My experience at Max Steel Plate (MSP) as an Advertising Intern, has been very positive so far. Since the company is new, I knew that I could make an immediate impact on their social media presence and their customer relationship. My copywriting background as well as the broad-spectrum of advertising skills that I have learned at Temple would enable me to be an asset to the company right away. I am the only intern, which is a large challenge that I am looking forward to. Being a part of a small company has been a great experience; there is a lot of communication and transparency between the owners of the company and myself. This enables me to get the best grasp on the most important “Big Idea” behind the entire company, and “Campaign” that MSP wants to portray to their customers. MSP has given me a lot of creative leeway and jurisdiction.
The steel business is unlike the creative atmosphere of a typical advertising agency. Although this creates a challenge, it also allows me to think more creatively and outside the box. At Temple, I was taught to think creatively in one type of way, but now I need to think in a different creative perspective when figuring out how to appeal to the steel industry.
There is so much to learn about the industry before attempting to figure out the most effective ways to connect with the target. I have already learned so much about the different grades of steel and what different types of steel are used for. In order to target the correct companies, I need to focus on the buyers of the different types of steel that MSP carries and make a connection between those companies and MSP. I am looking forward to the weeks ahead of me, and I hope to make a positive impact on Max Steel Plate as a whole.
This is the steel warehouse where I work. This is where steel plate orders are organized, cut and shipped to customers.