleasure of Cyde Arcano from the Philly Ad Club Mentoring program and Doodle Advertising join one of our…
Writer's Block on that Ad? Try These Exercises!
September has vanished. A new month is here, and your acclimation process is almost complete. The syllabus, the introductions, gathering of supplies, and lectures have eased you in gradually. The transition from carefree summer days to solitary homework captivity starts now. Your prison sentence runs until the middle of December. Take heart knowing that your friends and family are waiting for you on the outside. They care for you very much. Your warden–er Your professor will inevitably assign you the task of doing a paper, or a writing assignment. Perhaps copy for an advertisement, or even a blog. The process of writing can…
Apathy: The Web's Worst Enemy
When I was little, and I’m talking Micro-Machines, Thundercats, Roger Rabbit underwear little, my cousin and I used to bicker over sharing toys. David always brought more toys with him to sleepovers at our grandparent’s house. Just to make the situation worse, he was also totally resistance to the concept of sharing. Dave always made sure that he had the shiniest army men. I was always stuck with a motley crew of headless Lego people. How good are you at sharing today? I bet you split your last two pieces of Orbit with someone you love, just to be nice.…
3D isn't just for Movies
A new trend is rising, but is it really new? Remember as a kid when you read your favorite kiddie magazine or comic in 3D, well we’re all grown now and so have our magazine preferences (hopefully). However that doesn’t mean you can’t read your favorite magazine in 3D. This past June, Playboy shipped out its first 3D edition with glasses included of course. Maxim is following suit with the 3D trend this October. Companies like McDonalds are supporting this trend with ads in magazines featuring 3D spreads or articles reviewing 3D movies i.e. Fortune. Jeffery Katzenberg, CEO of Dreamworks…
The 411 on Social Media
Social Media… where to begin? How about today? Yes, let’s begin with today. In fact, let’s begin with this very moment. I am riding shotgun in a Scion, coming back from the Bloomsburg Fair (btw, superb people watching if you love looking at unsuspecting mountain folk walking around in their camo hoodies). I, Jason Kaminsky, fighting against the onset of motion sickness, am crafting my first blog entry for Temple Ad Lib. Why? Well, I waited until the last minute to write the damn thing. But also, because I am building my digital footprint as a guest blogger. I have…
Baby Carrots baby!
I’m not sure if this will really catch on especially with the hard sell. The overall campaign can make good conversation for Intro to Advertising.
Read MoreBaby Carrots baby!Listerine: For more than your mouth?
The focus remains benefit copy. It's not about what Listerine can do for you, but what may happen if you don't use Listerine.
Read MoreListerine: For more than your mouth?TAC News and…Advertising Around the World
Hello! My name is Alex Brown and I am a Junior Advertising major. I am a new member to the AdLib team and I am pretty excited to be a part of AdLib. Expect weekly posts about TAC news, International Advertising, and my personal endeavors in the Advertising industry. To get started: TAC (Temple Ad Club) meets every Monday 4:30-6:30 pm in the Student Center Rm. 217C. So far we’ve had amazing guests such as Cyde Arcano for the Philly Ad Club Mentoring Program, Sheryl Kantrowitz from the Ad Department, and two Temple Alums who run Doodle (more on them…
Now Showing: A Play on Words!
At some point in your life you’ve been subjected to a pun. Whether or not it hit the mark is subjective. A pun doesn’t extend you too much comically. It’s generally a pretty safe way to go. If you do falter while using one, you’re probably going to be treated with empathy and not harsh criticism. However, if you’re thinking about making a comedic career out of it, you may end up looking like a red headed prop comic. “Does anyone want an autograph?….Anyone?” I want to draw your attention to a trend that I spotted in the copy of posters for children’s films…
First month in
It’s been about a month since I started interning for Harmelin Media. At first I was not so excited about my internship. I wasn’t excited to be working outside the city, in Bala Cywnd, and I wasn’t so excited for the commute. I was used to interning for companies in NYC where the offices and atmosphere are at a faster, more upbeat pace. But as time has gone on, I am actually pretty happy to be interning for Harmelin. Harmelin is more low key then the other companies I interned for. Everyone is friendly and willing to answer any…
Internship at the Sporting Club at the Bellevue
I am doing my internship at the Sporting Club at the Bellevue. I am primarily doing the ad sales for their new magazine. I never realized how hard it could be to sell an ad! Finally, late last week I received confirmation that the chocolate store in the Bellevue wants to put a half page ad in the second issue of our magazine. I will make 10% of the sale! This week I am going to a few bars/lounges around the city and I am going to try and sell this ad space. Will keep you all posted, hope everyone…