Learning Through Research: What My Semester-Long Project Taught Me

Hello again! For those of you who don’t know me, or haven’t read my previous blog post, my name is Andrea Cicio. I’m currently interning at Braithwaite Communications, a marketing, branding, and public relations firm in Center City. When I come into work at Braithwaite, I get a firsthand glimpse of all the services the account executives offer to their clients. As much exposure, and even knowledge, I gain of the tasks involved in each project, I always wonder how each service offering is developed. Braithwaite’s two internship advisors gave me, and the agency’s other four interns, the chance to…

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Promotion Machine!

What is sweet, delicious and goes great with a pint of beer? Chocolate! In fact, chocolate is a particularly great flavor enhancer when paired with certain styles of beer, especially stouts. How do I know this? I intern at a company called City Food Tours and it recently kicked off its Sam Adams Beer and Decadent Chocolate Tasting which takes place the 2nd and 4th Sundays of each month at the Sam Adams Grille near Allentown, Pennsylvania. It is one of the two brand new tours the company has launched during the past few months (I blogged about the Prohibition…

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Chemical Commute

I had the privilege of interning for a chemical distributor during this past semester. I learned a lot of information during my time there. The company has been around for over 140 years. Making the company one of the oldest family owned chemical distributors in the world. My daily journey began at the early hour of 6 am. I live about 1 hour from my office and I needed to drive 25 miles to be at the office at 8:30. I worked 8:30 until 5:00 pm five days a week. The days were long and intense and the amount of…

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Saying Goodbye to Red Tettemer

As my internship is coming to an end, I still have nothing but good things to say about my experience at Red Tettemer. These experiences have definitely been unforgettable. Red Tettemer is an awesome agency and the people who work there are amazing as well. I loved being right in the ad world every day. I learned a lot in the last few months that I will definitely take on with me into the next steps of my life that I absolutely would not have been prepared for just inside the classroom. Since my last post, I really have been…

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The Inter-workings

This semester I have been interning at Philadelphia Style Magazine. In the past, interning for them gave me wonderful experience in what it takes to get the magazine off the ground, from the advertising and publishing perspective. This semester, my knowledge of this area was reinforced and I learned a great deal more about that. I also had an opportunity to see what all goes in to putting out a magazine and keep the strong brand going. As an art direction track ad major, I don’t have much experience in writing, but have always felt that it is something I…

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Updates on My Activities in PHL

So sad I’m getting close to my end dates. Definitely looking forward to new opportunities though. In the process so far, I’ve learned how the radio station operates, how they make money, and how they maintain their brand. It feels really great to be able to delve into an experience and an opportunity like that. At the Philadelphia Visitor’s and Convention Bureau we passed out flyers for Philly Photo Day and attended an event with the Mayor. It was a really great opportunity and it was exciting to see how interested and curious  people were about Philly Photo Day. I…

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Advertising Workshop Wraps up Before Final Presentation

Yesterday marked the last day of our semester long advertising workshop at the Academy at Palumbo in South Philadelphia.  We ended up with a great group of students who were eager to learn about all aspects of advertising, from research to creative execution.   Our final presentation is set for next Monday December 10th, where the students will get a chance to explore Temple’s campus and present their hard work to executives of the Philly Ad Club, Philabundance, and local news outlets.  We feel confident that the creative work demonstrated by the students Great Food Fight campaign will lead us…

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where one life ends, a new one begins

  This is the second post here. My time at Karma is winding down, when I get called into the creative director’s office for an internship review meeting. She explains how much everyone likes to work with me, and how she approves of my simple but witty writing style. She goes on to tell me about some of the things I can improve on, sticking my neck out of my little office from time to time, asking for work before it’s given to me. She concludes the meeting by asking if I’d like to keep working there, as a freelance…

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A semester with the Flyers

As the semester is coming to an end luckily my internship is not. I was fortunate enough to be asked to stay another semester as an intern with the Philadelphia Flyers. Overall, this semester has been a wonderful learning experience. Being an intern with such a well-known organization has showed me not only what I want to do as career but also what I dont want to do. In light of the lack of a agreement and lock out situation of the National Hockey League, my internship duties changed a lot but nevertheless the experience has overall been extremely positive.…

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Wired

I am really into my internship at “Philadelphia’s Premier Party Radio Station” WIRED 96.5. I work for Casey during the midday programming. Working at the station so far has definitely been a great opportunity. Editing songs for :10 second samples, re-editing songs for airwaves, managing social media accounts, and coming up with discussion content not only keeps me on my toes throughout the day, but is really engaging and rewarding. It’s really great to have an internship where I am doing a lot of active work and using my own judgment. Not to mention there is great conversation happening throughout the…

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Karmic Reincarnation

I still don’t know how I managed to score this internship at Karma agency in center city. It boggles my mind. And here, in the twilight hours of my twenty first year on the planet, I cannot help but reflect on the meandering path that lead to where I am now, and in what direction it is headed. Tomorrow I will be twenty two. With every birthday I like to ask myself, would 10 year old Sam approve of present day Sam? What about 15 year old Sam? I don’t worry so much about 18 year old Sam, he was…

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Almost there!

Yesterday was the second to last class in the schools. There was actually a great turn out which was unexpected but amazing. We started off taking group pictures for the presentation which was a lot of fun. After that we started finalizing everything. I had the kids sketch out some more designs for print ads and billboards. I was amazed at what they had come up with. Kamea redrew her ninja can which I loved and a few other kids had some fantastic drawings. I was so surprised that these kids came up with these ideas. A few weeks back…

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A Taste of Latino Culture

This semester I have been fortunate enough to intern at AL DIA News Media. AL DIA is a Latino newspaper that provides Latino News, Issues, & Opinion in the greater Philadelphia area. AL DIA has created such a great niche market that it has been awarded high honors and is the topic Hispanic news source in the area. This achievement has gotten the advertising business of major companies such as Best Buy, Home Depot, Rite Aid, Macy’s and Verizon. My role at AL DIA is in the marketing department. I focus more on AL DIA’s branch company, the Latino Professional…

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Social Media Marketing

Before starting my internship at Fame House LLC, I had always thought I was extremely knowledgeable in the field of Social Media Marketing. Now after the past three months, I could not have been any more wrong about that assumption. Fame House LLC deals with clients predominately in the entertainment industry, more specifically musicians. All of their clients campaigns derive from all different aspects of social media including Facebook, Twitter, and many social media sights I would have never even thought of. I had always known social media and marketing would never stop evolving, but it was truly put into…

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Internship is coming to an end!

              Hey guys! So it’s November 15, 2012 and there is not much time left at my internship, which truly makes me a little sad. Working at evoke interaction, a pharmaceutical advertising agency, I have learn so much and also have become friends with many of the employees. In gathering all the components of my final binder, I have been able to look back at my whole experience at my internship. I have done so many different projects, assignments, and overall accomplished so much more than I have ever expected. Coming into this internship,…

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