Closing With Some Suspense

As I began my last week at Comcast-Spectacor, my expectations were relatively low in terms of the work I would be completed or the overall experience I would have in my last hours. After all, what unpaid intern would expect something out of the norm in their final days of employment? Little did I, or any employees at Comcast-Spectacor for that matter, know that the President and Chief Operating Officer was going to resign from his position. What started out as a normal Monday quickly escalated to a frenzy of misunderstanding when news broke that Peter Luukko had resigned. Shortly…

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So far, SO good at The Blockley

I’m about half-way through my marketing/promo internship at The Blockley, a privately owned music venue in University City, and I must say it has been a good time so far. My work load generally consists of writing social media posts, creating media plans and outlines, e-mailing target groups, and other various promoting techniques. Being a fan of live music and a musician as well, it has been quite interesting to gain a deeper understanding of the business aspect of the music industry. Working shows is also a part of this internship, whether that means working the box office, coat check, or…

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You Scratch My Back, I’ll Scratch Yours: Networking to Drive Traffic

Branding as a whole is a science as we know in the world of marketing and advertising. Small and fresh brands, including self-branding, have the hardest work ahead of them in creating a household name for themselves. But the one thing to remember is each huge-name brand we know today started out as a small, no-name paradigm. Self-branding on social media and in person can also be a difficult task, and networking is something every student learns in college is the most valuable thing. More valuable than grades, GPA, and book-smarts combined, networking will get you where you need to…

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Hosting the Show Every Night

Hi. My name is Philip Morris and I’m a senior studying advertising. This semester I am a Project Development intern with Comcast-Spectacor which is based out the Wells Fargo Center in South Philadelphia. The greatest take away I have thus far from working here is learning how to balance work between several projects at the same time. While there are several on-going projects that get lent attention each day, there are also new tasks that must be accomplished with every event held in the building. The Wells Fargo Center is the main arena for one of the largest entertainment companies…

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Watch Out, Many Products are Getting Macho Makeovers

Hello, all!  My name is Rosa Doherty.  I’ve been interning with Star Group since September and I’ve loved every busy, crazy minute of it.  I’m lucky to be one of only three interns and I get to work with a lot of different aspects of the agency.   My favorite project I’ve worked on is Shop Scape, Star Group’s own shopper marketing blog.  My job is to find articles and research that shed some light on the often murky waters of consumer’s motivations.  Then, and here’s the exciting part, I get to write about it!  I’m incredibly proud than an…

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One Small Step for Star Group, One Giant Leap for the Intern.

Hello all, my name is Rosa Doherty.  I’m a senior Advertising major all set to graduate in May, as I’m very proud to say.  Just a few months ago I couldn’t acknowledge the lurking monster of graduation without whimpering.  Having an internship has tempered the post-grad water, and I’m more confident than ever to dive in. I’ve been an account management intern with Star Group since September and I’ve learned so much about the industry, but even more about myself.  Is Joe Glennon reading this?  I know it’s a cliché, but hey, if the shoe fits. As one of only…

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Art Direction @ PhillyBASS’D

This semester I have been interning at Philly Bass’d Entertainment as a graphic designer.  I have one week to go and wanted to talk about first impressions, projects I have worked on, the atmosphere here and the people I have had the pleasure to work with. As a senior on the Art Direction track, I was excited to participate in my first internship. I wasn’t sure what to expect, but found myself at a place where my work is used and produced for the different clients that Philly Bass’d represents. Some of the work that I have completed so far have…

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Competitor Research at ASI

Hey everyone!  I’m wrapping up my third month as the marketing intern at Advanced Sports International.  Not only have I learned a ton about the bicycle industry, but I’ve also learned a great deal about how much goes into a marketing plan, in particular, advertising. The advertising project I’ve been working on for the past few weeks is competitor research.  I have spent countless hours flipping through a variety of bicycle magazines and browsing bike websites.  To the right is a picture of just a few of the magazines I looked through.  All of this research has opened my eyes…

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Goodbye For Now

I am thankful for the opportunities and experiences I’ve had interning for PHL17. Looking back I cannot believe how much I’ve done in just a matter of weeks. I’ve attended company meetings, sales calls with Streams Companies and South Philly Bar & Grill, and I was fortunate enough to attend the Philly Hot List event which is sponsored by PHL17. During the event, the winners of the 2013 Best of Philly were announced and rewarded for their accomplishments. My favorite part of interning for PHL17 were the sales calls I attended with my co-workers because it gave me one on one time with…

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Don’t Call It The SAC

Hey, everyone! It’s your friendly neighborhood Student Center Marketing Intern, Kelly, reporting for duty! Wait– Student Center? As in your internship takes place right on Temple’s campus? Yes, it does! I’m livin’ the dream. After spending my sophomore and junior years on the front line (manning the Information Desk, that is), I was presented the opportunity to take over the Marketing & Web Intern position within Student Center Operations. Already familiar with the inter-workings of the department as well as the full-time staff, the decision for me was a no-brainer. My experience at the Student Center up until that point…

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Work Can Be Fun!

This past month at Allied-THA, a marketing agency that promotes major motion pictures in the Philadelphia area, I have been a part of two really fun and exciting things. The first occurred at the Ritz Five Theater in Center City. I was working an advanced screening of the film THE BOOK THIEF there. I collected tickets from the general public and from people on our reserved seating lists. The lines for this particular screening were larger than usual because there was to be a Q&A session directly following the film inside the theater. Who was going to be there? The…

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The Bible of Modern Advertising: Confessions of An Advertising Man.

“I would like to make it mandatory that everyone in advertising read David Ogilvy’s first book, Confessions of an Advertising Man at least once a year.” George Parker commented that in Business Insider. Media Week also evaluated this book as the “required reading for anyone in business”. In Confessions of an Advertising Man, David Ogilvy not only tells legendary stories about his successful career, comprehensively introduces the advertising industry, but also elaborates his concepts, tactics, and techniques that were generated based on his estimable experience and knowledge by using a pithy, lively and humorous writing. David Ogilvy is considered as…

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Creative Intern at College Glasses

  Hello fellow SMC peers! My name is Jean Alban, I am a senior at Temple majoring in Advertising – Art direction track. I have been interning at College Glasses since April and I have nothing but good things to say about my time there so far! College Glasses is a company that designs and manufactures completely custom sunglasses for universities, organizations, events, and corporations. They are in the midst of expanding their product line and becoming a bigger player within the promotional products industry. The most important thing that I have learned from this internship as the in-house Creative…

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Is it really over?

I can’t believe that my semester at Philadelphia magazine is coming to an end. I only have two days left of my internship in their sales department and it seems like just yesterday that I started there. The end of this semester also means the end of my junior year. This time next year, I will be finished with my college career. Crazy, right? This semester has been, in a word, insane. Two jobs, my internship, and a full time course load. But I wouldn’t have changed a thing. I gained so much valuable experience through my internship at Philly…

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Learning Experience at Phillybass’d.

My experience a Phillybass’d Entertainment has taught me the importance of being critiqued. Before coming to my internship the only creative work I was working on would be for class assignments and that only entailed me turning in assignments and receiving grades. In the classroom I did not go through the constant trial and error stages that I received at my internship. One of my last assignments I had to do for my internship was to create a logo to accompany a book that one of Philybass’d’s client will soon be releasing. I started off with a simple idea to…

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