Interactive

Doing Great Work at an Internship

Everyone wants to impress his or her boss by doing outstanding work at an internship. But how do you know when the opportunity is there? I work as a Web Design Intern at a company called ASTM International. My main…

Happy Earth Day, Google!

    Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that…

The Free Journal Project

    I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free…

Doing Good in Philly

Year after year, businesses turn to public relations for brand revitalization and to enhance and optimize their exposure. Skai Blue Media, a full-service public relations agency, specializes in doing just that.  With a large experience base, Skai Blue Media represents…

Social Hollywood: The Beauty Inside

I think I can speak for us all that at one point or another we have wondered what it would be like to be the main character of a movie. This is the key insight for “The Beauty Inside” a…

What I’ve Learned As A Two Paperdoll

My desk and computer in the web department. As my internship at Two Paperdolls draws to a close, I reflect back on this amazing experience. Being able to work directly with the web department, an area which I hope to…

Writing is important, and it’s not so bad after all

At Lorel Marketing Group, in King of Prussia, I have been given several jobs such as posting on social media, writing for blogs, coming up with copy for websites, proofreading projects and assisting in pulling together different information to form…

Design with the Product in Mind.

In the current issue of Us Weekly (February 2012 issue) with Whitney Houston, I came across an interesting advertisement. We all know and love Tic Tac. They are bite size candy/mint that you can carry around and pop one in…

NY Fashion Week is Just an App Away

There’s an iPhone app for nearly everything – literally, nearly everything – and with good reason. Apps are without a doubt a smart way to gain interaction with a brand or event’s target audience. Therefore its no surprise that New York…

Digital Is Where It’s At

My internship has opened my eyes to just how relevant digital has become in the advertising field right now. I am currently working on an account for Jack’s Rental Search, an application on Facebook that allows college students nationwide to…

5 Essentials for Marketing to Green Moms

Understanding the mindset of your consumer is key when developing a strategy, deciding upon creative and even interacting with them through social media. It’s the basis for how they’re going to react to your ads and as the market becomes…

A Rewarding Foursquare

I know Sheryl is getting tired of my posting from my native blog Popflys, but I just had to share this one. Developed around the framework of Foursquare, the app Turf basically “gamifies” the experience with rewards and social interaction…

Webby Awards 2011

The Webbys is an award show celebrating excellence on the Internet. And since the medium is virutally endless, they’ve broken it down into several categories: Websites, Online film & video, Interactive Advertising, and Mobile / Apps. From their, each section…

Skittles ‘Touch’ Online Ads

If I had a dream account to work on, I think I’d have to go with Skittles. Of course, I’m basing this solely off of the completely insane and original advertising they have already (I don’t even particularly like candy).…

No longer “Just a Big iPhone”

The new world of mobile computing has definitely changed with the introduction of tablet PCs. In most cases these new devices bring a lot of the functionally of its more stationary counterparts to the palm of your hands. Two of…

1Billion Hungry

Well this completely relates to the project that most Art Direction two students just finished, and what some graphic design majors are still working on. 1Billion Hungry is a campaign that is a little more edgy than anything City Harvest…

Black Friday: Survival of the Fittest

Today is one the busiest travel days there is. Tomorrow is Thanksgiving and tomorrow night is Black Friday. I can appreciate a good deal as much as the next person, but I don’t care for Black Friday. I don’t like…

Oh, Advertising & The Interactive Department

I am Gabrielle. I am a sophomore now and I’ve been interning at LevLane Advertising in the interactive department since April of my freshman year. I am an Advertising major. I love it!!!!!!!!! I love my job–what I do and…

Foursquare…

Overall, I think it's a truly innovative idea. It encourages spending, socializing, competition, and promotional discounting.

Social Media in Action

Today JetBlue airlines surprised it’s Twitter followers by announcing that they would be giving out free airfare in Manhattan. The only perk is that you have to “find” them. This is a perfect example of how businesses are beginning to…

"A Virtual Call To Action"

As Temple students, many of us have traveled to the heart of the city only to be greeted by the scent of putrid air and homeless men and women searching for their next meal in a garbage can. Clearly these…