Adjusting to Adulthood

My internship this semester was overall a huge learning experience. Not only did I learn about the work I was doing and the industry I was working in, but I was learning how to be a fully functioning, working adult. That was probably the hardest lesson for me. I’m not someone that has ever been a morning person. I’m not one of those people that physically cannot function before noon, but I’ve never loved getting up early. Transitioning myself, and my sleep schedule, to allow me to get up at 7:30 AM on Mondays and Wednesdays was a challenge. Figuring…

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Not Your Average Ad Internship

Hello there! My name is Set and I am currently interning at the Office of the City Representative (OCR). Sounds kind of unfamiliar in the advertising realm, doesn’t it? And yes, I am not working for an advertising agency but a government-based office. It may seem unrelated to my major but I can say that I have learned so much from the team here. Similar to how ad agencies have different departments, the OCR office offers the same structure. We have the PR, Project Management, Operation, Admission team and many more. Coming in the office is always exciting because I…

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A brief overview of what a Seer Interactive Intern works in

SEO, PPC, and Analytics: A Brief Overview

You’re eating a new brand of breakfast bars, and then a question comes to mind. Something along the lines of: “What are the healthiest granola bars?” In decades past, one might have looked in a book or asked a fellow friend. Now the answer is at the tips of one’s fingers. You just open up your smartphone or laptop and type the answer right into the search button. The results of answering this question can be in the thousands with many different websites aiming to inform, sell, or convince a user that they are the best option to fulfill their…

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Beyond the Cubicle

When I first started my internship in August, I was daunted by the thought of sitting at a desk in a small cubicle that faced the bathroom, staring at a computer for eight hours a day. As I spent more time working, I realized that while that may be my reality sometimes, I also got to attend some really cool things that were definitely not located in the office. I got to go to a fundraiser for the Salvation Army in October which was a great experience. The event was held at the Bellevue and everyone got dressed up for…

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It is Finally Here!

Although there have been smaller important things leading up to this big event such as marketing the non-profit and helping those in need find homes/furniture to start their new lives, the most important thing of the year is finally here.  After months of finding the perfect center pieces, making programs, seating charts, volunteers etc. I will finally be able to see it all come together.  Our fundraising breakfast is this upcoming Tuesday.  I am so excited to see how it turns out.  Last week I was making final touches on the program that I spent weeks making and I thought…

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Life is an AdVenture

As a project management/analytics intern at Brian Communications and RealTime Media I was quick to learn that the concepts that we learn in class and utilizing them are two vastly different things. I thought that my days would be spent doing trivial work and going on coffee runs but less than an hour into my first day I learned that that was certainly not going to be the case. My time spent as an intern has been spent doing actual work for clients along side the rest of the full-time employees. Receiving crash courses on various analytical tools has already…

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Perfectly Hidden

It was a cold and windy day to start off the Philadelphia Marathon 2015. I remember that day clearly as I was basically frozen from walking around on-site to help out with media tasks. Arriving as early at 5 am to help the team to prep, I felt a ‘burdened’ feeling as I knew that it’s finally D-day and everything is going live in just a few more hours and we have to expect the worst case scenario that could possibly happen. It was so dark that I could hardly see anything but I could hear my heart thumping in…

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The Greatest Life Learning Experience

So what do I mean by the greatest experience? Remember the days when your mom, dad, teachers and friends are always telling you to stop procrastinating and plan ahead of time? Well, here’s the thing. No matter how much, how long, or how well you plan things, it’s always going to fail. And why do I say so? Because life is never a flat straight road. Here’s my explanation to it. As an intern at the Office of City Representative (OCR), I was in charge of mascot outreach for Philadelphia Kids Fun Run 2015. Everything was smooth-sailing with constant communication…

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A little “can-do” goes a long way

While working within the marketing department of Fox 29 I was fortunate enough to work with them on a campaign pitch with bike rental company INDEGO. During this time I was asked to film short vignettes interviewing Indego users asking where they were “Indiegoing”, a term the team at fox had coined. The videos were then used to produce a pitch for the company to work with Fox 29. By doing this the pitch was able to set them apart from all the other media outlets there and won them the new business. This business will be one of their…

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Just because you’re the intern don’t be just the intern

I have been interning within the sales and marketing department of Fox 29 for about two months and I have learned from my experience there that there are two things to keep in mind when taking an internship, One never underestimate what responsibilities you will be given and Two get to know everyone and push for projects . When first being tossed into my internship within the sales department I was concurred that I wouldn’t be able to show my creativity with Copywriting during my time there till I was asked to write a studio produced :15 spot for wall…

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Think Outside The Box

ChargeItSpot, a Philly start up, provides a free and secure phone charging solution to people throughout the US and Canada. During my internship at this company, I was constantly impressed with the continual innovation of the product, the rapid growth of the business, and the constant collaboration of innovative ideas between team members. They are not afraid to push the boundaries to make these ideas happen, even from the very beginning. For example, shortly after the company started, they sent out 150 sheet cakes to retailers delivered by people costumed as ‘Philly’s favorite forefather’. While this is only one of many examples, they are always looking to…

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Hit The Ground Running

ChargeItSpot is Philadelphia start-up that provides phone-charging stations to high scale retailers, casinos, restaurants, hospitals, universities and venues. They also utilize their the outer shell of their charging kiosks as an innovative advertising platform, in which brands can sponsor the units and place them in public, high traveled areas. When I joined the team I had no idea what to expect. I walked in on my first day and was brought up to date about a conference they were attending the very next week. For the conference, they wanted to revamp their informational and visual assets to present at the event.…

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When you’re the only one with a pen…

Hi everyone!   My name is Alyssa Grant, and I am currently serving an internship at DePersico Group. DePersico Group is a design agency that specializes in food packaging. Being the only copywriter on site, I got a lot of writing experience, particularly in the CPG (consumer packaged goods) realm. They’re a smaller agency, operating at about 20 employees, so there was lots of writing to do for internal and external purposes. I learned more things than I can count, so here are the top five things I’ve learned from my copywriting internship.   Taking time is making time. When…

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Genji On Ice 2016

Nearing the end of the semester, approaching my official graduation has been unreal. My internship as Genji’s graphic design intern consumed my life this semester, in the best way. This internship, and a pesky GenEd were all the credits I needed to fulfill in order to graduate this December. I worked at my internship 4 out of 5 days of the week, it felt like a real job. I think it really helped me transition from that college student mindset to the working adult mindset without me even realizing it. Genji has this “Great Places To Work Initiative” set in…

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Project, received. Quote, approved. Artwork, approved. Order, sent. Proofs, approved. Order, picked up. Invoice, paid.

I’ve been Genji’s graphic design intern for a month now. I couldn’t have asked for a better first internship opportunity. To provide some background, Peace Dining Corp is our parent company. There is Genji Retail Sushi (GRS) who is the sushi provider for Whole Foods Market. Then there Genji LLC, the office I work at in Center City. Our office houses the Support Center for Genji. It’s where the IT, Accounting, Business Risk, Marketing, Creative team etc. for Genji is located. A lot of the projects that I work on involves updating or redesigning flyers/signage collateral for GRS or Hai Street Kitchen and Co. Which if…

Read MoreProject, received. Quote, approved. Artwork, approved. Order, sent. Proofs, approved. Order, picked up. Invoice, paid.