Temple University

How A Marketing Agency Really Works

LightStream Group is a marketing agency concentrated in bank and credit union, healthcare, and higher education advertising. The organization has two locations, one in Lansdale PA and another in Telford PA, both suburbs of Philadelphia. They currently have just over 30 employees and one intern. They have had a handful of interns in the 10 years since their establishment, all of which acquired their internships through networking. As the only intern at the organization, I was given tasks in various departments: project management, writing, design, accounting, sales, and media/data analytics. My role in the organization changed from day to day, the main focus of my internship being to learn as much as possible about marketing.

Klein Degree, STHM Experience

There are plenty of titles that I could use to introduce myself–Hannah Eadie, Temple University senior. Hannah Eadie, advertising major. Hannah Eadie, copywriter in training. But today I’m just going to explore my title as Hannah Eadie, marketing and communications intern at Temple University’s School of Sport, Tourism and Hospitality Management (STHM).

Internships…Not As Intimidating As You Think

My name is Abby and I am a Senior here at Temple; I am studying Advertising with a concentration in Art Direction. This past semester, I worked as a Graphic Design intern at the Alumni Relations Office here on campus. Up until this past summer, I wasn’t entirely comfortable or confident in my designing abilities and as a result, hadn’t searched for a Graphic Design internship. The idea of going to an internship and creating work for someone other than myself or a professor really intimidated me. Now that I’ve completed my internship, I can happily say that I was worrying over nothing. Supervisors understand you are an intern and that you’re there to learn, not create award-winning work; as long as you’re trying your best, you have nothing to worry about.

4 Things I Learned At Group Two

Hey everyone! I’m Lenny Benfante, a senior Advertising major on the Art Direction Track, and I’ve been a Social Media Intern at Group Two Advertising since August.

Experience at Temple University’s Marketing Department

Hello, curious reader! My name is Colin Giering, a student and independent filmmaker. I am a sophomore at Temple University with an intent to graduate with a degree in Advertising. This past 2018 fall semester I had the privilege of working with Temple University’s Marketing Department specifically, within the video department.

Play hard, Network harder

I found my internship at a rooftop party hosted by Larry Fitzgerald in Phoenix, Arizona. The route to my internship was very unconventional, but a story worth telling.

It just felt right

Hi blog world, I am a junior at Temple University studying Advertising with a focus on Account Management. Within the past year I have started my first internship at LevLane Advertising Agency.

Allied: Gateway to My Future Career

My name is Nicolas Gilbreath and I am a Junior Account Management Advertising student at Temple University. This semester, I interned at Allied Integrated Marketing as their sole-marketing coordinator intern. Allied is a full-service marketing agency for the entertainment and consumer products industries throughout the United States. During my internship, I worked on the New Business division with the Marketing Coordinator and Vice President at Allied’s Philadelphia office.

Allied: Integration In and Out of the Agency

Hello, my name is Nicolas Gilbreath and I am a Junior Account Management Advertising student at Temple University. This semester, I have spent my time at Allied Integrated Marketing as their marketing coordinator intern. Allied is a full-service marketing agency that delivers targeted programs across multiple media outlets for the entertainment industry throughout the United States. During my internship, I am working with the Marketing Coordinator and Vice President at Allied’s Philadelphia office. Together, we focus on Allied’s New Business division.

Internship Experience at ShootersINC. – Elizabeth Moore

My name is Elizabeth Moore. I am currently a senior at Temple University majoring in Advertising with a track in Account Management. I got a great internship/opportunity to work at a production company called ShootersINC. in Philadelphia at the Curtis Center (between 6th and 7th on Walnut). It has been my second week here and I absolutely love it. I’ve been spending a lot of my time in the Sales/Marketing department by conducting sales research and assisting the sales team whenever they need it. I intern Monday and Fridays from 9-5 and try to constantly stay busy and on top of the daily tasks.

Are You #TempleMade?

Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing team that started it all. “Branded” is an opportunity to experience and discuss the impact of the influential campaign and its affect on the Temple community. It is a cherry and white movement that has expanded Temple’s reach not only in the city of Philadelphia and surrounding areas, but also nationwide with its influential ads in print, TV, and online. There will be a Q&A discussion following the premiere. The premiere will screen twice, first at 9PM and second at 9:30PM. You can RSVP to the event for free admission.

PETA Uses Temple Student’s Winning Ad

PETA released a shocking new mobile billboard last week to remind attendees at the 2013 Kentucky Derby that for the horses, racing is a matter of life or death. The ad was placed up and down the streets surrounding the racetrack in the days leading up to and the day of the event. The message drawn across through the ad is to bring awareness to the misuse of both therapeutic and illegal drugs that the industry uses to keep injured and tired horses running for the race. The ad was actually created by Temple University’s Tyler School of Art graphic design student, Dana Mulranen. The poster was created for the 2012 One Show Young Ones Competition and awarded the One Club Bronze Pencil as well as Runner Up in Creative Quarterly 31.

Temple Study Abroad: A New Appreciation for the Web

Redesigning any website is hard work, but when said website involves more extra options than a Domino’s Pizza order for an entire daycare center, things get hairy pretty quickly.

Yes, I’ve been working my proverbial tail off all year in order to help Temple’s own Study Abroad department redesign their website from the ground up. And let me tell you, crafting a website that feels intuitive and natural is seriously hard work. I’ve spent my months doing everything from creating short, documentary-style films to writing copy for overseas programs, and I’m not sure that most outsiders truly realize the amount of effort that goes into making a website that merely does not get in your way every day.

Inside View on NSAC

Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to participate in the competition for future Temple students who may be interested in trying it out.

The Free Journal Project

I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free handcrafted journals, for all to use and enjoy. The project focuses on making journal keeping accessible and enjoyable while establishing a space for personal inspiration and creativity.

Read more on The Free Journal Project…

Rolling with the PUNCHes at my First Internship

This semester I began my very first internship at PUNCH Media, a very small PR company based in the Mount Airy section of Northwest Philadelphia. It is owned and run by James Zeleniak and Alicia Crawford-Zeleniak, both of whom are Temple alums. PUNCH is food and beverage centric with clients such as South Philly Bar & Grill, McCrossen’s Tavern and MilkBoy, but also represent others, such as the Shops at Liberty Place.

“Design is creativity with strategy.”

Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the Valaida S. Walker Food Court in the Student Center—are made by me and the rest of the marketing team at Sodexo!

More than a religion, more than a consumer.

What do you think of when you hear Muslim? …Islam?

Well, according to a study performed by the Pew Forum on Religion and Public Life, 35% of Americans view Muslims in a negative light. Another 45% believe Islam to be more of a violent religion than any other.

Temple University Portfolio Night!

The Temple Advertising Club (TAC) will be having a Portfolio Night open to students both in the creative and accounting tracks. There will be advertising professionals from all over Philadelphia including ad agencies Razorfish, Dudnyk and LevLane. Don’t miss out on a great chance to network and get professional feedback about your creative pieces!

98.1 WOGL: Greatest Hits of the 60s, 70s, & 80s

In January I started an internship at CBS Radio’s 98.1 WOGL. This radio station reaches an older demographic (25-54) and plays the gratest hits of the 60s, 70s, and 80s.

One might ask… Ashley, why do you think you would fit in at a radio station that does not even reach your demographic? And my answer for that: I already know how to generally reach my demographic since I’m apart of it! I’m knowledgeable of what is hip and new, and have experience with reaching out to college students. What I am interested in at this internship is that I can learn how to target an older demo, and compare the differences in how to approach younger people and older people.

Make yourself more valuable to the organization!

The Avenue at Night

Interning at the Avenue of the Arts (a non-profit organization) has proven to be an exciting and full-filling position. I’m working under the Marketing Coordinator and the Executive Director. Right now, we’re working to create presentations to inform businesses of who we are, what we do, and how we can partner with them to benefit both parties involved. Since it’s a small office, I get to be involved in this process and I’ll be helping them to present our partnership opportunities.

New Identity Design: ‘All About Tea’

The agency Moving Brands, created this new identity for “All About Tea” based in Portsmouth, UK.

Their execution makes sense based on the brief: “Moving Brands were tasked with creating a new identity that would stand out in a “sea of sameness.” The identity needed to work effectively across their existing wholesale market, and enable them to grow into retail channels. It was also vital to communicate the founder’s passion for the art and intricacies of tea.”

Activia Campaign by Young & Rubicam

Okay, so Activia has a new campaign that just launched, developed by Young & Rubicam. They are an agency based out of Prague, Czech Republic.

I’m sure that they were going for a concept that they wanted to really spark an interest among society towards this apparent problem, I think they just pissed a few people off though.

Dine Like A Boss Etiquette Dinner

The East West Club is having a “Dine like a Boss” etiquette dinner. Come in professional attire and learn how to present yourself professionally. Get the opportunity to network and most importantly try out new and delicious Asian food. Only a real boss would come experience this fine dining.

Disastro Ecologico

Here’s a throwback design related post. It’s modern with old techniques. It’s been done but it’s fresh.

Alberto Seveso is his name, and guess what? He is Italian if you haven’t gotten that from his name or the title already.

Shot Through the Heart

With only five days away you better think of something good quickly! Over at Design Sponge, they have conjured up a cute and kitschy arrow to shoot at your love. (not literally)

Electronic Paper – The Note Slate

Stated to not be available until June, the $99 tablet for taking “digi-notes” won’t necessarily compete with the iPad, and that’s not the point. At least I don’t think so. The idea is something that has been exaggerated about for years in movies and publications, now we are finally shedding some light on an actual product.

Back to the Basics

Volkswagen is releasing a new 30 second spot for their second generation “neue” beetle. Created by Deutsch Inc., located in New York and Los Angeles. Unfortunately they have a flash site, which isn’t very up on the times, but I’ll look past that after seeing this spot.

Agency of the Week: Qube Konstrukt

Qube Konstrukt, an Australian “do it all” agency has my pick of the week. With works using every medium and in every media I just couldn’t put them down in any way.

The Modern Telephone Concept

Not only is the video especially inspiring, due to the content and also the ambient soundtrack, but the concept is ingenious.

If produced, this phone will be a huge step forward in application development and in design. We are talking about three touch screens here as opposed to our current standard of one.

"Philly's Future" Scholarship Winner From Temple

We’d like to offer our congratulations to Mr. Jason Kaminsky for being a “Philly’s Future” scholarship winner. Here’s Jason’s take on what advertising means to him. I can definitely relate to what he’s saying. I started out graphic designing also, but I’d like to remain a “creative.” I’m not sure if creatives have a need for jackets and ties, but I’d be all for it.