The Experiences of Temple Advertising Students
Why I Hope to Gain A Client, Not a Job, From My Internship
Knowing ‘No’
At the start of my current internship, I was a complete amateur. I doubted myself, my abilities, and the idea of corporate marketing as a whole. How could I lead a business unit when I didn’t fully understand the company’s business model, let alone marketing? My name is Alexandria, and I’m a senior ad major with a dual-track in account management and media planning. Currently, I serve as a marketing coordinator at EXL, a digital intelligence corporation based out of NYC. Though I have been with the company for 7 months, it still feels like I’m crawling over that learning…
Here You Can: Intern
My name is Allison Eckel and I am a senior Strategic Communication/PR major with a minor in Digital Media Engagement. As a Strategic Communication major, my previous internships were held at agencies including Allen & Gerritsen and Tierney. While I loved both agency experiences and doing PR for Fortune 500 clients, I knew I wanted a change of pace for my senior year and to challenge my skills in a new, exciting way. This semester, I am the Sales and Marketing Intern for NBCUniversal Media Inc., working directly with the NBC Philadelphia market that houses NBC10 and Telemundo 62 (T62).…
My Last Semester at The Ranch + My Advice for Fellow Owls
Play Hard, Work Hard: Using Lessons from the Court at Work
What I Wish I Knew Before I Started My Internship
Lasting Impressions and Lessons Learned
My name is Ari Santana and I was the promotions intern at WESH 2 and the CW18 in Orlando, Florida this summer. WESH 2, an NBC affiliate, and the CW18, a CW affiliate, are both owned by Hearst Television. This station oversees five different channels in central Florida: WESH, CW18, MeTV, Estrella, and the Justice Network. As a promotions intern, I assisted in relaying the message and voice of the channels to increase brand awareness and viewership. During my time with WESH, I learned a lot about the business of television promotions but I learned much more about life from…
Interview with the Director of Research & Strategic Planning
Because my concentration within my advertising major is brand strategy and research, I decided to speak with Salus University’s Director of Research & Strategic Planning, Gregory Benjamin, to get some insight into what his position entails and if it’s something I would be interested in pursuing. When I walked into his office, he happily greeted me and asked me what my major is and where I go to school. He then talked about his background; he majored in biochemistry to which he later found out that the medical field was not the direction he wanted to go in. After taking…
My experience working with Temple Athletics
I was granted the opportunity to see what Temples athletic marketing department does to help attract more people to games. I had the opportunity to sit in meetings and discussions with the sales, graphic designing, and social media team. I have talked to my boss about development opportunities available to her, she explained the step by step development in the department. It began with student worker leading all the way up to her title of Assistant AD/ Marketing & Fan engagement. The athletics department used by Temple is based on the price of its competitors, the success of teams, and…
Advice for the Overqualified Woman
The Temple athletics department
My name is Kenneth Yeboah and I am a student-athlete here at Temple University. I was granted the access to work with Karli Hausman , Assistant Ad/ Marketing and Fan Engagement. It was a very eye opening experience considering it was my first real job. It was not hard to adjust because my boss brought me in with open arms. I was able to discuss with different administrators about different marketing ideas for athletic games. I was granted access to discuss with them great ideas to attract more people to games. It was really cool to see what goes on…
The ~Intern~ Life
I was wasting away in my late afternoon class when my phone starts violently shaking on the table. Someone was calling me. I took a gander at the number but not recognizing who it was, I did what any person would, I ignored it. After class, I was waiting in line at Starbucks in the Student Center and decided to check my voicemail. The random New York City number was Tom Dolan, a recruiter for Hearst Television. I previously expressed to Professor Ed Dress my interest in working in promotions and aspiration of landing an internship with Hearst this summer. …