So since the semester is almost over, my internship director has given  me the opportunity to come up with my own seasonal event for the company. Cities2night provides over ten different events over the year, from a huge New Years Party to a bowling tournament. The main objective of the…

My favorite project during the entire internship was for a section of the store called ‘Diener’.  This part of the store is where home goods are sold, bath towels, plates, etc.  The concept was a kind of 1950’s diner feel.  Some of the things we made were paper cups cut…

I couldn’t be luckier to be an intern at LevLane. The experience I’ve gained in the past three week overshadows months I may have spent elsewhere. I’ve been fortunate enough to meet and learn from some seasoned veterans in the business. Jerry Selber is the senior copywriter and his suggestions…

While studying advertising at Temple, have have begun to realize how many directions it could take me in my career. I could become a media analyst, creative graphic designer, an account executive… and the list goes on.In my experience there are about 8 major departments in a small advertising agency.…

I’m an advertising, art direction student, with an art minor. I like art. I want to create art. I can spend days without blinking working in Illustrator and Photoshop.  All my friends know I’m a wanna-be creative director (let’s not get our hopes up just yet). That’s why when I…

Recently at my internship at ReminderMedia, all of the interns were given a set of standards that we are all at this point expected to meet each day while doing any given task. For example, people making sales calls are expected to either make ‘X’ amount of calls per day…

When I first began my internship I was really excited and optimistic.  There are so many possibilities when it comes to advertising, especially when advertising real estate.  I immediately came up with a long list of advertising possibilities.  I had a lot of ideas for new advertising strategies, and changes…

Anthropologie doesnt have any advertising outside the store other than emails and catalogs. Anthro relies primarily on their beauitful handmade designs and creativity to “advertise” to the customer. I think that what they are doing is genius since people keep coming back. Anthro has many loyal customers since their products…

It can be terrifying and stressful to talk to someone at a networking event. You know nothing about them, and unlike other social settings, everyone already knows why you’re there. So, how do you start the conversation? You use F.O.R.M. F.O.R.M. is an acronym for family, organization, recreation and motivation. People LOVE talking about themselves, and when they get a chance to do so these are the topics they enjoying talking about the most.