Looking Into The Future with Coyne Chemical

Hello All, Recently, Coyne Chemical has made an offer for full time employment after graduation. I must say, I am extremely excited for the opportunity and I could not ask for better people to work with. Over the past semester I have grown very close to my boss, Tom, and my peer, Izabela, who is also a Temple University Ad Major. I certainly can feel myself growing into the future with Coyne Chemical. Since the beginning of the semester, I have noticed a change in myself. I can feel how the structure of this Internship has helped me in both…

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Made to Stick

Made to Stick is split up between 6 chapters and each of them talks about the different aspects of making ideas “sticky”. In order for an idea to be sticky, it must have Simplicity, Compactness, Unexpected ideas, Credibility of a sources, a Concrete message, Emotional value of messages, and an importance of Stories. For short, it is known as the acronym SUCCESs. The main purpose of this book is to explain how SUCCESs can be used to create ideas that are remembered and not ineffective due to the curse of knowledge. After reading this book, I felt that I knew…

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Growing With Coyne

  Hello! My name is Michael, and I have been interning at Coyne Chemical for the Fall 2013 semester. It has been a wonderful learning experience and I look forward to a full time position with Coyne Chemical in Marketing and Sales. This experience has taught me how to conduct business in a professional manner, particularly in the organic, inorganic and specialty chemical industry. If there were one person who has had a direct impact on me as an intern, it would be my supervisor, Tom Coyne, Jr. Interning at Coyne Chemical was a hands on experience where I was…

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Exciting Week at The Blockley

Big things came to The Blockley last week. Matisyahu took the Blockley stage as part of his Festival of Light tour. He is arguably one of the largest acts so far at the Blockley, so it should be a very exciting show. I was actually supposed to work the door but I had a school interference unfortunately. Regardless, the show had a high chance of selling out, which would be great for the venue. I did work the door for Bombino, an up-and-coming guitarist/singer/songwriter who has gained a bit of fame after working with Dan Auerbach of The Black Keys.…

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Student Center: More Than Just an Office

As we all ease out of our Turkey Day food-comas (and leftovers too), I’m ready to finish this semester strong– but not without taking a moment to reflect on my internship at the Student Center! In the (now belated) spirit of Thanksgiving, the following is a list of the top three things that I’m most thankful to have learned during my time interning this fall. 1. Versatility: Being the only intern within a department can be a little intimidating. In my position as Marketing Intern, it was my job to strengthen the Student Center’s social media presence while also promoting the…

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Think about what appeals to people

Hi! My name is Kozue Hinasato, and I had been interned at hy•lo labs since September. I had many experiences that I could not have at school  through this internship such as meetings with clients, developing contents for social media, shooting videos, and so on. It was one of the best experiences in my college life and also will be a great kickstart for my job-hunting after I graduate in May. In those great experiences, what I loved most was shooting interviews. As I wrote on my first blog post before, one of the biggest projects that I worked on at my internship…

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Ogilvy on Advertising

By the year 1983, David Ogilvy had already become a titan in the advertising industry.  He was one of the original mad men, starting his agency in New York City in 1948.  Within 35 years in the business, he had gained a tremendous amount of expertise, which he shared in his book Ogilvy on Advertising.  The book lived up to its broad title by covering a wide range of advertising topics from getting new clients to advertising for foreign travel.  This book served as a great ‘how to guide’ on becoming successful in the advertising industry.   It was also very…

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Drunk Tank Pink by Adam Alter

Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter Drunk Tank Pink gets its name from the bubblegum-pink color used in jail cells to curb aggressive behavior inmates. The realization that something as simple as a color could have such a tremendous affect on a group of people made way for more research on these “unexpected forces.” The nine forces (names, labels, symbols, the mere presence of other people, the characteristics of other people, culture, colors, locations, and weather) that shape how we think are discussed in three different ways: 1.…

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Restaurant Branding

I have been interning at hy•lo labs this semester. hy•lo labs is an experiential marketing agency. Their model utilizes through physical and digital interactions to connect brands to consumers. I have been learning social media marketing skills that establish brands as personable entities that interact with individuals. One of the biggest projects that is going on at hy•lo the is marketing of forthcoming restaurant, Avance. This project had started right after I came into  hy•lo as an intern. This is mostly what I have been working for. The restaurant’s chef, Justin Bogle, is originally from Philly. He is one of the youngest two…

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Bittersweet Farewell to Wired/XTU

Over the past three months I have been interning in the promotions department of Philadelphia’s top radio stations, Wired 96.5 and 92.5 XTU. Over the course of the semester, I have long dreaded the arrival of my final days interning for the radio stations. Throughout the semester, I experienced so many amazing opportunities, from working alongside DJ’s at the station to setting up and working events for celebrities in the music industry. Although there are many perks to working for the radio station, it is most definitely not all fun and games. There is a lot of hard work involved…

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Red Tettemer and O’Connell + Partners

My name is Chi Hwan Moon and I am a double major in Advertising and Film.  I’ve been working at Red Tettemer for about three months. Lately, I’ve been working with a video that involves the company Dial.  Being able to work with professional footage and made it a blast to edit and create a story.  I’ve learned that our agency does not do large scale production shoots, but outsources them to other production companies.  Although we do small production shoots, I think that it is more efficient for us to outsource shoots and color correction etc.  While editing, there…

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Switch: How to Change Things When Change is Hard

In order for companies to be successful in the long run, they must be willing to change the way they do things, even if it’s hard to do so. Companies often have struggled to make the changes they have to since they often get complacent in how things are run. In the book I read for this project, Switch: How to Change Things When Change is Hard, Chip and Dan Heath go through some of the main reasons why companies need to change, even when it’s hard. The Heath brothers used their years of market research experience to point out…

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A Glimpse into the Owl’s Nest (Part I)

Hello everybody!! My name is Carla Bohman and I’ve spent the last few months doing an internship with the marketing sector in the Temple Athletics Department. To be honest I really did not know that I was getting myself into coming into this internship but I’ve been pleasantly surprised the whole way through. In this “part I” of this blog entry I will be describing what my duties have entailed working within the office and in “part II” I’ll be talking about my experiences doing in-game promotional work. Being an athlete here at Temple University, I thought that I would…

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Life, Liberty, and LevLane

I can’t begin to explain what a fantastic experience it’s been to intern at LevLane. Let me tell you about my experiences with the Philadelphia rockstars of advertising this Fall Semester: They know my name. They treat me as a colleague. They challenge me with work that I am able to challenge myself with. It’s been a total blast working in the trenches of an agency that calls itself home to clients including Center City District (providing stunning creative work for Restaurant Week and SIPS,) Rothman Institute, and several major DMAs of the national massage clinic company Massage Envy. Of…

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Photoshoots are Fun! (and Hard)

Being an intern at a small business has its perks! I’m Taja Davis, and I am a marketing intern at In Bliss Weddings– a growing wedding website run out of Philadelphia. This semester, I took part in assisting at a photo shoot for the website’s third online publication. The theme is “Clearly in Love” this time around. The ideas for the magazine’s visual are all based off of goddesses. The University of Penn’s Museum of Archaeology and Anthropology was the perfect place to go to take the scene back in time. So, at 6:15 am the editors, the two other…

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