After doing a sales internship with PHL17 this summer, I decided that TV is an interesting industry and I wanted to give the creative department a try. This semester, I was fortunate to join the creative team during a logo and name change, which meant lots of new outdoor ads. During my first week, I was given the task of finishing the headliner for a Septa bus ad for one of PHL’s newly acquired shows House. It was approved and is currently running on multiple buses throughout the city!  Just the other day, on my way home from the station,…

Since I’ve been at Harmelin Media, I’ve been able to work on different phases of a media plan  Today I was able to measure how successful a media buy was for a specific client.  I really enjoyed working on this, maybe because I thought the client was an interesting one, or maybe because I was able to see first hand how a good media buy affects a client.  While working on this I discovered that the week a specific advertisement ran in a specific magazine, the client significantly increased their sales.  It was exciting to discover such a big success…

I have been interning at Cities2night for about a little over a month and we just successfully completed our big promotional event for Halloween. The event was a scavenger hunt and it took place at  8 different bars on South St with a grand prize of a gift certificate for $250 . It seems like something pretty basic but  alot of time, effort and hard work went into making this event happen. We had to call venues, get into contact with the company Scvnger, who is the leader in scavenger hunts apps for your cell phone, we had to print flyers and poster and most importantly we had…

Know everything. If you don’t know it, go learn it. I feel like it is a common misconception that once you leave university, you don’t need to learn enough. People think they are prepared for the workforce and jump into a job. Advertising is the exact opposite. Of course you’ve gotta jump head first into your job, but do so knowing that if you don’t know how to swim- you’d better learn quickly. So be prepared to look up answers, research case studies, and phone a friend. Sign up for newsletters. I’m of course the least experienced advertising person in…

Because social media is becoming such a widespread medium for advertising, I have been doing quite the bit of research on how to reach clients and consumers via social networking. The main client I have been doing this for is Beneficial Bank, one of LevLane’s biggest clients. Although I don’t enjoy doing research for obvious reasons, I have learned so much about how to target certain demographics. I have learned that the right copy, along with the right visual, and the right incentives is what attracts people to join company’s twitter pages and become their fans on facebook. Many people…

GUEST BLOGGER: Keith Flanagan—keith.flanagan@temple.edu My shared cubicle at Comcast-Spectacor is conveniently located next to the 76ers sales department. I say convenient only because the endless ringing of telephones and sales pitches combined with a steady stream of coffee tends to keep the average college intern with their eyes wide open. Although my specific responsibilities have little to do with sales, I get an interesting perspective; listening to sales go up and down, being directly next to the company’s financial heartbeat. I’m always surprised by how much free stuff is created for the purpose of sales. T-Shirts, Pencils, Pens, and Notepads…

With the changes in technology the way media is bought and sold is quite different then how it once was. It seems as though everything is moving more toward the interactive side and certain mediums are suffering because of this. This change of technology is something that I have been learning in all of my advertising classes, so it does not shock me. When I titled this blog “The Changing State of Media” I was not referring to the actual media, but moreso the media professionals. It seems as though every time I get to my internship and go through…