The Experiences of Temple Advertising Students
dare to step outside your comfort zone
Life Lessons from the Ranch
My Time as Digital Media Buying Intern
Day to Day Activities at GroupTwo
As I continue my internship on the social media team at GroupTwo Advertising, I continue to learn more and more everyday. Working in the social media department has made me want to reconsider the track I have picked. I enjoy doing social media because I get to create content and ads for many different clients. They all have their own style and aesthetic to match their content. I have thoroughly enjoyed being able to see a different side of advertising and what I could possibly do with social media. Each day there is something new to do or learn, and…
Inhale Confidence, Exhale Doubt
Why I Hope to Gain A Client, Not a Job, From My Internship
Knowing ‘No’
At the start of my current internship, I was a complete amateur. I doubted myself, my abilities, and the idea of corporate marketing as a whole. How could I lead a business unit when I didn’t fully understand the company’s business model, let alone marketing? My name is Alexandria, and I’m a senior ad major with a dual-track in account management and media planning. Currently, I serve as a marketing coordinator at EXL, a digital intelligence corporation based out of NYC. Though I have been with the company for 7 months, it still feels like I’m crawling over that learning…
Here You Can: Intern
My name is Allison Eckel and I am a senior Strategic Communication/PR major with a minor in Digital Media Engagement. As a Strategic Communication major, my previous internships were held at agencies including Allen & Gerritsen and Tierney. While I loved both agency experiences and doing PR for Fortune 500 clients, I knew I wanted a change of pace for my senior year and to challenge my skills in a new, exciting way. This semester, I am the Sales and Marketing Intern for NBCUniversal Media Inc., working directly with the NBC Philadelphia market that houses NBC10 and Telemundo 62 (T62).…
My Last Semester at The Ranch + My Advice for Fellow Owls
Play Hard, Work Hard: Using Lessons from the Court at Work
What I Wish I Knew Before I Started My Internship
Lasting Impressions and Lessons Learned
My name is Ari Santana and I was the promotions intern at WESH 2 and the CW18 in Orlando, Florida this summer. WESH 2, an NBC affiliate, and the CW18, a CW affiliate, are both owned by Hearst Television. This station oversees five different channels in central Florida: WESH, CW18, MeTV, Estrella, and the Justice Network. As a promotions intern, I assisted in relaying the message and voice of the channels to increase brand awareness and viewership. During my time with WESH, I learned a lot about the business of television promotions but I learned much more about life from…
Interview with the Director of Research & Strategic Planning
Because my concentration within my advertising major is brand strategy and research, I decided to speak with Salus University’s Director of Research & Strategic Planning, Gregory Benjamin, to get some insight into what his position entails and if it’s something I would be interested in pursuing. When I walked into his office, he happily greeted me and asked me what my major is and where I go to school. He then talked about his background; he majored in biochemistry to which he later found out that the medical field was not the direction he wanted to go in. After taking…
My experience working with Temple Athletics
I was granted the opportunity to see what Temples athletic marketing department does to help attract more people to games. I had the opportunity to sit in meetings and discussions with the sales, graphic designing, and social media team. I have talked to my boss about development opportunities available to her, she explained the step by step development in the department. It began with student worker leading all the way up to her title of Assistant AD/ Marketing & Fan engagement. The athletics department used by Temple is based on the price of its competitors, the success of teams, and…