Looking back

10 more days, that is what is left of my college career. It’s so weird to think it was just 4 years ago that I was taking my first advertising class (media and society with wonderful Ms. Saewitz of course). I guess this post is more a reflection of the things I did right that may help other students in the future. I was very fortunate that I found a passion for advertising at a very early stage. Loving what you do definitely helps you in so many ways, but you also have to take that motivation and turn it…

Read MoreLooking back

No more miss shy girl

This past semester I have been interning with Philadelphia Magazine in their art department. One of the biggest take-aways I recieved from my time there was conquering my shyness. I am a very shy girl, or I should say was, I was a very shy girl. But I knew how important making connections with professionals was to a college graduate on the search for her first “real” job, so I decided I would push myself out of my comfort zone during my time with Philly mag. I would say good morning to everyone in my department, ask them how thier…

Read MoreNo more miss shy girl

The Best Internship Around!

At the start of my internship I had many butterflies.  What will my boss be like?  How uptight are they?  Will I learn many things that will help me in the future? I could not predict how things would go, but I came in there ready.  Ready to get my feet wet, ready to contribute, and ready to gain much needed experience.  Starting from January to now I have learned so much at Defined Clarity Inc.  I have mastered not only the job at hand, but skills that will help me throughout life.  How to be confident when speaking to…

Read MoreThe Best Internship Around!

Allied Integrated Marketing

My name is Lauren Bayer. I am a senior in the account management track at Temple University. I currently hold an internship at Allied Integrated Marketing in center city. Allied is a full-service advertising agency and public relations firm with capabilities including placement of print and broadcast advertising, marketing, publicity and promotional campaigns. Since my supervisor is the primary representative for the ScreenGems account, I mainly work on ScreenGems movies which makes me ScreenGem’s intern. Throughout January I work was concentrated on planning events for the movie “The Vow” in the Philadelphia area. I determined which businesses have the same…

Read MoreAllied Integrated Marketing

SEPTA’s New Campaign

Hello all, I am Austin Heron and I’m a senior advertising major with a current internship at Harmelin Media.  Harmelin Media is located just outside of Philly in Bala Cynwyd.  I have been a media planner intern since January and so far it’s been great.  I am working with a Media Planner assistant on a new upcoming campaign for SEPTA which is aiming at a much younger audience.  The target audience is 18-34 and the goal of the campaign is to get young people to become comfortable with using SEPTA to take them anywhere they need in Philly and the…

Read MoreSEPTA’s New Campaign

The Beginning of the End

Hello all! As my internship with Sodexo and the Temple Dining Services comes to an end, I realize that I learned so much from this experience and gained many positive skills. First, I’ve learned that art direction of advertising isn’t all about the design; it’s about making the design work with the strategy to make the ad effective.  In order to really get students’ attention, you must really get inside their heads to make an effective ad. Secondly, I’ve learned how marketing orders go through the organization.  We have specific events that we hold in the dining hall to add…

Read MoreThe Beginning of the End

“Wow, this is just like what I’ve done in class..”

Perhaps one of the most surprising things to me I have discovered while interning at the advertising agency Tierney, and I’m not sure why, is just how much of the skills and knowledge I have been taught in my advertising classes thus far are actually utilized on a daily basis in the profession. Now I know that might sound a little silly, but oftentimes for me it was hard to imagine putting to use what I have learned in a real-life situation so now that I am being given the chance to do so it almost feels unreal. The fact…

Read More“Wow, this is just like what I’ve done in class..”

Klein Hersh

Klein Hersh International is a full-service executive search firm for the life sciences and information technology fields. They provide retained and contingency search services as well as contract staffing in the life sciences and IT niches. When searching for clients they look for their core values: integrity, honesty, full disclosure and partnership. As an intern for Klein Hersh, I work on creating Internet research projects seeking out talented individuals to fit the specific needs of our clients, entering information into our database, working on our LinkedIn site and some administrative work. So far my experience has taught me how to narrow in…

Read MoreKlein Hersh

My Time at the Swamp

As my internship at the Longswamp Tavern comes to an end, I realize how much I’ve learned in such a short amount of time. Although, I won’t technically still be an intern, I will continue all the work I’ve been doing to better the business. At the Swamp, we rely much on Facebook to do our advertising. Although, I already knew that Facebook was a great outlet for businesses to advertise and connect with their customers, I saw it in action and was surprised at the outcome. We post daily specials and events on Facebook everyday, create event invites for…

Read MoreMy Time at the Swamp

Details details…details

Details and execution is a key part of the advertising industry. Most students think it’s all about the great ideas, and even though that is somewhat true, without great execution it won’t matter. It’s all in the details.  When you design layouts everything needs to look perfectly, there has to be a structure that pleases the eye. And this is what I have seen a lot in my internship. I’m currently an intern at Jarvus Innovations, where the focus is web design and software. I have gotten the chance to work a lot on layouts and vector shapes and this…

Read MoreDetails details…details

A Boss Turned Mentor

From the first day I worked at Defined Clarity my boss told me how beneficial this internship could be.  As long as I put all my effort into helping his company, he would utilize all his connections in helping me find a job post-graduation.  Him saying that to me, made me work that much harder while I was there.  Every week he gave me different things to consider, mini-projects to get my creative juices flowing and tasks aside from my daily routine.  I had so much motivation inside of me because I saw how much ambition my boss had in…

Read MoreA Boss Turned Mentor

Screening Movies

      Hello again! My name is Lauren Bayer and I am currently interning at Allied Integrated Marketing.  Just a reminder, Allied is a full-service advertising agency and public relations firm with capabilities including placement of print and broadcast advertising, marketing, publicity and promotional campaigns.  Clients of Allied include: Sony Classics, Weinstein Company/ Dimension, Disney/ Touchstone, Sony Pictures, 20th Century Fox, Fox Searchlight, MGM, TNT, Dave and Busters, Universal/ Rogue, Focuz Features, Apparition, WDSHE, Screen Gems/ Tri Star, Universal Home Video, Vivendi, Anchor Bay, Magnolia Pictures, IDP, and Overture. These movie producers use Allied to promote their movies in the Philadelphia…

Read MoreScreening Movies

As the Semester Ends, My Advice for Future Interns

Again, my name is Patrick and I am the home merchandising intern at Anthropologie’s home office!  I cannot believe that I have been with the company for thirteen weeks, and that my last semester at Temple University is coming to an end.  I wanted to take this chance to speak to my own learnings and give some tips of the trade to future interns, who might not know what to expect. Always say yes.  It might sound silly and a little ridiculous, but saying yes to every request (obviously within practical and normal reason) shows an eagerness and commitment to…

Read MoreAs the Semester Ends, My Advice for Future Interns

Workplace Culture at The Philadelphia 76ers

This Spring Semester 2012 I have been interning with The Philadelphia 76ers. When people find this out, they always ask me how it is working there. I’m going to use this blog post to talk about the workplace culture at The Philadelphia 76ers. I feel like this is important to know for those who are interested in working there. Personally, I wish I knew about the workplace culture and environment of the prospective places that I want to be employed at. Workplace culture is important because even though a business may be in the industry you are passionate about, the…

Read MoreWorkplace Culture at The Philadelphia 76ers

My last days at LevLane

A week from today will be my last day at LevLane. And I can honestly say, I wish I didn’t have to leave. LevLane has a mix of talent and personalities that makes for a fun and interesting office. I always feel welcome and included. I’ve been to kick-off meetings, status meetings, internal meetings, etc. I really enjoyed an internal meeting to dicuss one of our clients, The Rothman Institute. It was a great experience to witness LevLane’s employees bounce ideas off each other and share their insights. I really felt part of the group. I shared my ideas and took…

Read MoreMy last days at LevLane