The Experiences of Temple Advertising Students
Recently, I saw a Target documentary titled “Behind the Bullseye” a couple of days ago on CNBC and it explained how the brand has become such a power player amidst the ever changing economy. I posted about Target’s Black Friday campaign not too long ago. Watching the brand’s evolution from…
Philadelphia Mob Hit Man John Veasey This composition would make an amazing outdoor installation, but I could understand neighborhood groups not wanting to glorify mafioso (especially since the fascination has died down). It’s credited to mosaic portrait artist, Jason Mecier. It would fit right in at the Magic Gardens (of…
I don’t think there were any knockout holiday spots this year. There was some singing, dancing, and shopping, but nothing too memorable (at least not for me) until I saw this Skechers ad. This spot is clever in that it’s positioned for everyone. Getting your wife or significant other a…
I’m no expert on Asian culture, but right away I picked up on something about this ad and I could be wrong about it. From my understanding, older women don’t wear their hair down (if it’s long). Instead they have a shorter “mom” haircut (mother or not) or they have…
This certainly isn’t a vintage ad, but it’s older than you may think. Personally, I can never get enough of those earth tones. Not to mention it’s a beautiful shot. It has an air of sophistication about it. I dig the subtlety of the type. I actually used a similar…
Traditional media is having difficulty adjusting to the digital media environment. In this post I will discuss what adaptations I believe need to be for traditional media companies to continue to compete. My opinions are based on my experience interning at a newspaper and a digital ad agency, as well…
Offering consumers value for their time is an essential aspect of good advertising. One thing I learned while interning at City Paper is that products with high demand receive the best response from advertising. If you are selling something people don’t normally care about, be prepared to up the ante…
My time here at LevLane has been quite the experience. I’ve learned so much from so many different industries: Banking, Recycling, Law, Senior Living Communities, etc. I’ve done comparative analyses, I’ve attended status meetings for different clients, I’ve even got the pleasure of going on the South Philly Murals Tour…
Today was the last day of my internship at cities2night. Nothing out of the ordinary happened, it was just an average day in the office. Today was actually supposed to be the day where I present my final project to my manager but that didn’t happen which is kind of disappointing. The…
Both my advertising classes and internship have taught me a lot about the business. But the truth is, you have to do more than just the basics. As many people in college soon come to realize for a fact, it’s hard to get a job at a place you really…
What can I say – school is over. Other than that there isn’t much else. It was a fun ride but all good things come to an end. Now i’m ready to start something great. My time at LevLane has validated everything I believed before my internship. The work is…
I did not run across many problems throughout the course of my internship. Yes, there were some minor set backs, but not anything that I would really consider a negative experience. However, there is one exception. In once case I had an issue with communication, and I can only assume…
