As a project management/analytics intern at Brian Communications and RealTime Media I was quick to learn that the concepts that we learn in class and utilizing them are two vastly different things. I thought that my days would be spent doing trivial work and going on coffee runs but less than an hour into my first day I learned that that was certainly not going to be the case. My time spent as an intern has been spent doing actual work for clients along side the rest of the full-time employees. Receiving crash courses on various analytical tools has already…

It was a cold and windy day to start off the Philadelphia Marathon 2015. I remember that day clearly as I was basically frozen from walking around on-site to help out with media tasks. Arriving as early at 5 am to help the team to prep, I felt a ‘burdened’ feeling as I knew that it’s finally D-day and everything is going live in just a few more hours and we have to expect the worst case scenario that could possibly happen. It was so dark that I could hardly see anything but I could hear my heart thumping in…

So what do I mean by the greatest experience? Remember the days when your mom, dad, teachers and friends are always telling you to stop procrastinating and plan ahead of time? Well, here’s the thing. No matter how much, how long, or how well you plan things, it’s always going to fail. And why do I say so? Because life is never a flat straight road. Here’s my explanation to it. As an intern at the Office of City Representative (OCR), I was in charge of mascot outreach for Philadelphia Kids Fun Run 2015. Everything was smooth-sailing with constant communication…

While working within the marketing department of Fox 29 I was fortunate enough to work with them on a campaign pitch with bike rental company INDEGO. During this time I was asked to film short vignettes interviewing Indego users asking where they were “Indiegoing”, a term the team at fox had coined. The videos were then used to produce a pitch for the company to work with Fox 29. By doing this the pitch was able to set them apart from all the other media outlets there and won them the new business. This business will be one of their…

I have been interning within the sales and marketing department of Fox 29 for about two months and I have learned from my experience there that there are two things to keep in mind when taking an internship, One never underestimate what responsibilities you will be given and Two get to know everyone and push for projects . When first being tossed into my internship within the sales department I was concurred that I wouldn’t be able to show my creativity with Copywriting during my time there till I was asked to write a studio produced :15 spot for wall…

ChargeItSpot, a Philly start up, provides a free and secure phone charging solution to people throughout the US and Canada. During my internship at this company, I was constantly impressed with the continual innovation of the product, the rapid growth of the business, and the constant collaboration of innovative ideas between team members. They are not afraid to push the boundaries to make these ideas happen, even from the very beginning. For example, shortly after the company started, they sent out 150 sheet cakes to retailers delivered by people costumed as ‘Philly’s favorite forefather’. While this is only one of many examples, they are always looking to…

ChargeItSpot is Philadelphia start-up that provides phone-charging stations to high scale retailers, casinos, restaurants, hospitals, universities and venues. They also utilize their the outer shell of their charging kiosks as an innovative advertising platform, in which brands can sponsor the units and place them in public, high traveled areas. When I joined the team I had no idea what to expect. I walked in on my first day and was brought up to date about a conference they were attending the very next week. For the conference, they wanted to revamp their informational and visual assets to present at the event.…

Hi everyone!   My name is Alyssa Grant, and I am currently serving an internship at DePersico Group. DePersico Group is a design agency that specializes in food packaging. Being the only copywriter on site, I got a lot of writing experience, particularly in the CPG (consumer packaged goods) realm. They’re a smaller agency, operating at about 20 employees, so there was lots of writing to do for internal and external purposes. I learned more things than I can count, so here are the top five things I’ve learned from my copywriting internship.   Taking time is making time. When…

Nearing the end of the semester, approaching my official graduation has been unreal. My internship as Genji’s graphic design intern consumed my life this semester, in the best way. This internship, and a pesky GenEd were all the credits I needed to fulfill in order to graduate this December. I worked at my internship 4 out of 5 days of the week, it felt like a real job. I think it really helped me transition from that college student mindset to the working adult mindset without me even realizing it. Genji has this “Great Places To Work Initiative” set in…

When you are starting your first job expect the unexpected. Expect to be given something that is urgent and must be done in a few hours, expect to receive an urgent email where you have to rush to your office when you are about to go home after a long day, expect people to appreciate your work, expect people to give you constructive criticism, expect yourself to succeed and times where you may fail. Having had two internships, many jobs, and leading student organizations from the age of 18 to now having accepted a position in New York City, I…

While we may think of social media as so prevalent and so simple that we don’t give a second thought to it. But it’s constantly evolving not only as new sites and services appear but as new uses for it are created by their communities. It’s this constant evolution and adaption that has always fascinated me. There’s a fair amount of copywriting work to be found in the social media and it’s something I’ve always dreamed of. It’s this passion for the flexibility and changing nature of social media that was welcomed at the Independence Blue Cross Foundation. I’ve done…

With all of the important work given to me at LevLane, I have to keep make sure I’m handing in all of my assignments in a timely manner. In an attempt to fight procrastination, I began thinking of all the detailed deliverables I’ve seen around the office  and began changing my own work habits. I found that becoming more organized and keeping a clean work space will most definitely improve your work. Here are some ideas. On the right you can see the cute lil’ desk I started out with! My most valuable tip for all you interns out there is…