What I’ll Be Doing This Summer…

I know its been a while since I blogged, but here’s an update to what’s been happening. Ever heard of i-g creative? That’s where I’ll be working for my 2nd internship! “Its an entertainment marketing and online publishing agency specializing in the creation and management of online networks and communities.” – i-g creative I will be spending some of my time this summer at i-g creative working on different projects like client relations, event planning, and other marketing services from the agency. Its a smaller agency that only just started a few years ago back in 2009. The old office…

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The Naturalista

Growing trends and changing consumer preference carve out a space for the Naturalista, a woman with natural hair. Marketers and brands must understand her motivations, passions, and how to gain her trust.  She faces challenges and concerns and in order for marketers to capture this consumer brand tribe, they must implement some of the following steps. 1.     The Quest for the Perfect Curl Women who identify as “naturals” are on a journey.  They’re on an passionate quest for the perfect curl. The way to a natural’s heart is through her luscious locks–when she finds a brand that offers her results and consistency,…

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Six Lessons from Interning at Kembrel, Inc.

Here are six lessons that I learned from Kembrel: Always be early. You never know when the bus/train or a road is going to be closed. And, if you are delivering something, giving yourself more time is rule number one. Triple check your work, be swift and strong-willed so you have time to finish your work and check it. Always smile and greet everyone. It may be an investor, family member or new employee. Do your research. Look at competitors, find new ideas and know what is going on the industry. Write all instructions down and make lists to stay…

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Wrapping Up; The end of the internship.

The internship at the March of Dimes has taught me many different things that I didn’t previously think I would learn. The biggest thing that I have learned is to be patient. There are a lot of people who work on an event or campaign and there will always be conflicting ideas and opinions. Working side by side with multiple other people to conquer the same task is never easy, and it’s even harder when the task is throwing large events with auctions, guest lists, seating charts, and speeches. The experience that I had during my internship with the March…

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Looking back

10 more days, that is what is left of my college career. It’s so weird to think it was just 4 years ago that I was taking my first advertising class (media and society with wonderful Ms. Saewitz of course). I guess this post is more a reflection of the things I did right that may help other students in the future. I was very fortunate that I found a passion for advertising at a very early stage. Loving what you do definitely helps you in so many ways, but you also have to take that motivation and turn it…

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No more miss shy girl

This past semester I have been interning with Philadelphia Magazine in their art department. One of the biggest take-aways I recieved from my time there was conquering my shyness. I am a very shy girl, or I should say was, I was a very shy girl. But I knew how important making connections with professionals was to a college graduate on the search for her first “real” job, so I decided I would push myself out of my comfort zone during my time with Philly mag. I would say good morning to everyone in my department, ask them how thier…

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The Best Internship Around!

At the start of my internship I had many butterflies.  What will my boss be like?  How uptight are they?  Will I learn many things that will help me in the future? I could not predict how things would go, but I came in there ready.  Ready to get my feet wet, ready to contribute, and ready to gain much needed experience.  Starting from January to now I have learned so much at Defined Clarity Inc.  I have mastered not only the job at hand, but skills that will help me throughout life.  How to be confident when speaking to…

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Allied Integrated Marketing

My name is Lauren Bayer. I am a senior in the account management track at Temple University. I currently hold an internship at Allied Integrated Marketing in center city. Allied is a full-service advertising agency and public relations firm with capabilities including placement of print and broadcast advertising, marketing, publicity and promotional campaigns. Since my supervisor is the primary representative for the ScreenGems account, I mainly work on ScreenGems movies which makes me ScreenGem’s intern. Throughout January I work was concentrated on planning events for the movie “The Vow” in the Philadelphia area. I determined which businesses have the same…

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SEPTA’s New Campaign

Hello all, I am Austin Heron and I’m a senior advertising major with a current internship at Harmelin Media.  Harmelin Media is located just outside of Philly in Bala Cynwyd.  I have been a media planner intern since January and so far it’s been great.  I am working with a Media Planner assistant on a new upcoming campaign for SEPTA which is aiming at a much younger audience.  The target audience is 18-34 and the goal of the campaign is to get young people to become comfortable with using SEPTA to take them anywhere they need in Philly and the…

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The Beginning of the End

Hello all! As my internship with Sodexo and the Temple Dining Services comes to an end, I realize that I learned so much from this experience and gained many positive skills. First, I’ve learned that art direction of advertising isn’t all about the design; it’s about making the design work with the strategy to make the ad effective.  In order to really get students’ attention, you must really get inside their heads to make an effective ad. Secondly, I’ve learned how marketing orders go through the organization.  We have specific events that we hold in the dining hall to add…

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“Wow, this is just like what I’ve done in class..”

Perhaps one of the most surprising things to me I have discovered while interning at the advertising agency Tierney, and I’m not sure why, is just how much of the skills and knowledge I have been taught in my advertising classes thus far are actually utilized on a daily basis in the profession. Now I know that might sound a little silly, but oftentimes for me it was hard to imagine putting to use what I have learned in a real-life situation so now that I am being given the chance to do so it almost feels unreal. The fact…

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Klein Hersh

Klein Hersh International is a full-service executive search firm for the life sciences and information technology fields. They provide retained and contingency search services as well as contract staffing in the life sciences and IT niches. When searching for clients they look for their core values: integrity, honesty, full disclosure and partnership. As an intern for Klein Hersh, I work on creating Internet research projects seeking out talented individuals to fit the specific needs of our clients, entering information into our database, working on our LinkedIn site and some administrative work. So far my experience has taught me how to narrow in…

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My Time at the Swamp

As my internship at the Longswamp Tavern comes to an end, I realize how much I’ve learned in such a short amount of time. Although, I won’t technically still be an intern, I will continue all the work I’ve been doing to better the business. At the Swamp, we rely much on Facebook to do our advertising. Although, I already knew that Facebook was a great outlet for businesses to advertise and connect with their customers, I saw it in action and was surprised at the outcome. We post daily specials and events on Facebook everyday, create event invites for…

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Details details…details

Details and execution is a key part of the advertising industry. Most students think it’s all about the great ideas, and even though that is somewhat true, without great execution it won’t matter. It’s all in the details.  When you design layouts everything needs to look perfectly, there has to be a structure that pleases the eye. And this is what I have seen a lot in my internship. I’m currently an intern at Jarvus Innovations, where the focus is web design and software. I have gotten the chance to work a lot on layouts and vector shapes and this…

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A Boss Turned Mentor

From the first day I worked at Defined Clarity my boss told me how beneficial this internship could be.  As long as I put all my effort into helping his company, he would utilize all his connections in helping me find a job post-graduation.  Him saying that to me, made me work that much harder while I was there.  Every week he gave me different things to consider, mini-projects to get my creative juices flowing and tasks aside from my daily routine.  I had so much motivation inside of me because I saw how much ambition my boss had in…

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