The Experiences of Temple Advertising Students
It feels like just yesterday I started my internship @Harmelin Media. I heard a lot of positive things about this place such as it is a good start for interning, people are in there are nice, etc. Frankly speaking, I was so thrilled to start my internship at this place,…
Hello! My name is Stephanie DeLorenzo and I am currently interning at Allied-THA in Center City. So far, it has been one of the most fun and valuable experiences of my life. Allied-THA is a marketing agency that promotes films from major motion picture studios. There are many office across…
Throughout this book, the author, Martin Lindstrom, attempts to prove to his readers that through neurological testing, advertisers can discover what consumers really want, because sometimes their words aren’t the complete truth. Each chapter offers a different example of a test done often times through fMRI testing that show which…
For the last three months I have served as a Media Intern at LevLane, one of Philadelphia’s most prominent and respected advertising agencies (I would flat-out tell you that they are the coolest one, but that would be biased.) It’s my first internship, and I could not be more thankful…
Jonah Berger’s book Contagious explores why certain things catch on and become popular. He starts by dismissing the belief that many, including myself, thought to be true; that a small number of “influencers” cause idea or products to catch on. He opens this discussion by stating that all people hold…
Throughout Consumer.ology, Philip Graves discusses market research. He explains what exactly it is and what needs to change within it in order to gather reliable information. While I went into this book with the idea that market research (i.e. collecting consumer opinions through in-depth interviews, focus groups, customer satisfaction questionnaires,…
Why We Buy When you step into a store or shopping environment, have you ever wondered why signs are placed where they are or why there is two feet of walking in between isles? Paco Underhill, the author of Why We Buy: The Science of Shopping, created a company…
Thinking of advertising and marketing industry today you realize that it has come a long and far way from where it began. Authors Terry O’Reilly and Mike Tennant give a comprehensive history of how advertising started, where it’s been, and what it has evolved to currently. Previous to becoming the…
Decoded: The Science Behind Why We Buy. Phil Barden. Chichester, UK: John Wiley & Sons, 2013. 270 pages We can’t always explain why we buy what we buy. Some product aspects, such as price and quality, are obvious factors in our decision-making process, but often times, it’s the less obvious…
During the first week of my internship I was extremely shy. I was intimidated by my coworkers at PHL17. As I sat silently at my desk, an employee came up to introduce himself. He asked if I had met the entire crew yet, and I replied “briefly.” He told me…
My Sixers office internship has come to an end, it was undoubtably one of the the best experiences of my life. I made so many connections and learned so much about being in a business setting, and how people in all departments work together to keep the business afloat. I…
This week marks the last week of my internship at Transparent Healthcare. Time went by so fast. I cannot believe that in so little time I could learn so much. I learned many new programs and how to use them so they could make my work easier, learned how the…
