Temple University

Are You #TempleMade?

Branded

 

 

Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing team that started it all. “Branded” is an opportunity to experience and discuss the impact of the influential campaign and its affect on the Temple community. It is a cherry and white movement that has expanded Temple’s reach not only in the city of Philadelphia and surrounding areas, but also nationwide with its influential ads in print, TV, and online. There will be a Q&A discussion following the premiere. The premiere will screen twice, first at 9PM and second at 9:30PM. You can RSVP to the event for free admission.

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PETA Uses Temple Student’s Winning Ad

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PETA released a shocking new mobile billboard last week to remind attendees at the 2013 Kentucky Derby that for the horses, racing is a matter of life or death. The ad was placed up and down the streets surrounding the racetrack in the days leading up to and the day of the event. The message drawn across through the ad is to bring awareness to the misuse of both therapeutic and illegal drugs that the industry uses to keep injured and tired horses running for the race. The ad was actually created by Temple University’s Tyler School of Art graphic design student, Dana Mulranen. The poster was created for the 2012 One Show Young Ones Competition and awarded the One Club Bronze Pencil as well as Runner Up in Creative Quarterly 31.

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Inside View on NSAC

NSAC team

 

Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to participate in the competition for future Temple students who may be interested in trying it out.

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Temple University Portfolio Night!

The Temple Advertising Club (TAC) will be having a Portfolio Night open to students both in the creative and accounting tracks. There will be advertising professionals from all over Philadelphia including ad agencies Razorfish, Dudnyk and LevLane. Don’t miss out on a great chance to network and get professional feedback about your creative pieces!

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98.1 WOGL: Greatest Hits of the 60s, 70s, & 80s

In January I started an internship at CBS Radio’s 98.1 WOGL.  This radio station reaches an older demographic (25-54) and plays the gratest hits of the 60s, 70s, and 80s.

One might ask… Ashley, why do you think you would fit in at a radio station that does not even reach your demographic?  And my answer for that:  I already know how to generally reach my demographic since I’m apart of it!  I’m knowledgeable of what is hip and new, and have experience with reaching out to college students.  What I am interested in at this internship is that I can learn how to target an older demo, and compare the differences in how to approach younger people and older people.

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Make yourself more valuable to the organization!

The Avenue at Night

Interning at the Avenue of the Arts (a non-profit organization) has proven to be an exciting and full-filling position.  I’m working under the Marketing Coordinator and the Executive Director.  Right now, we’re working to create presentations to inform businesses of who we are, what we do, and how we can partner with them to benefit both parties involved.  Since it’s a small office, I get to be involved in this process and I’ll be helping them to present our partnership opportunities.

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sp11allaboutteamovingbrands

New Identity Design: ‘All About Tea’

The agency Moving Brands, created this new identity for “All About Tea” based in Portsmouth, UK.

Their execution makes sense based on the brief: “Moving Brands were tasked with creating a new identity that would stand out in a “sea of sameness.” The identity needed to work effectively across their existing wholesale market, and enable them to grow into retail channels. It was also vital to communicate the founder’s passion for the art and intricacies of tea.”

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