University Guest Speaker: Andrew F. Smith

    Andrew F. Smith, the author of Drinking History: Fifteen Turning Points in the Making of American Beverages, will be discussing his book at Paley on March 26th, discussing the history of All-American drinks such as Coke and Coors, as well as the advertising and marketing around them. This is an opportunity to learn how advertisers and marketers in the beverage industry have helped shaped the lifestyles of Americans as well as change American history. When: March 26, 2013 Where: Paley Library What: What is American drink? Is it warmed-over traditional British beverages, such as tea and ale? Or is it…

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Big East Career Fair 3/15

    This school year, Temple University joined the Big East Conference. One of the perks of being part of the conference is the Big East Career Fair. Since we are a part of it this year, that means you can take advantage it! The Big East Career Fair will be held at Madison Square Garden on Friday, March 15, 2013, from 10:00 a.m. – 3:00 p.m. It’s a great excuse to spend the day in NYC this Spring Break! Students and alumni are invited to participate in this event where 150+ employers will be in attendance. This is an exclusive opportunity…

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Searching for a Summer Internship?

Summer is slowly approaching, which means summer internships are quickly becoming filled. If you are interested in an internship over the Summer then you should check out the SMC Internship Fair. All are welcome to the fair, which will be held on Wednesday, 3/27 from 10am-2pm in the Annenberg Hall Atrium. Various media companies in the area are looking for summer interns for radio, PR, advertising, and production. This is a great chance to meet various companies and get your foot in the door with an awesome summer internship. If you have any questions regarding the internship fair, you can…

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Bigger News Feed, Bigger Ads.

Today Facebook announced its newest plan to redesign its news feed feature. CEO Mark Zuckerberg’s idea is to create a news feed that acts as a personalized newspaper. The idea is that users will be able to persue streams consisting entirely of photos, events, music-related content or brand specific content from brands you like or public figures that you follow. In order to create this personalized newspaper, photos and ads that show up in your news feed will appear larger to attempt to be more eye-catching. Bigger Ads will allow creatives more space to to fill with customized content in…

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Learning the Value of Diverse Skills

I began my internship at PA CareerLink in December 2012. I went in once a week for orientation and getting used to the workplace before I officially began in January. Before acquiring the position, I went in for an interview with my current supervisor, Mr. John Casella. In that interview, I placed a lot of emphasis on why the computer, media, and advertising skills that I possessed would make me a valuable addition to the workplace. Advice from teachers has taught me that after being asked “What is your proficiency in the skill of X?” to respond with “Not only am…

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The Dark Side of Unpaid Internships

Time and time again I have heard horror stories about interns being overworked and underpaid at their internships. In fields like advertising and marketing, participating in unpaid internships is virtually a necessity, both to get experience, and to get your foot in the door. But in this economy, many companies are all too willing to take advantage of the free labor that eager students have to offer. There is a fine line between a healthy internship, and an unhealthy one. Many 20-somethings have found themselves over worked and underpaid for their time, effort and energy in a particular position. In…

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New Livestrong Logo Unveiled

The Livestrong Foundation has recently released their new logo in an attempt to emerge from Lance’s previous doping scandal in order to focus on the true meaning of the foundation. The foundation has legally changed the name from Livestrong to Livestrong Foundation in order to position the brand towards forward movement and its unique role in the fight towards curing cancer. The focus is less Lance and more cancer and meeting the needs of those in the cancer community. Executive VP-Operations Andy Miller unveiled the logo at the annual Livestrong “State of the Foundation” address this past Thursday. During his…

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Advertising the Greater Good

  Advertising is a great source for inspiration when we think about expanding our own skills and creativity. Some of the most inspirational advertisements come from social cause and non-profit campaigns. There’s a site, Osocio, that I frequent to quite often to see what’s new in this area of the industry. Osocio posts the best global campaigns of non-profit advertising and social cause marketing.  The blog posts impressive work from various organizations and agencies on a wide variety of topics from activism to environmental issues to social aid and so on. To give you a feel for what kinds of advertisements…

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AT&T Shuts Down T-Mobile in New Ad

  This is competitive advertising in its most straightforward state. AT&T put out these ads last week in newspapers blatantly attacking T-Mobile for their dropped calls and slower speeds. This was a bold move for AT&T to use such an honest advertisement to get at their competitor. Putting the full focus on the faults of their competitors and only stating their own company name in smaller print is an interesting tactic to catch the attention of readers. At first when you look at the ad it seems as though it’s actually an ad for T-Mobile, using a layout and typeface…

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Philly Addy Awards

  The 2013 Addy Awards are this Thursday, March 7, 2013! This is a Philly Ad Club event organized to award creatives and professionals in Philadelphia Advertising who have shown exceptional work this year. This is a great opportunity to see award winning work from industry creatives as well as network with professionals from all over the Philadelphia area. Information provided by the Philly Ad Club is listed below. Come celebrate with 650 of your fellow creatives for a night of fun, entertainment at: Vie – 600 North Broad Street (w/free valet parking)! Thursday, March 7, 2013 6:30 to 8:00…

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The Value of Mentors

A common word of advice from guest speakers that I have met through classes, Temple Ad Club, and Philly Ad Club, is that you should find a mentor to guide your throughout your career. It’s important to find someone who has experience and wisdom to provide you with so that you can be better prepared for interviews, decisions on the job, and overall career advice in the industry. I’ve heard a lot of professionals who generally find mentors at each job they go to or through networking opportunities such as Philly Ad Club or other industry events around the city.…

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TAC Guest Speaker: Josh Goldblum

Join TAC this Monday, March 4th, to hear from Josh Goldblum, creative director of Bluecadet! Josh is the founder and creative director of Bluecadet, which specializes in multimedia experiences that excite, engage, and inspire. They build dynamic websites, installations, and mobile applications for universities, museums, nonprofits, and corporations. Their services are broken up into strategy, design, technology and continuing services such as: social media, training, email, measurement, and search. Bluecadet has been recognized for their outstanding work with numerous awards from 2008 to now. Josh Goldblum has travelled widely as an interactive journalist, producer and strategist and has also spoken…

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Grey Poupon Does it Again…

Last night during the Oscars, Kraft Foods brand aired the newest spin on the iconic “Pardon Me” commercial for Grey Poupon. The new spot, titled “Lost Footage,” plays off the same style, storyline, and characters of the original ad. The newest edition continues the story to show that the mustard borrower never, in fact, returned the precious mustard. Who can blame them for trying to rekindle the excitement and humor that so many people were attracted to in the original advertisement 25 years ago? I mean, how exciting can mustard really be? But at the same time you don’t Charmin creating a Mr. Whipple spin-off,…

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Panera: Live Consciously. Eat Deliciously.

Panera Bread has recently launched a new campaign called “Live Consciously. Eat Deliciously.” This clever campaign takes the viewer through a journey of images that describe the process of baking bread in Panera Bread bakeries. The company has created a commercial spot as well as an interactive web page that teaches the consumer more about the high-quality product as well as the company. The company positions itself as morally driven with high quality products. Panera pledges in the commercial to donate all leftover baked goods to local charities in order to give back to the community by feeding the hungry.…

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Tweet Tweet Hack Hack

This week has been quite an adventure for twitter fans, followers, tweeters, and oh right…hackers! Twitter account hacks have been a problem in the past, but this week, new hackers have taken control of major, public watched accounts in a such a close period of time that leaves brands and people wondering how safe their accounts on Twitter are, and who will be the next account hacked.       First up, the hackers took control of Burger King’s account on Monday, changing it to say it was now McDonald’s after being sold to the golden company because the “whopper…

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