Ever since high school, I have been a huge fan of the way Anthropologie markets and deisgns their products. When I found out I was chosen to be one of the visual design interns at Anthropologie in Center City, I was extremely excited. Since I am on the Art Direction track, this was right up my alley. Anthropologie doesn’t necessarily advertise with any kind of print/ out of home mediums. The way they “advertise” is based purely on their creativity. Every piece of decoration you see in the store was created by hand. Whether it be signage, a sculpture of some sort, hanging decoration, and window decorations.
As a visual design intern, I help to create the visual aspects of the store. The headquarters of Urban Outfitters, inc. send us inspiration books that give us the overall feel and direction of what to create for the season and eventually display our creations in the store. I would give examples of what I have been working on, but unfortunately we aren’t supposed to reveal our projects before they are displayed in the store. Being able to see what goes on behind the scenes of a creative and artistic store like Anthropologie is such a great experience because it really gives me an open mind on what advertising can be.