The Experiences of Temple Advertising Students
“Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who don’t care for a particular celebrity? It creates an instant…
I am continuing to love my internship at March of Dimes. Right now I am in my waiting period; in two weeks things will start to pick up again. It is slow because I spent the past month continuing a project the summer intern began. The month of November is…
This week at TAC, we had a guest speaker come from Quaker City Mercantile, a top branding agency in Philadelphia. Nicole Hutnyk, a branding manager and account manager, explained Quaker City Mercantile as an agency that covers all phases of development from packaging, multimedia, social networking, and viral. The main…
There are a lot of great things in store for TAC! The next few weeks are a crucial time to attend meetings and events; you will not want to miss out. Several guest speakers haven presented at TAC meetings, and more are to come. A radio production company will be…
It has been almost two months since I started interning at Maiden Media and it’s been a wonderful experience so far. For those of you who might want to intern at Maiden, here’s a short list to summarize what I’ve witnessed there: Interns are treated as employees- no getting anyone’s…
Maiden Media is a new resident to Old City Philadelphia. The agency originated in Princeton, NJ and made the move to the city of brotherly love just this past summer in hopes to grow from the many opportunities Philly offers. Being located in NJ, their clients were from the area…
Yesterday was my first day at LevLane. It made me realize something. And that was my passion for creating, tinkering on ideas late into the night never wanting to stop. Sitting with blood shot eyes and mindless fingers putting it together as carefully as a surgeon. I was Dr. Frankenstein,…
After doing a sales internship with PHL17 this summer, I decided that TV is an interesting industry and I wanted to give the creative department a try. This semester, I was fortunate to join the creative team during a logo and name change, which meant lots of new outdoor ads.…
Since I’ve been at Harmelin Media, I’ve been able to work on different phases of a media plan Today I was able to measure how successful a media buy was for a specific client. I really enjoyed working on this, maybe because I thought the client was an interesting one,…
I have been interning at Cities2night for about a little over a month and we just successfully completed our big promotional event for Halloween. The event was a scavenger hunt and it took place at 8 different bars on South St with a grand prize of a gift certificate for $250 . It seems…
Know everything. If you don’t know it, go learn it. I feel like it is a common misconception that once you leave university, you don’t need to learn enough. People think they are prepared for the workforce and jump into a job. Advertising is the exact opposite. Of course you’ve…
Because social media is becoming such a widespread medium for advertising, I have been doing quite the bit of research on how to reach clients and consumers via social networking. The main client I have been doing this for is Beneficial Bank, one of LevLane’s biggest clients. Although I don’t…
