OGILVY!!

TAC is very very excited. That is because Ogilvy comes to visit us tomorrow! This is an amazing agency from New York, and will allow students in advertising an even more amazing opportunity. Ogilvy will be holding an information/recruting session in Tuttleman room 300 A/B from 5-6:15. You do not have to be in TAC to attend! This advertising agency is known for being fun and non-traditional. It will provide students the chance to see what the agency is all about, and whether or not they are interested in applying for Ogilvy internships. Stop by! Also, next week’s TAC meeting…

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How to Control a Conversation: Something I've Learned While Interning.

Currently I am interning at a company called ReminderMedia. ReminderMedia is the company that publishes American Lifestyle magazine. It is a sales internship and much of the time I spend here is spent on the phone, making sales calls. There are both pros and cons to this, but the positives certainly outweigh the negatives. What I do on the phone each day is talk to office managers and business professionals and explain to them what it is we do at our company and how it can benefit them, their individual employees and their business as a whole. Seems easy enough,…

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The ad salesman internship

Still no real luck with selling ads for the Sporting Club at the Bellevue.  I am targeting local businesses in center city and I have the feeling merchants are weary about putting ad money up for a new magazine they have never seen.  The first issue should be out this November! Hopefully then I can sell this ad space–I am still plugging away!

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Philadelphia: Mural Capital of the World

I have worked at LevLane Advertising/PR/Interactive for 3 weeks as of Monday Oct 11, 2010. Thus far this experience has taught me that when people say the advertising industry is such a fast paced environment it really is. As an intern here, I have learned how to better multitask. I have worked on 2 presentations for the agency to get a better understand of how to tackle tasks for our clients. Since working here, I have decided that Account Management is the best fit for me. Therefore, I’m more gung ho on graduating and succeeding in the industry. Watching, listening,…

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TAC Meetings

Yesterday, TAC members got to enjoy a Q&A panel about internships from its very own members. The panel was very informative and diverse. From internships in Philly, to Chicago, and even Australia, the insights were invaluable. A few tips I picked out: Take initiative– make projects for yourself or just do something without asking, it shows a lot about your character and drive. Do the dirty work– no one likes busy work, but YOU are there for a reason. You have to work your way up even if you don’t like doing certain work. Paid internships exist!– you just have…

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Dentyne: Practice Safe Breath

This campaign has been around for a little while, but I didn’t notice it ’til recently. Almost a year ago, I entered a contest where one of the objectives was to create a few Dentyne ads that were both fun and bold with a relationship vibe. Mine weren’t even close to being on this level. Like they say, “sex sells.” I think the concept is interesting, but by today’s standards the innuendo is dated. “You’re prepared no matter how close you get.” 15 or 20 years ago, this may have been a groundbreaking spot. Bad breath can still break the…

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Staying Local with MOD Worldwide

One of the best parts about interning at MOD Worldwide is its location and the many local clients they have. Being able to walk down the block to take pictures of a new property for a realty company’s website, or hand delivering a proposal is surprisingly satisfying.  Not only is it gratifying for being so hands-on, but you also get a sense of being a part of the Philly business community.  MOD works largely with local upscale realty properties, like 10 Rittenhouse and The Ayer Condominiums. With clients literally blocks away, MOD is able to accomplish a lot of things, including maintaining a close…

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TED Comes To Philadelphia!

It’s the moment that many creatives in the Philadelphia area have been waiting for, TED is holding a conference right here in the city of brotherly love. For those who are unfamiliar “TED is a non profit devoted to Ideals Worth Spreading.” The organization holds conferences every so often bring together creative minds with backgrounds in design, entertainment and technology. The mission of TED is to use the power of ideas in lieu of changing attitudes, lives and hopefully the world. The conference in Philadelphia is set to happen November 18, 2010 at The Perelman Theater (Located in the Kimmel…

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Temple Ad Club has joined the blog!

Hey everyone! My name is Katie Killian and I am the Communications Director of TAC. We have decided to join this blog to see what everyone else has been up to, as well as to inform you guys of some things going on in our club. Very exciting! TAC has some fun things going on this year. So far, we have visted Philly Sound Stage, (one of the only production studios in Philadelphia – so much fun!) We have also had the pleasure of Cyde Arcano from the Philly Ad Club Mentoring program and Doodle Advertising join one of our…

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Writer's Block on that Ad? Try These Exercises!

September has vanished. A new month is here, and your acclimation process is almost complete. The syllabus, the introductions, gathering of supplies, and lectures have eased you in gradually. The transition from carefree summer days to solitary homework captivity starts now. Your prison sentence runs until the middle of December. Take heart knowing that your friends and family are waiting for you on the outside. They care for you very much. Your warden–er Your professor will inevitably assign you the task of doing a paper, or a writing assignment. Perhaps copy for an advertisement, or even a blog. The process of writing can…

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Apathy: The Web's Worst Enemy

When I was little, and I’m talking Micro-Machines, Thundercats, Roger Rabbit underwear little, my cousin and I used to bicker over sharing toys. David always brought more toys with him to sleepovers at our grandparent’s house. Just to make the situation worse, he was also totally resistance to the concept of sharing. Dave always made sure that he had the shiniest army men. I was always stuck with a motley crew of headless Lego people. How good are you at sharing today? I bet you split your last two pieces of Orbit with someone you love, just to be nice.…

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3D isn't just for Movies

A new trend is rising, but is it really new? Remember as a kid when you read your favorite kiddie magazine or comic in 3D, well we’re all grown now and so have our magazine preferences (hopefully). However that doesn’t mean you can’t read your favorite magazine in 3D. This past June, Playboy shipped out its first 3D edition with glasses included of course. Maxim is following suit with the 3D trend this October. Companies like McDonalds are supporting this trend with ads in magazines featuring 3D spreads or articles reviewing 3D movies i.e. Fortune. Jeffery Katzenberg, CEO of Dreamworks…

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The 411 on Social Media

Social Media… where to begin? How about today? Yes, let’s begin with today. In fact, let’s begin with this very moment. I am riding shotgun in a Scion, coming back from the Bloomsburg Fair (btw, superb people watching if you love looking at unsuspecting mountain folk walking around in their camo hoodies). I, Jason Kaminsky, fighting against the onset of motion sickness, am crafting my first blog entry for Temple Ad Lib. Why? Well, I waited until the last minute to write the damn thing. But also, because I am building my digital footprint as a guest blogger. I have…

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